
Ep. 76: LaParis Phillips (Brooklyn Blooms)
02/22/21 • 90 min
Today we’re visiting with LaParis Phillips, owner of Brooklyn Blooms in Brooklyn, New York, to chat about:
- her early days learning floristry in a Missouri flower shop
- following her dream of living in NYC
- marrying her love of flowers and fashion to create a business that is a unique reflection of her
- the journey that led to her owning 2 flower shops in NYC by the age of 32
- the motivating power of the words: "you never know..."
- finding the resources she needs to run a business
- her organic progression towards becoming a flower influencer
- her thoughts on pricing for brand collaborations
- her flower dream (hint: think jungle flowers)
- breaking barriers and covering new ground (ever heard of a florist with a mix tape?)
- her thoughts on the barriers to accessibility in the floral industry
- the importance of leaving a legacy and how she's going about it day by day
- Start Small Think Big
- Brian W. Fraser Photography
- Kate Spade
- Tommy Hilfiger
- Madewell
- Bloom & Plume
- Susan McLeary | @passionflowersue
Website | Instagram | Facebook
The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)
BB Podcast Sound Engineer: Landon McGee
Today we’re visiting with LaParis Phillips, owner of Brooklyn Blooms in Brooklyn, New York, to chat about:
- her early days learning floristry in a Missouri flower shop
- following her dream of living in NYC
- marrying her love of flowers and fashion to create a business that is a unique reflection of her
- the journey that led to her owning 2 flower shops in NYC by the age of 32
- the motivating power of the words: "you never know..."
- finding the resources she needs to run a business
- her organic progression towards becoming a flower influencer
- her thoughts on pricing for brand collaborations
- her flower dream (hint: think jungle flowers)
- breaking barriers and covering new ground (ever heard of a florist with a mix tape?)
- her thoughts on the barriers to accessibility in the floral industry
- the importance of leaving a legacy and how she's going about it day by day
- Start Small Think Big
- Brian W. Fraser Photography
- Kate Spade
- Tommy Hilfiger
- Madewell
- Bloom & Plume
- Susan McLeary | @passionflowersue
Website | Instagram | Facebook
The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)
BB Podcast Sound Engineer: Landon McGee
Previous Episode

Ep. 75: Akiko Kovacs (Floraison)
Today we’re visiting with Akiko Kovacs, owner of Floraison in Paris, France, to chat about:
- the experience that reminded her of the fragility of life and pushed her to follow her dream without delay
- finding the courage to move to Paris and learn a new language while pursuing a floral design education
- how finding her personal style helped build a business which quickly gained momentum
- sourcing flowers in Paris
- her quest to find local garden grown flowers
- the advantages of speaking 3 languages as a floral designer
- the rewards and logistics of working with a wedding planner
- the challenges of being a working mother
Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)
BB Podcast Sound Engineer: Landon McGee
Next Episode

Ep. 77: Susan Stremlau (Marion Moss Floral Design)
Today we’re visiting with Susan Stremlau, owner of Marion Moss Floral Design in Petaluma, California to chat about:
- growing a flower business from a side gig to a full-time career
- the catalyst behind her decision to make a business & lifestyle change
- rebranding
- working closely with a boutique hotel
- identifying her ideal clients
- the benefits of sharing knowledge and mentoring others
- how she attracted clients after relocating her business
- working with a business coach
- her thoughts on sustainable floristry practices
- her own wedding which took place during the pandemic
- GAP
- Ann Taylor
- Esprit
- Kenneth Cole
- Chapel Designers
- Sue Prutting | White Magnolia Luxury Floral Design
- Sue McLeary
- 3 Porch Farm
- Erin Benzakein | Floret Flower Farm | Floret Online Workshop
- Eatherley Schultz | Floressence
- Sassafras Fork Farm
- Martha Stewart Weddings
- Lara Casey
- David Austin Roses
- Holly Chapple | The Holly Chapple Egg
- Barnard College | Marion Streng Studio
- Francoise Weeks
- Wedding International Professionals Association (WIPA)
- Sean Low | The Business of Being Creative
- 16th Street Train Station | Oakland
- Ginny Silver | Retrospect Images
- Torchio Nursery | San Francisco Flower Market
- Katharine Hepburn
- NACE
- Russian River Brewing Company | Pliny the Younger
- B-Side Flower Farms
- Mandalion Designs
- California Flower Shippers
- Clubhouse
- Hazel Gardiner
- Five Marys Farm | M5 Entrepreneurs
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