Betting Spurs $450 Million Deal, $7 Billion Super Bowl

01/29/20 • 13 min

Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including the health of the National Football League's business heading into the Feb. 2 Super Bowl between the San Francisco 49ers and Kansas City Chiefs. Ratings are up this year and some of the major headwinds from two years ago (concussion concerns and the fight over political protests) have receded from the narrative. That comes at a perfect time for the league, which is currently re-negotiating its major TV contracts, which bring it more than $6.5 billion per year. Also talked about is the American Gaming Association's estimate that a record 26 million Americans will gamble on the Super Bowl, with a total of $6.8 billion wagered, both legally and illegally. Also discussed is Penn National's investment in Barstool Sports, which values the controversial digital media company at $450 million.

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01/29/20 • 13 min

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Bloomberg Business of Sports - Betting Spurs $450 Million Deal, $7 Billion Super Bowl

Transcript

Speaker 100:00:00.440

Hello, I'm Evan Nobi Williams, and I'm Michael bar Scott is away today headed down to Miami for the Super Bowl. Lucky guy, So he's m I A. This is the Bloomberg Business of Sports podcast, but we explored the big many issues in the world of sports. Today we're talking n f L and we've said it before. Two years ago, critics wondered if the league had peaked and then in t and right now it's hotter than ever. Evan, you have a great story on this today

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