Episode 61: Kate Woodley (Two Wild Hands)

05/10/20 • 81 min

Today we’re visiting with Kate Woodley, owner of Two Wild Hands located in Cooranbong, Lake Macquarie in New South Wales, Australia to discuss:

her transition from interior design to floral design
the significance of having her own studio space
the teaching opportunity that helped her gain momentum early on in her career
landing product launch clients through PR companies
the value in finding the support of a local community of designers
why she tends to use minimal foliage
why she prefers to visit the flower market in person despite the long drive
the technique she uses to achieve her signature open airy aesthetic
charging for destination weddings
her color palette planning strategies
the advantages of freelancing
her main referral sources

LINKS MENTIONED IN EPISODE 61:

SEE MORE OF TWO WILD HANDS HERE:

Website | Instagram | Facebook | Pinterest

How to Connect with Botanical Brouhaha:

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

Today we’re visiting with Kate Woodley, owner of Two Wild Hands located in Cooranbong, Lake Macquarie in New South Wales, Australia to discuss:

her transition from interior design to floral design
the significance of having her own studio space
the teaching opportunity that helped her gain momentum early on in her career
landing product launch clients through PR companies
the value in finding the support of a local community of designers
why she tends to use minimal foliage
why she prefers to visit the flower market in person despite the long drive
the technique she uses to achieve her signature open airy aesthetic
charging for destination weddings
her color palette planning strategies
the advantages of freelancing
her main referral sources

LINKS MENTIONED IN EPISODE 61:

SEE MORE OF TWO WILD HANDS HERE:

Website | Instagram | Facebook | Pinterest

How to Connect with Botanical Brouhaha:

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

Previous Episode

BB+ (Ep. 6) Joseph Massie on Training, Competing, and Winning

TODAY’S GUEST: Joseph Massie Joseph Massie + Joseph Massie Flowers + UK School of Floristry TOPIC: Training, Competing, & Winning

Over the years, we've had the honor of featuring Joseph Massie's work on the Botanical Brouhaha blog many times. From his rose tunnel installation in honor of the 90th birthday of Her Majesty the Queen to the stunning living dress he designed for Strictly Come Dancing judge Arlene Phillips to wear to the National Television Awards (NTAs), Joseph's work has long intrigued us. But when I sat down with Joseph recently, there was one thing in particular on my mind. I wanted to know how he became the youngest designer to win 5 consecutive Chelsea Flower Show Gold Medals. How does one attain that honor at such a young age? What had he done behind the scenes to prepare for such a lofty goal?

Our conversation was casual and fun. Joseph's wit (and hilarious sarcasm) made the time fly by way too fast. Before I knew it, we were flying through his memories of being a 14 yr old teenager looking for a weekend job, winning the British Florist Association Young Florist of the Year, walking away with his 5th Chelsea Flower Show Gold Medal, and buying a school. I hope you enjoy today's episode as much as I enjoyed the visit with Joseph.

Mentioned in BB+ Episode 6:

Podcast Host: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

Next Episode

BB+ (Ep. 7) Alison Ellis on Social Media Mindset

TODAY’S GUEST:

Alison Ellis | Real Flower Business

TOPIC: Social Media Mindset

Alison Ellis of Real Flower Business surprised me when we sat down for a visit. Instead of me asking her a question, she turned the tables and asked me a question she'd received recently from one of her followers! She asked: "Do you have any tips around mindset for showing up on social media even though you'd rather completely ignore it all together?" We had a lot of fun exploring the question together (and I hope we gave her follower some food for thought).

A few of the ideas we kicked around during our visit:

Posting content on social media is a great way to drive traffic to your business website
Closely following your gut on when and how to post can produce organic growth
Consistency will help grow a business (the growth may be slow and steady, so be patient)
Social media is simply another tool to get the word out about your business and connect with others
Social media can lead to long lasting relationships with industry peers who live in other parts of the world
Setting boundaries on time spent on social media is crucial to maintaining balance
We don't have to like every aspect of social media to use it to the advantage of our business
Don't get caught up in what you feel you have to do on social media - you are in control!
Having a business website is crucial (especially in the event that a social media account is hacked or the platform goes away)
While scheduling posts ahead of time is efficient, some business owners may prefer to post in "real" time
Practice leads to progress (posts and schedules don't have to be perfect from the start to lead to results)
Leading with authenticity is the name of the game