Episode 40: Lucia Milan

05/06/19 • 63 min

Botanical Brouhaha Podcast

Today we’re visiting Lucia Milan, owner of Lucia Milan Flower Studio in São Paulo, Brazil to discuss:

her transition from fashion stylist to flower business owner
how Chapel Designers membership impacted her business
exploring and refining Brazilian style
her passion for sustainable practices
how traveling changed her thinking
how she finds ideal wedding clients
her desire for her work to mimic nature rather than alter it
her tropical garden (and the little monkeys who visit it!)
what inspired her to search for change artistically and how she’s come to feel whole in her work
how her teenage children affect her work
her efforts to build a sense of community in her market
why she sees workshops as an investment in her business
the importance of accurate pricing

Links mentioned in this episode:

"Contemporary Flowers" from Olivier Dupon (Thames and Hudson, London)
Chapel Designers | Holly Chapple
The Blue Carrot
Ponderosa & Thyme
Flower House Mexico
Tulipina
Ariella Chezar
Simply by Arrangement
Hitomi Gilliam
Alison Ellis | Real Flower Business
Max Gill
Makoto Azuma

How to Connect with Botanical Brouhaha:

Today’s episode is brought to you by Mayesh

Click here for more information on The Mayesh Pull - send your sales rep inspiration images, a budget, Pinterest boards, etc. and have your rep pull a custom order for you. It's a great way to find out about new, fun products you might not have known about otherwise!

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BB Podcast Sound Engineer: Landon McGee

Today we’re visiting Lucia Milan, owner of Lucia Milan Flower Studio in São Paulo, Brazil to discuss:

her transition from fashion stylist to flower business owner
how Chapel Designers membership impacted her business
exploring and refining Brazilian style
her passion for sustainable practices
how traveling changed her thinking
how she finds ideal wedding clients
her desire for her work to mimic nature rather than alter it
her tropical garden (and the little monkeys who visit it!)
what inspired her to search for change artistically and how she’s come to feel whole in her work
how her teenage children affect her work
her efforts to build a sense of community in her market
why she sees workshops as an investment in her business
the importance of accurate pricing

Links mentioned in this episode:

"Contemporary Flowers" from Olivier Dupon (Thames and Hudson, London)
Chapel Designers | Holly Chapple
The Blue Carrot
Ponderosa & Thyme
Flower House Mexico
Tulipina
Ariella Chezar
Simply by Arrangement
Hitomi Gilliam
Alison Ellis | Real Flower Business
Max Gill
Makoto Azuma

How to Connect with Botanical Brouhaha:

Today’s episode is brought to you by Mayesh

___________________________________________

BB Podcast Sound Engineer: Landon McGee

Previous Episode

Episode 39: Katie Noonan AIFD

Today we’re visiting Katie Noonan AIFD, owner of Noonan's Wine Country Designs in San Luis Obispo, California to discuss:

how her parents and their business influenced her love of flowers
how AIFD Symposium has been instrumental in her passion for and pursuit of floral design
what she did for a living while building her floral design business
the 2 greatest challenges she faces when designing outdoor weddings
the designs she refuses to sell to her clients
the photoshoot that propelled her business to the next level
the guidelines she uses when deciding whether or not to get involved in a photoshoot
where she finds inspiration
her thoughts on social media
how she finds work-life balance
scheduling time away from the business
the challenges of handling the business side of a floral design business
why she takes small deposits for weddings

How to Connect with Botanical Brouhaha:

Links mentioned in this episode:

Today’s episode is brought to you by Real Flower Business

Click here for more info on Flower Math: The Florist’s Guide To Pricing & Profitability or visit the Real Flower Business website here.

Next Episode

Episode 41: Nicole Rossi (Texture Florals)

Today we’re visiting with Nicole Rossi, owner of Texture Florals in Philadelphia, Pennsylvania to discuss:

her unconventional transition from architecture to floral design
creating a CSA (Community Supported Agriculture), the pros and cons, and what eventually led her to change the direction of her business
the experience that sparked her interest in wedding and event flowers
the event that ended up being the push she needed to start her own business
her unique studio environment
a new project she’s recently launched
the logistics behind her editorial work
the administrative changes she’s currently making
some of the hurdles she’s faced during her quickly-growing flower career
the supportive flower community in Philadelphia and how they have embraced her
the importance of designers communicating on pricing for the good of the industry as a whole