
Karo Film Group: Pushing Modern Cinema Experience, Russian Market Reopens
10/08/20 • 38 min
The Karo Film Group is a leading motion picture exhibition company owning and operating 31 modern movie theatres comprising of 197 screens in Moscow, the Moscow region, St. Petersburg, Nizhniy Novgorod, Samara, Kazan, Kaliningrad and Surgut and serves nearly 12 million visitors per year.
In today’s episode, Rebecca and Daniel sit down with Olga Zinyakova, President of Karo Films and Paul Heth, Karo’s Executive Chairman & CEO. They talk about the introduction of modern style cinemas in Russia, smart programming films to drive viewership, Karo's plans for 2021, and Cineworld's temporary closure.
Listen to how the film industry is booming in Russia!
What to Listen For
- [00:00:44] No Time to Die release date delayed
- [00:01:55] Cineworld to temporarily suspend operations beginning October 8th
- [00:04:57] Other exhibitors might announce temporary closure too
- [00:07:25] One movie isn't enough to bring people back in cinemas
- [00:09:41] Visit boxofficepro.com for the latest update
- [00:10:07] The Russian market in the exhibition industry
- [00:11:37:] Paul Heth: How he revived the Russian film industry
- [00:15:21] The partnership with Ikea
- [00:18:49] Update on Russian cinema status after reopening
- [00:21:45] What happened right after the Russsion market reopened?
- [00:26:23] Smart programming of films drive more viewership
- [00:28:48] The KARO Black Premium offers
- [00:31:00] KARO Art: bringing first-time filmmakers festival products
- [00:32:55] Many city cinemas have poor movie-going experience
- [00:37:43] The effect of movie schedule changes in the Russian market
- [00:42:03] Disney booked dates for their products until 2028
The Karo Film Group is a leading motion picture exhibition company owning and operating 31 modern movie theatres comprising of 197 screens in Moscow, the Moscow region, St. Petersburg, Nizhniy Novgorod, Samara, Kazan, Kaliningrad and Surgut and serves nearly 12 million visitors per year.
In today’s episode, Rebecca and Daniel sit down with Olga Zinyakova, President of Karo Films and Paul Heth, Karo’s Executive Chairman & CEO. They talk about the introduction of modern style cinemas in Russia, smart programming films to drive viewership, Karo's plans for 2021, and Cineworld's temporary closure.
Listen to how the film industry is booming in Russia!
What to Listen For
- [00:00:44] No Time to Die release date delayed
- [00:01:55] Cineworld to temporarily suspend operations beginning October 8th
- [00:04:57] Other exhibitors might announce temporary closure too
- [00:07:25] One movie isn't enough to bring people back in cinemas
- [00:09:41] Visit boxofficepro.com for the latest update
- [00:10:07] The Russian market in the exhibition industry
- [00:11:37:] Paul Heth: How he revived the Russian film industry
- [00:15:21] The partnership with Ikea
- [00:18:49] Update on Russian cinema status after reopening
- [00:21:45] What happened right after the Russsion market reopened?
- [00:26:23] Smart programming of films drive more viewership
- [00:28:48] The KARO Black Premium offers
- [00:31:00] KARO Art: bringing first-time filmmakers festival products
- [00:32:55] Many city cinemas have poor movie-going experience
- [00:37:43] The effect of movie schedule changes in the Russian market
- [00:42:03] Disney booked dates for their products until 2028
Previous Episode

We Are Parable: Changing the Face of Film Exhibition, Disney’s Latest Release Date
We Are Parable started out as an intention to screen their favorite film in their local cinema. Seven years later, the husband and wife tandem created an avenue of cinematic events focused on creating unique film viewing experiences for Black audiences in the UK.
In today’s episode, Rebecca, Russ, and Shawn talk to Anthony Andrews, the Co-Founder of We Are Parable. They uncover how the company started out, award-winning director Spike Lee’s involvement with them forming key relationships within the industry, attracting vulnerable and targeted audiences to visit cinemas again, and a little bit on Disney’s update of new movie releases.
Listen to how independent cinemas are performing in the UK!
>>> Give us your feedback! Survey: https://forms.gle/CcuvaXCEpgPLQ6d18 Thank you!<<<
What to Listen For
- [00:00:50] Take part in the Boxoffice Podcast survey.
- [00:01:22] Fourth weekend of Tenet's release.
- [00:03:20] List of the latest movie release dates.
- [00:04:29] Reaching $100 million for the next four to six weeks domestically may not happen.
- [00:06:38] From no new release to multiple product releases into the Thanksgiving weekend.
- [00:08:54] How Death of the Nile will perform?
- [00:10:12] Disney's strategy this year.
- [00:12:22] Soul didn't get pushed to Disney Plus.
- [00:14:00] Reception of the BTS (South Korean boyband) movie
- [00:15:04] There are a couple of big film anniversaries this year.
- [00:16:23] Get to know We Are Parable.
- [00:18:26] What We Are Parable does to sell screenings as events?
- [00:22:02] Do the same audiences return to every event?
- [00:23:36] What convinced you to create events around black cinema as a viable business?
- [00:27:33] The next event with Spike Lee was held in a 400-seat cinema planned within 3 days.
- [00:30:00] We Are Parable has formed key relationships after the Spike Lee event.
- [00:34:20] Distributors are reaching out to organizations to reach particular target audiences.
- [00:36:06] How distributors will attract specific and vulnerable audiences to come watch in cinemas again.
- [00:40:25] How did the We Are Parable first in-person screening after shutdown go?
- [00:44:32] We try to communicate and alleviate some concerns of the audience.
- [00:47:32] Take a look at the Boxoffice Podcast survey!
Next Episode

The Future of Theatrical Exclusivity, NATO Chairman & Marcus Theatres CEO Rolando Rodriguez on the Importance of Embracing Diversity
Inclusivity Initiatives Hispanic Heritage Month, Disney on New Streaming Ecosystem
In this week’s episode, Russ and Daniel analyze a dramatic week in the cinema industry, going over the role major studios and exhibition circuits are playing amidst a major shift in the theatrical distribution model.
Daniel talks to Rolando Rodriguez, CEO of Marcus Theatres––the fourth-largest cinema chain in the United States––and the new Chairman of the National Association of Theatre Owners, about the importance of embracing diverse audiences on the occasion of Hispanic Heritage month.
Join us to find out about the latest developments affecting the movie theater industry, and how cinemas are navigating the financial fall-out from the Covid-19 pandemic.
Give us your feedback! Survey: https://forms.gle/CcuvaXCEpgPLQ6d18
What to Listen For
- [00:01:09] No Time to Die is pushed to 2021.
- [00:03:02] Cineworld closed all their screens.
- [00:07:40] When Universal dropped Trolls World Tour to PVOD
- [00:12:23] Disney's new streaming ecosystem
- [00:15:16] VUE International shows flexibility on windows
- [00:16:00] Rolando Rodriguez on theatrical exclusivity
- [00:17:41] Is Disney totally out of theatrical exhibition?
- [00:21:36] Keeping up with cinematic universes
- [00:23:17] Meet Rolando Rodriguez, CEO of Marcus Theaters & NATO Chairman
- [00:24:54] What role do Latin American audiences play in the industry?
- [00:27:54] 26% of frequent moviegoers are Hispanic
- [00:32:02] How to see more diversity within the exhibition industry?
- [00:39:05] The enthusiasm of Hispanic audiences
- [00:40:40] Hispanic consumers: a regional or national conversation?
- [00:43:25] The importance of Hispanic consumers to the economy
- [00:46:18] Diverse audiences engage with diverse content
- [00:50:13] Reinforcing existing habits and customs into the US market
- [00:52:14] Affordable entertainment for underserved communities
- [00:53:52] Reconnecting with a lost audience
- [00:54:49] The lack of product while theaters are open
- [00:56:14] Underserved communities lack an outlet or any form of entertainment
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