Book Your Dream Clients Podcast

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Let's talk about a new way to look at launching. When you think of launching, I don't know about you, but I think about all the significant people on the internet taking a week out of their time to go online. They're going live every single day, sometimes multiple times a day for hours; you're getting a ton of emails, lots of outreach, and reach like it looks like they have a humongous team.

You see them all over Facebook ads, and you're wondering how much money they've spent on ads. And you start to wonder if you'll ever get to that place and begin questioning yourself.

Then you hear about launching strategies. Like webinars, challenges, and Instagram lives... oh my.

I'm all about launching. I recommend everyone try different launching strategies. I wouldn't be where I am now if I hadn't launched my program, Stand Out Coaching Academy, years ago.

When I launched Stand Out Coaching Academy, I opened it with a five-day challenge. I also did three webinars, and I sold five spots that weekend.

I teach my students and clients how to launch; I have a bonus program, Love to Launch, that shows people how to create a five-day challenge and then top it off with a webinar to sell your signature program.

But then the word launch started giving me a feeling of anxiety and pressure. I am not about that. Don't pressure me. I even notice this reaction with a lot of my clients. The word launch makes them feel resistant.

I'm not sure why we have so much fear towards launching, but I think there's something to do with the fear of judgment, rejection, and failure.

Let's look at the definition of launch. Launch is an act or an instance of launching something. So to me, that seems like an initial process. But what if you have something that you want to continue to grow? Like your program. So, the word evergreen comes into your vocabulary because you start to hear that a lot online, and everyone's talking about, "Set up your business to be an evergreen business. So you make money while you sleep, make money while you're with your kids or in the park on the beach, wherever you are..."

The thing is, the act of launching and your evergreen model are so far from each other. They could be a month from each other, or they could be years from each other. The processes are so different. When you're launching, you're very active in the entire process. When the evergreen model is set up, people are signing up, watching on their own, and being sold to on an automated basis. So they're very different. One's very high touch, and one is no-touch. It's just the initial setup, and then you set it and forget it. I think having both of those in your business is essential, but here's the thing, I also have a new way to look at this whole launching thing.

By all means, live launch your stuff, get it out online and sell it. And once it starts working, set up a process to bring people in automatically, and remember, it will not be as quick as a live launch. I don't care what people tell you; those people are selling you evergreen strategies... 🤐 They're not going to be as momentous as a live launch. I have the data to prove it.

When it comes to the evergreen model, I was not too fond of the fact that I wasn't in the process of promoting my program. The keyword here is, promoting. I don't want a set it and forget it business. I enjoy working on my business. I enjoy dreaming of new concepts, creating new strategies, building new things, and meeting new people. I also don't care for the strategy of Instagram DM-ing and all those things that take up a lot of time because I don't have much time.

So I thought about what I would want my business model to look like five years from now. What would make me happy? What could I show up for and feel good about? What do I like doing when it comes to launching? If I could do a webinar every day, I probably would.

I decided to take a brand new approach to launching and make it my way. Because when you do things your way in your business, things work well. Think of all the strategies and all the things you've learned and throw them in a sifter and sift out the things that are not something that you enjoy, but grab out the things that you love and make them your own. Then do them over and over again to develop your strategy.

So here's what I did. I created a new webinar, landing page, and thank you page. I created social media promo graphics and brand new pins. I got my calendar out and promised myself that I would do a monthly webinar for 2022 that would promote Stand Out Coaching Academy.

You can not watch How to Find Clients on an evergreen basis. I have lots of other classes that people can watch on evergreen. You can only watch it live with me once a month. The initial setup is creating the webinar and getting everything ready for that firs...

If you had more followers on social media and a bigger email list would your business perform better? If there's one thing I can tell you right now, it's going to be that that is a huge story you're telling yourself. Yes, numbers are important, but if you're letting that be the reason for not having students and clients in your world, you're missing out.

On this episode I'm talking to Rose Radford all about how she helps clients double and even triple their revenue in 6 months or less with a small following.

After leaving her Strategy Consultant role at McKinsey & Co. aged 25 with no plan, Rose has created a multi-6 figure online business helping women unlock their income potential online.

Rose has made it her life’s mission to financially empower women through entrepreneurship and is committed to helping 100,000 women unlock their income potential through online entrepreneurship by the year 2025.

Since building a multi-6-figure business herself, Rose discovered only 12% of female-led businesses ever reach this level of financial success. In fact, the income gap between female- and male-led businesses is bigger than the gender corporate salary gap...!

Through her private mentorship, programs and speaking, Rose helps high-achieving women turn their expertise into successful online businesses. Her client results include doubling and tripling business revenue in 6 months or less and reaching $50K months, as well as helping new entrepreneurs launch their business and sign their first clients.

Before taking the leap to start her own company aged 25, Rose worked in Kenya supporting new entrepreneurs in creating businesses with minimal resources, then went on to serve CEOs and leaders within global companies and Government to help them solve their most difficult problems as a Strategy Consultant at McKinsey & Co.

When Rose isn't helping women unlock their earning potential, she's bungee jumping, diving with sharks, jumping on a plane or seeking out the next adrenaline-fuelled thrill.

Rose's website: https://www.roseradford.com/

Rose's free training on going evergreen with your group coaching program: https://www.roseradford.com/stepup

Rose's Instagram: https://www.instagram.com/iamroseradford

Amber-Lee Lyons is your go-to Chakra Girl and Spiritual BFF who keeps things zen while supporting you in living your #bestlife. She's the founder and CEO of The Chakra Girl Co., a platform for the modern, spiritual woman who sometimes puts vodka in her green juice. #BALANCE.

Amber-Lee dishes everything from manifesting a new handbag to using healing crystal vibes to bringing abundance into your life. She is also the host of Chakra Girl Radio is an uncut look into the lives of today's influencers to create real conversation about spirituality, modern-girl problems and the balance between Gurus and Gucci. She's getting real about the chaos, mistakes, and meltdowns that come along with success. While also keeping it light with celebrity gossip, and beauty + fashion tips #Balance.

Visit Amber-Lee's website: https://chakragirlco.com/ Amber-Lee's Instagram: https://www.instagram.com/chakragirlco/ Use coupon code PODCAST when you join Amber-Lee's membership, Glam + Grounded - https://chakragirlco.com/glam-grounded-life-membership