AMA Boston, Teaching Social Media, Gen Z, Wendy's and More

06/05/24 • 42 min

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Episode 187 - AMA Boston, Teaching Social Media, Gen Z, Wendy's and More

In this episode of my podcast, Bob Cargill's Marketing Show (recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.

Episode 187 - AMA Boston, Teaching Social Media, Gen Z, Wendy's and More

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Social Media is a Level Playing Field

Episode 186 - Social Media is a Level Playing Field

Social media is a level playing field on which anyone can win.

Sure, it helps if you're a big brand or celebrity, but theoretically, anyone can make a big splash here, there or anywhere else on social media and attract a large audience.

Share your journey and document your day. Take people behind the scenes. Take them along for the ride.

Believe that others are interested in what you have to say, what you have to show, what you have to share, etc. They really do want to see you and hear from you, day in and day out. That's human nature.

People are curious. People care more than you may realize about your daily routine, your highlights and milestones, your victories and defeats.

You are the star of your own show on social media.

Step into the spotlight. The floor is yours.

Rise to the occasion. Take advantage of the opportunity. Get after it now. #SocialMedia #Branding #PersonalBranding #Marketing

Next Episode

Just Be Yourself on Social Media

Episode 188 - Just Be Yourself on Social Media

Do members of Gen Z have a split personality due to social media?
I read something like that somewhere recently, that their personas on social media may not be an exact match of who they are in real life (IRL).
They're only revealing a certain side of themselves there as opposed to their complete selves, which can cause them a great deal of stress.
I would think that could be an issue for anyone of any age who spends a lot of time on Instagram, Facebook, X, LinkedIn, TikTok and the like.
But it doesn't have to be that way.
Your existence on social media should be an extension of who you are IRL.
That's your true self, your whole self, your original self - within reason, of course.
That's more authentic, transparent, credible and trustworthy, anyway.
That's easier on everybody as well.
Nobody has to pretend. Nobody has to pose.
Others can get to know the real you whether you're online or off.
You don't have to put on airs in any way, shape or form. You just have to keep it real.