How I acquired my first customers with the start-up Myprotein® with a small budget

07/08/20 • 18 min

If you’re bootstrapping a business or starting with a small budget, you need to be smart with how you get your first customers, and the ways that you approach it can make or break your early years. I wanted to share how I approached acquiring our first customers for Myprotein® when we didn’t have a lot of money to spend and the tactics that I used in those early days that were pioneering at the time.
This is a big topic that I have a lot to say on, and this topic will be a two-part episode, so look out for the second part on the 15th of July.
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.

Timestamps:

4:44 - 9:50 - How I got our first customers at Myprotein

9:50 - 11:23 - Why you should test paid search

11:23 - 18:12 - My best customer acquisition tactic

Timestamps:

4:44 - 9:50 - How I got our first customers at Myprotein

9:50 - 11:23 - Why you should test paid search

11:23 - 18:12 - My best customer acquisition tactic

Previous Episode

The importance of self-reflection in business

Self-reflection is something that has come to me later in my journey. I was always head down in the business and it's by stepping away and taking the time that I’m able to reflect properly, and it’s led to some interesting thoughts and been key in helping me take my next steps.
I wanted to share those thoughts and how self-reflection can play a crucial role in your entrepreneurial journey.
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.

Timestamps:

1:45 - 3:25 - Why I’ve started to self-reflect at this part of my journey

3:25 - 5:05 - How I feel self-reflection can improve entrepreneurs

5:05 - 6:00 - How has self-reflection helped me in writing my book and creating my podcast

6:00 - 8:10 - What are my regrets in my career?

Next Episode

Customer acquisition strategies for bootstrapped or low budget companies

Last week I was asked the question about what customer acquisition strategies I’ve used and what my advice would be to bootstrapped brands. I shared some stories of the early days of how we did it at Myprotein® and I felt I had a lot more to say on the subject, so I made the answer a two-part episode, and here is that second part.
If you’re interested in submitting a question for me to answer in a future episode, please fill out the form at OliverCookson.com or tweet me @OliverCookson.

Timestamps:

3:55 - 11:40 - The different ways I tested customer acquisition

11:40 - 15:00 - The fundamentals of customer acquisition

15:00 - 17:45 - How customer acquisition has changed over the years

17:45 - 25:00 - The best methods for acquiring customers today