BlastPoint Deep Dive Podcast

Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we'll delve into Energy burden, the percentage of household income spent on energy costs, which is more than just a financial metric—it’s a window into the struggles many utility customers face daily. High energy burden disproportionately affects low-income households, leading to difficult trade-offs between energy bills and essential needs like food, healthcare, and education. For utility companies, addressing energy burden isn’t just a matter of social responsibility—it’s directly tied to customer satisfaction (CSAT) and engagement. High-burden households often demonstrate significantly different behaviors, such as increased call center usage and web activity, signaling their search for relief and solutions. These behaviors offer invaluable insights into their needs and pain points, presenting utilities with an opportunity to intervene and improve not only customer satisfaction but also operational efficiency.

By understanding the correlation between energy burden, engagement patterns, and CSAT scores, utilities can unlock targeted strategies that reduce stress for high-burden customers while fostering loyalty and long-term satisfaction.

To showcase this in action, BlastPoint’s real-world analysis reveals that high energy burdens often lead to:
- Increased call center usage
- More frequent website visits
- Lower customer satisfaction scores

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we dive into how AI can boost wallet share by increasing engagement by 271%, and driving a 2.8 times rise in product adoption. We’ll dive into:

• How AI-powered solutions can drive a 271% increase in engagement and 2.8x product adoption for credit unions.
• The benefits of personalized member engagement and how it boosts share of wallet.
• Why targeting existing members yields a 70% return on initiatives, compared to just 10% for new members.

Join us for actionable insights and learn how AI can unlock the full potential of customer intelligence.
If you're looking to enhance wallet share, this episode is packed with valuable tips!

Visit our website at https://blastpoint.com/
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

In this episode, we explore the challenges and opportunities in utilizing modeled income data to drive impact and support vulnerable populations. Learn how this data helps identify and target underserved communities while overcoming its inherent limitations. Plus, stay tuned for upcoming episodes where we’ll dive into breaking down barriers for low-income customers, personalized outreach strategies, and predictive tools like the Energy Burden Index to forecast payment challenges. Don’t miss out on this insightful journey into data-driven solutions for financial inclusion!

Visit our website at https://blastpoint.com/ to learn more about what BlastPoint can do for your business.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Welcome to the second episode of the BlastPoint Deep Dive Podcast!
In this episode, we explore winning strategies for increasing checking account engagement using AI-driven insights. Join Taylor Malm, Digital Marketing Specialist at P1FCU, and Tomer Borenstein, BlastPoint’s CTO & Co-Founder, as they share exclusive expertise on how financial institutions are leveraging data to drive growth.

You'll learn:
✅ Why leading institutions are investing in the Checking Account Propensity Model—and how it’s transforming member acquisition.
✅ How AI-powered insights fuel business growth—with real-world applications that deliver measurable results.
✅ The top challenges in checking account engagement—and how AI-driven solutions are helping financial institutions overcome them.
✅ Proven campaign strategies—to attract the right audience and boost conversions.

Don't miss out on these valuable insights that go beyond theory and into actionable strategies!

📥 Download our latest white paper here to dive even deeper into AI-powered checking account growth!

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!

Welcome to the second episode of the BlastPoint Deep Dive Podcast!
In this episode, Alison Alvarez, CEO of BlastPoint, kicks off our new thought leadership series with a candid, clear-eyed perspective on how businesses can responsibly harness the power of AI. She urges leaders to treat AI not as a magic wand, but as a tool—one that demands critical thinking, careful oversight, and ethical consideration.

Alison compares AI to an unreliable coworker—often helpful, occasionally wrong, and always in need of supervision. She dives into the risks of blindly trusting AI outputs, including the hidden biases baked into training data and the growing concern around data privacy. With looming regulations on the horizon, she makes a compelling case for companies to adopt AI thoughtfully and transparently.

Tune in as we explore how to integrate AI in ways that enhance, not replace, human intelligence—and set the foundation for a future where ethical innovation thrives.

Visit our website at https://blastpoint.com/ to learn how AI can unlock the full potential of customer intelligence.
If you want to learn more and speak with our specialist, please contact us to schedule a demo today!