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Bill Murphy's RedZone 10X Podcast
Bill Murphy
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Top 10 Bill Murphy's RedZone 10X Podcast Episodes
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S8 E8: Offense and Defense Innovation at Experian with World Class CIO, Barry Libenson
Bill Murphy's RedZone 10X Podcast
08/09/19 • 54 min
I’m very excited about my guest for you today. It’s Barry Libenson, Global CIO for Experian. He is responsible for the design and delivery of global technology strategy. Prior to joining Experian in 2015, he was Senior Vice President and CIO of Safeway in North America. Before that, he was the CIO and VP of Land O’Lakes. He has a continuous track record of huge success in the CIO capacity.
I am excited to bring Barry back for "Round 2" - his second episode with me and the RedZone Podcast. You will get the following out of this show as it relates to CIO Offensive and Defensive Strategy for a World Class company:
- Why you must understand strategies around Micro Services and APIs, how Barry’s topflight team is a key component to this strategy, how he approaches legacy and ‘build new’, and rapid iteration and testing in his environment.
- Idea Incubation and 3 Innovation Labs at Experian coupled with M&A
- Nurturing a mindset that can’t be disrupted or blindsided by tech disruption
- Why moving to the cloud is a debatable strategy and more of a tactic
- Barry’s approach to building portability using Micro Services with legacy apps
- His relentless pursuit of security excellence. He dives into his layered defense and ‘hunting approach’
- The role of AI and Machine Learning at Experian in developing products of the future
- The mistakes some CIOs make with security and how to avoid them
- When to look at the Macro vs. Micro perspective to keep yourself in top leadership form
I hope you enjoyed this program interview with Barry Libenson. If you liked this episode, I want you to forward it on your LinkedIn page to your community. I also want you to like and leave comments about the episode on iTunes, and for my droid listeners on Stitcher.
If you are interested in learning more about RedZone and our security expertise in particular related to Cloud and Email Security Kill Chain Strategy, Techniques, and Tactics you can email [email protected].
You can go to the show notes to get more information about Barry and what we discussed in this episode. You’ll find the show notes at https://www.redzonetech.net/blog/barry-libenson/.
Until next time. I’m signing off. Thank you and have a great day!
Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter
About Barry LibensonBarry Libenson is Experian’s Global Chief Information Officer (CIO), with responsibility for the design and delivery of Experian’s global technology strategy. Prior to joining Experian in June 2015, he was Senior Vice President and CIO of Safeway Inc. in North America. Before that, he served as the Chief Information Officer and Vice President at Land O Lakes Inc. Barry joined Ingersoll-Rand as Vice President of e-Business in May 2001 and served as its Chief Information Officer beginning in 2003. There he was responsible for defining and implementing Ingersoll-Rand’s global electronic and internet business strategies, with a focus on customer relationship and supply chain management.
Early in his career, he served as Executive Vice President of Surety Inc., a data-integrity services company; as Chief Executive Officer for Visix, a software publisher; and held management positions with Phoenix Technologies and Oracle Corporation. He served as a Director at Tavant Technologies, a software firm with offices in California and Bangalore India.
Barry holds a bachelor’s degree in Computer Science from Colgate University and earned a Master of Business Administration degree from The Fuqua School of Business at Duke University.
How to get in touch with Barry Libenson Key Resources: Articles:- In financial services, migrating to the cloud requires flexibility and sensitivity. Interview with Barry Libenson, Global CIO at Experian. Eide, N. (2019, April 26), CIO Dive.com.
- How CIOs Can Prepare for A New World of Open Data. Libenson, B. (2019, January 18), CIO.com.
- CIO interview: Barry Libenson, global C...
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S7 E10: Shift from a "Know It All" Company to a "Learn It All" Company
Bill Murphy's RedZone 10X Podcast
12/07/18 • 57 min
If you enjoy listening to my podcast, please take a minute to leave a review here!
My guest this week is Chris Pirie, who until recently, was General Manager in Microsoft’s SMGSR organization. Chris led the training and readiness for all Microsoft’s sales, marketing, and technical field employees worldwide.
Chris joined Microsoft in September 2004 as Senior Director of Learning Product Development, and subsequently he held global sales and marketing responsibility for Microsoft Learning, the organization’s customer training business. Chris has launched The Learning Futures Group which helps organizations rethink their Learning and Development strategy in the face of historic disruption and change in the workplace.
What You Will Learn from this Interview:- The most agile companies win: How does learning support this strategy?
- Bold experiments in learning: How do organizations, companies and networks create the right environment to foster individual agility and fitness to become a better learner?
- Companies relaxing with learning: It’s not micromanaging the process, but creating an environment that encourages a learning culture and putting some scaffolding around it.
- Old frameworks and top-down modules of learning are dying: Today the expertise isn’t always at the top of the network or the organization. Things are moving too quickly for old structured processes.
- The power of the metaphor with learning: Giving companies the ability to take on new ideas and develop new intellectual property, like patents, by their ability to ingest new ideas from outside their four walls.
- Advanced research in learning using neuroscience: Offering better ways to understand how to move information into long-term memory. Discovering which social and physical conditions can accelerate or throttle the learning process.
With this, I want to welcome you to my interview with Chris Pirie.
Major Take-Aways from this Episode are:- There are about 170 documented cognitive biases, which are a fundamental part of how the brain operates. Research coded into workable models will help learning experience designers to leverage brain chemistry and biases.
- Collapse expertise’s from Edge to Core of the business.
- How to use hackathons to build learning cultures. Organizations are creating open opportunities for learning where people teach each other and learn together – using all the resources of the company to do things that they’re passionate about.
- Scaffolding learning strategies. Organizations not just voicing the importance of a learning culture, but showing their commitment by creating the “scaffolding” to support building one.
- People organizing their own learning vs. being told what, when, and how to learn. New models are proving that it’s much more useful to give people the skills to organize their own world rather than structuring everything for them.
- Leaders viewing learning as a source of growth and a source of competitive advantage. Organizations make space for people to bring their natural ability to learn, to be curious and teach each other.
Chris brings a passion for driving disruptive change and innovation, a proven business and people leader of large functional teams in very dynamic enterprise environments. Skilled in strategic Partnerships with leading business schools such as INSEAD, and learning related technology and service providers.
Chris has launched The Learning Futures Group to help organizations rethink their Learning and Development strategy in the face of historic disruption and change in the workplace. He was formerly a Partner-Level General Manager at Microsoft and VP of eLearning at Oracle.
He built deep expertise in, the digital transformation of workplace learning and technology; including B2C product management, product marketing, enterprise software sales, channel partnerships, sales and technical field enablement, digital transformation, marketing and award winning large scale global talent development programs such as PitchPerfect, Microsoft Business School, Oracle Learning Network, and Microsoft Certifications.
Ways to Connect with Chris Pirie
Resources + Links
S4 E4: Security Begins at the Heart and Not the Head - with John Sileo
Bill Murphy's RedZone 10X Podcast
08/12/16 • 55 min
It took a while to get John Sileo on the show after my team heard him speak at an ISACA conference. He is a very in demand speaker and you will see why soon.
John Sileo’s identity was stolen and used to embezzle $300,000 from his clients. The exposure destroyed John’s career and consumed two years of his life as he fought to stay out of jail.
Combining real-world experience with years of study, John became an award-winning author and leading expert on cyber security, identity theft and data privacy.
John is CEO of The Sileo Group, a data security think tank that helps organizations protect the information that drives their profits. His body of work includes engagements with the Pentagon, USA Today, Visa, 60 Minutes, Homeland Security, Rachael Ray, Schwab and organizations of all sizes.
John graduated with honors from Harvard University and spends his free time with his remarkable wife and two highly spirited daughters.
Major take – aways from this episode are:- Why do you start with Why? With IT Security. Security starts with a person behind the social security number.
- The Difference between Offense (CIO) and Defense (CSO) for IT Business Leaders.
- The importance of splitting the role of CSO away from the CIO – so that you don’t have defense reporting to offense.
- Renting CSO Services vs buying.
- Building security as a habit – Review the Book by Privacy Means Profit: Prevent Identity Theft and Secure You and Your Bottom Line
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S6 E10: Innovation Is Upsetting |Be Willing to Walk Around Being Offended on a Regular Basis - with Professor Stephen Hicks
Bill Murphy's RedZone 10X Podcast
04/27/18 • 58 min
This week my guest is Professor Stephen Hicks, a Canadian-American philosopher.
I have invited Professor Hicks on the show to walk me through important cultural themes that are happening today and why they matter for you and your business. Aside from that, with my daughter going off to university/college next year, I wanted to understand what is being bred in the Universities on a cultural level.
During the interview, Professor Hicks and I take a deep dive into history to trace the rise of post-modernism, and discuss the issue of offense as a weapon in the current social environment. We also talk about business ethics, hiring young talent and structuring your group dynamics as a leader in order to maximize individual thinking in current environment.
I hope you will find this interview fascinating and educational as much as I did. With that, enjoy my wide-ranging conversation with Professor Stephen Hicks!
Major Take-Aways From This Episode:
- Learn about the University shift from tradition of classical liberal education with focus on individual and his uniqueness to a post-modern outlook with focus on groups that are fundamental to a person’s identity than their individuality.
- If you are an entrepreneur/ business leader who has scaled up your business, you are also the chief culture officer and are able to work with people of all different personality types.
- Walk through the major epochs and find out what brought us to a post-modern era.
- When you are hiring young people out of college that have dramatically different backgrounds, how do you socially manage them working closely with each other?
- Post-modernism views involve philosophical argumentation that individuals are either secondary, or ultimately not real.
- As a leader, how do you structure your group dynamics to maximize the individual thinking?
- Why Professor Hicks’ take on ethics in business is a “minority position”?
- What is equality of outcomes perspective and why is that an issue?
- What are the ways to embrace the new generation that is constantly being offended coming into the workforce and integrate them into society?
- Why should you should expect to be offended on a regular basis and develop a thick skin?
- Why you should be aware that the broader culture is everything?
Stephen R. C. Hicks is Professor of Philosophy at Rockford University, Illinois, USA, where he also directs the Center for Ethics and Entrepreneurship. He has published four books and his writings have been translated into fourteen languages: Portuguese, Spanish, German, Korean, Persian, Serbo-Croatian, Polish, Swedish, Hindi, Russian, Ukrainian, Cantonese, French, and Arabic.
He has published in academic journals such as Business Ethics Quarterly, Teaching Philosophy, and Review of Metaphysics, as well as other publications such as The Wall Street Journal, Cato Unbound, and The Baltimore Sun.
In 2010, he won his university’s Excellence in Teaching Award. He has been Visiting Professor of Business Ethics at Georgetown University in Washington, D.C., a Visiting Fellow at the Social Philosophy & Policy Center in Bowling Green, Ohio, Senior Fellow at The Objectivist Center in New York, and in 2018 he will be Visiting Professor at the University of Kasimir the Great, Poland.
He received his Bachelor's and Master's degrees from the University of Guelph, Canada, and his Ph.D. in philosophy from Indiana University, Bloomington.
Read full transcript here.
How to get in touch with Professor Stephen Hicks Key Resources:- More information about Dr. Hicks’s courses, publications, and blog can be found at his website: www.StephenHicks.org.
- Center for Ethics and Entrepreneurship Profile
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- Explaining Postmodernism: Skepticism and Socialism from Rousseau to Foucault (Scholargy Publishing, 2004; Expanded Edition, 2011).
- Nietzsche and the Nazis (Ockham’s Razor, 2010).
- The Art of Reasoning: Readings for Logical Analysis (co-edited wit...
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S8 E6: Man is Much More than a Tool Builder, He is An Inventor of Universes
Bill Murphy's RedZone 10X Podcast
07/05/19 • 60 min
Today my conversation is with David Smith. He’s the CEO and Founder of Croquet Studios
David Smith is a computer scientist and entrepreneur who has focused on interactive 3D and using 3D as a basis for new user environments and entertainment for over thirty years. His specialty is system design and advanced user interfaces. He is a pioneer in 3D graphics, robotics, telepresence, artificial intelligence (AI) and augmented reality (AR). He creates world-class teams and ships impossible products.
In 1987, Smith created The Colony, the very first real-time 3D adventure game/shooter and the precursor to today's first-person shooters. The game was developed for the Apple Macintosh and won the "Best Adventure Game of the Year" award from MacWorld Magazine.
In 1990, Smith founded Virtus Corporation and developed Virtus Walkthrough, the first real-time 3D design application for personal computers. Virtus Walkthrough won the very first MacWorld/MacUser Breakthrough Product of the Year.
David was Chief Innovation Officer at Lockheed Martin and a Senior Fellow at Lockheed Martin MST, focused on next-generation, human centric computing and collaboration platforms. Here he developed a number of key technologies and won the Lockheed Martin TLS Inventor of the Year for the last four years (every year he has been eligible).
What’s really, really interesting is that he worked closely with authors Tom Clancy (Rainbow Six, Hunt for Red October) and Michael Crichton (Andromeda Strain, Jurassic Park) to develop games.
But that’s only the beginning. . . .
David believes that the year 1968 was the most critical year in computer science. In this one year, three key individuals launched what he considers, and what he’s continuing to build upon, is this goal of enhancing humans’ ability to solve hard problems using computers to think in a different way. Again, enhancing humans’ ability to solve hard problems using computers to think in a different way.
He’s building upon the work of, really the pioneers in the internet: Doug Engelbart, Alan Kay, and Ivan Sutherland’s work - all focused on working with the Xerox Alto Project from a long time ago – close to 50-years ago. Some of these breakthroughs - that even amazed Steve Jobs, as you can see on some of his YouTube videos from years’ ago when he was stunned as he looked at the Xerox Alto project. At that time, what really stuck out for Steve Jobs was the gooey interface. This was really that first interface between a computer and a human.
David’s passion is to continue to use his skills and his competencies and capabilities in 3D and 3D engineering and design. His goal is to develop these applications and systems and platforms that are really going to transform how we use computers and solve big problems in the coming years. He’s exploring the use of 3D and graphical situations that we can’t even imagine right now, and problem solving and using computers to solve interesting challenges and complex problems moving forward.
So, with that, I wanted to introduce you to my conversation and wonderful interview with David Smith.Major Take-Aways from This Episode:
- What is an Augmented Conversation?
- The future of turning a computer into a vehicle to exchange ideas in real-time and sophisticated areas.
- How a fusion of ideas reinvents and redefines the vision of what computing is.
How to get in touch with David A. Smith:
Resources Referenced
- Platform for the Future of AR & VR |David Smith|TEDxBeacon Street
- ARIA ARIA - AR in Action, David Smith
- Croquet Demo, Part 1, David A. Smith
- Croquet Demo, Part 2, David A. Smith
This episode is sponsored by the CIO Innovation Forum, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation.
Credits
OUTRO music provided by Ben’s Sound: http://www.bensound.com/
Other Ways to Listen to the Podcast
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S8 E5: How Do We Nurture Loonshots? with Safi Bahcall
Bill Murphy's RedZone 10X Podcast
06/28/19 • 52 min
I am super excited to bring to you my conversation with Safi Bahcall. I haven't been this excited in a long time because Safi has just written this book called Loonshots: How to Nurture the Crazy Ideas that Win Wars, Cure Diseases, and Transform Industries. His use of language and his use of innovation principals is second to none in this book especially because I think he comes at this from being an innovator for years and being an entrepreneur, and he comes at this from a very powerful perspective. It really impacted me and the people I've been sharing this book with. He received his BA summa cum laude from Harvard and his PhD from Stanford. After working for three years as a consultant for McKinsey, he co-founded a biotechnology company developing new drugs for cancer (which led him to be profiled by Malcolm Gladwell in The New Yorker). He led its IPO and served as its CEO for 13 years. In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he worked with the president's council of science advisors (PCAST) on the future of national research. So, in this book, Safi explains how the past and what we learn from the past, has equal implications in the future. So we get into, what are the most common conversations he gets into with CEOs these days. CEOs and senior leaders that have read his book, they are calling him daily and they are asking: "How do we nurture loonshots?"
What You Will Learn From This Interview
- Why we won, and how we won WWII?”
- The role Vannevar Bush played as he was the first CIO in the United States.
- How China, India and Islam lost their world domination and supremacy – which had lasted 1,000 years. – How did they lose it?
- Why good ideas die in organizations.
- The difference between artists, soldiers and champions within organizations.
- Inside a business – why you must separate artists and soldiers
- Why do franchise business models (protecting your core business) often fail, and what you can do about it.
- Why culture fixing is hard, but fixing structure is easier.
- Why the word ‘Culture’ is such a limp amorphous word these days.
- Why structure eats culture for lunch.
- Understand what phase transitions and dynamic equilibrium are.
- What is a Loonshot vs. a Moonshot?
- How do you nurture Loonshots?
- How do you lead an organization through Loonshot development as a manager and a gardener using balance and touch between groups.
As I mentioned, I’m very excited about this interview and I hope you’ll enjoy my conversation with Safi Bahcall.
About Safi Bahcall
Safi Bahcall is a second-generation physicist (the son of two astrophysicists), a biotech entrepreneur, and the author of recently published, Loonshots: How to Nurture the Crazy Ideas that Win Wars, Cure Diseases, and Transform Industries.
He received his BA summa cum laude from Harvard and his PhD from Stanford. After working for three years as a consultant for McKinsey, he co-founded a biotechnology company developing new drugs for cancer (which led him to be profiled by Malcolm Gladwell in The New Yorker). He led its IPO and served as its CEO for 13 years.
In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he worked with the president's council of science advisors (PCAST) on the future of national research.
He lives with his wife and two children in Cambridge, Massachusetts. Loonshots is his first book.
Ways to connect with Safi Bahcall
Key Resources + Links
Books:
- Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries, by Safi Bahcall, 3/19/2019
Articles on Blog:
- Fish, Brains...
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S7 E3: Your First 100 Days to a Quick Win BI Project with Reggie Wilkerson
Bill Murphy's RedZone 10X Podcast
07/20/18 • 51 min
My guest this week is Reggie Wilkerson, Director of Enterprise Data Management at the State Department Federal Credit Union. Reggie's one of the few guys that is really dominating data.
While running my CIO Innovation Insider series, I noticed that a lot of recent conversations have been around data analytics, business intelligence, data warehousing, and data visualization.
That is why I invited Reggie to discuss how to get your Power BI project started from the ground up and what would your first hundred days looked like. You are going to hear about the approaches and tools Reggie is using, how to shift perception and opinions within your organization and a lot more.
I believe that the skills within this domain are very important and hope you enjoy listening to my interview with Reggie Wilkerson.
Major Take-Aways From This Episode:
- Key tools:
- Tableau - BI platform that helps you gain insights into data.
- SAP Business Objects – single centralized BI platform for reporting and visualization.
- Cognos - IBM’s analytics solution.
- Alteryx tool - ETL / data integration tool
- Good Data - data visualization tool
- Looker analytics platform.
- Art of the Possible: Shift Perception + Opinion.
- When to ask for forgiveness vs. permission?
- How to know whether to move to the cloud vs. staying on premise?
- What are the roles of the end user and data architect?
- How to create momentum and “snowball effect”?
- How do you work with a CEO to build impact?
- How do you manage data quality and integrity with a BI, Data Warehousing, Data Visualization project?
- How do you know the data that you are governing that you have integrity with your data?
- How do you create the right SOW to have a quick win with your organization’s BI project.
Reginald Wilkerson is the Director of Enterprise Data Management at the State Department Federal Credit Union. Reginald Wilkerson is an Analytics leader with experience in all aspects of Information Management including building out cloud based (AWS) target state solutions which streamline and automate the data sourcing, data management, data quality and enterprise reporting components. He is adept at reducing friction and increasing efficiencies by bridging silos, and he is also adept at designing analytics platforms which provide enterprises with actionable insights. In his free time, he enjoys reading tech blogs, listening to podcasts and finding a good pickup basketball games around the DC area.
Read full transcript here.
How to get in touch with Reggie WilkersonThis episode is sponsored by the CIO Innovation Insider Council, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win wi...
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S13 E7 9 Steps to Secure Your Dealership to Comply with FTC Safeguards Rules
Bill Murphy's RedZone 10X Podcast
11/15/22 • 51 min
On today’s episode I am joined by Brad Miller, Chief Regulatory Counsel for Digital Affairs and Privacy at NADA, and James Crifasi, CTO at RedZone Technologies. Brad and James are presently working together with car dealerships and other businesses to translate the recently revised FTC Safeguard regulations about data security and privacy into practical action plans.
Here are the 9 key areas that were discussed in the conversation about what car dealerships must comply with prior to December 9th 2022.
- “Determine the right person to implement and oversee company’s information security program.”
- “Conduct a risk assessment.”
- “Design and implement safeguards to control the risks identified through your risk assessment.”
- “Regularly monitor and test the effectiveness of your safeguards.”
- “Train, educate, and test your staff.”
- “Monitor your service providers.”
- “Keep your information security program current.”
- “Create a written incident response plan.”
- “Require your Qualified individual to report to your Board of Directors.”
As a CIO and Business IT Leader here are some wins you will get by listening:
(3:52) Brad Miller: “The type of data financial institutions is so sensitive that they have to have special obligations with respect to this information.”
(3:55) Brad Miller: “One side is the privacy rule...you have to tell the consumers what you’re gathering and what you’re going to do with it. The other half is the Safeguards Rule where you have to take steps to protect this information.”
(6:45) Brad Miller: “What resulted was a rule that came out about a year ago, it’s a mix of technical steps, contracts, policies, and training that companies have to do just as a minimum to meet your obligations.”
(7:35) Brad Miller: “The FTCs looking for a way to move the market forward, to really push data security across the board.”
(9:05) Brad Miller: “If you don’t think data security is part of your core competency, you have to make it one.”
(10:25) James Crifasi: “In the Safeguards, there’s a lot of room for what’s called the qualified individual or whoever is in charge of the IT security program.”
(12:57) Brad Miller: “Dealers are buttoning up their internal systems but need to make sure those third parties are doing the things they can.”
(16:20) James Crifasi: “This DMS provider just won’t budge. What do I do?”
(17:46) Brad Miller: “Dealers shouldn’t assume that just because you’re dealing with someone larger means they’re probably further along.”
(21:15) Brad Miller: “What makes it particularly difficult for dealers?”
(29:33) James Crifasi: “We want to keep the business side progress going as much as the security side.”
(31:36) Brad Miller: “We’re living in an age where the FTC is very, very activist.”
(31:53) Brad Miller: “We want people to do as much as they can as far as they can by the deadline, then continue plowing forward.”
(39:42) James Crifasi: “Advances in cars are going to start making security more important.”
(41:35) Bill Murphy: “The most inexpensive way to raise your security profile is to educate and train your employees.”
(43:15) Bill Murphy: “What does a written response plan look like?”
(44:42) Brad Miller: “Think beforehand what you’re going to do in the event of an issue and then practice.”
(48:34) James Crifasi: “When it comes to incident response plan and training, more attention to not assuming people know what the right thing to do is because naturally people don’t know the right thing to do.”
Key Resources:
National Automobile Dealers Association (NADA)
“Data Security and Privacy: What Dealers Need to Know”
“FTC Issues Guidance on the Revised Safeguards Rule: The Time for Dealers to Act is Now”
“A Dealer Guide to the FTC Safeguards Rule”
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S13 E3: The Last Thing First- Learn to Create Compelling Demonstrations
Bill Murphy's RedZone 10X Podcast
08/01/22 • 46 min
Welcome Back to Bill Murphy’s 10x Podcast. Our guest in this episode is Peter Cohan, founder and principal of The Second Derivative, author of “Great Demo!” and a savant in the sales world.
Additionally, Peter serves on the Board of Directors for Collaborative Drug Discovery, Inc., is an advisor to IN2SV, Inc., holds a degree in chemistry, and is a mentor to StartX, the Stanford University start-up accelerator.
Peter has vast experience working with senior management in marketing, sales, and business development. and has learned to discover and understand the needs of a customer. Peter’s mission is to advise organizations on the ways they can better improve their sales and marketing results through creating and executing compelling demonstrations.
In this episode, he shares with listeners his best-known method, the “Last Thing First,” which teaches you to “turn the demo upside down” and start with the end-result first.
You do not have to be in sales to benefit from Peter’s methods, his principles prove valuable to many parts of an organization
Peter hopes to inspire you to constantly seek ways to improve upon your skills and practices.
Show your customers the possibilities that will benefit the future of their business and an end- result that cannot be refused.
Tune in to learn more.
As a Chief Information Officer and Business IT Leader here are some wins you will get by listening:
4:00 There are two roles of an IT Leader: offense and defense. The defense protects the kingdom, keeps the lights on, and ensures the users are happy. The offense helps put points on the board and supports sales.
5:00 Modern IT leaders can support sales in the future by providing subject matter expertise to the sales team, enabling a demo environment, and seeking to understand where the organization needs to go and what can be done to help by providing tools and services.
6:30 The key success factor in the pre-sales process is having a structured way of communicating information.
6:40 “The Great Demo” introduces a structure called the situation slide, which is used to recommunicate key pieces of information to deliver a credible demo.
8:00 Before you call a prospect, have a conversation with the vendor and ask: What is our objective for this demo? What do we know about this prospect? What do you want me to present in this demo? What do you not want me to present in this demo?
10:00 The key element in creating any demo is understanding what specific capabilities a prospect needs to see versus everything else that is in your offering.
11:30 Find sales representatives who are highly respected and use those people as your models to learn their best practices.
12:00 Successful sales reps execute the most important part of the sales process: sufficient discovery of the customer's needs followed by communicating those discoveries with the team.
18:30 Vision generation demos spark interest and highlight what is possible.
20:30 Lead with pictures of graphs, reports, and dashboards to present complex ideas in a straightforward way. Do not bury people in complexity.
23:30 The goal of a demo is to show your customer a “menu” of your offerings. If you are offering several different modules, utilize vision generation.
27:00 In a demo, do not show a prospect a boring boat. Show them that it is a battleship driving through the heavy seas. This is the result a prospect is looking for.
28:00 The higher you go in an organization, the less they care about the process and more just the end-result. Turn the demo upside down and do that last thing first.
32:30 A successful salesperson is interested in continually improving his or her process.
Resources:
LessIsMore.com (For PowerPoint Presentations)
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About Bill Murphy
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S9 E4: The Disruption Mindset: Why Some Organizations Transform While Others Fail
Bill Murphy's RedZone 10X Podcast
10/25/19 • 44 min
Today my guest is Charlene Li. Charlene is a graduate of Harvard and of Harvard Business School, she's been named one of the most creative people in business by Fast Company, and she's an expert in digital transformation and disruptive growth strategies. Charlene has just released a new book called, The Disruption Mindset: Why Some Organizations Transform Why Others Fail. Charlene is a founder of and a Senior Fellow at Altimeter, which is a Profit company. She is the author of five previous books including a New York Times bestseller, Open Leadership; and the co-author of the critically acclaimed book Groundswell.
I love how she explains that we've been approaching disruption backwards. In my conversation with her, we talk about how companies make disruption their goal, but they believe that if they develop the right innovation, they will disrupt the markets forever and drive the kind of growth worthy of what their Board of Directors wants. But, as Charlene explains to me that it's not how disruption works.
Disruption doesn't create growth. Instead she talks about how growth creates disruption. I love how she hits it across the head when she says, growth is hard. She's not mincing words here. Disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties and answer questions like, ‘should we bet our company's future on the next generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one?
Making these bold changes demands leadership and often massive cultural transformation. We talk about leadership, and that in this type of disruptive companies, strategy trumps everything and how we need to meet the future needs of our customers. That leadership requires a movement to drive and sustain. It requires consistency. You can't whiffle-waffle as a leader. She talks about the consistency of the best transformation leaders and culture, of course, culture.
We talk about culture, something she calls flux culture. Also, we discuss her concept of a dashboard. Many of you are digital leaders, but what do your dashboards look like? Charlene gets into specifics on what a true disruptive organization should have in there... the entire company is looking at it as it relates to their dashboard. You're going to love the envisioning exercise we talk about with envisioning your future customer.
I love to speak with book authors like Charlene because we're taking 30 years’ worth of meeting some of the best, most transformative conversations and experiences, and distilling it into a book and a conversation.
Charlene and I discuss ten powerful stories, concepts, ideas and strategies from this amazing book. Here are some of things that you will learn in this podcast episode.
- Specific leadership strategies that Jeff Bezos deploys at Amazon which allows him to build and scale an enormous company.
- The importance of a flux culture and its positive impact in a disruptive company.
- An amazing example of envisioning future customers.
- How one must lead moving forward in times of exponential change.
- The power of Dashboards in disruptive and innovative companies.
- The super power of disruption leaders to instill hope and confidence.
- Disruption doesn’t create growth. Growth creates disruption.
- Innovative companies vs. disruptive companies
- What is the role of the CIO – moving forward?
- Breakthrough growth shifts the balance of power and of established relationships.
For the past two decades, Charlene Li has been helping people see the future. She’s the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail, and Open Leadership as well as co-author of the critically-acclaimed book, Groundswell.
Charlene is an entrepreneur who founded and ran Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. She continues working at Prophet as a Senior Fellow. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group.
With over 20 years of experience in tech and business, she has been a respected advisor to Fortune 500 companies on digital transformation and leadership. Charlene also serves on the regional board for YPO, a global network of CEOs.
Charlene is a sought after public speaker and has appeared at events ranging from TED and the Worl...
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The average episode length on Bill Murphy's RedZone 10X Podcast is 48 minutes.
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The first episode of Bill Murphy's RedZone 10X Podcast was released on Jan 13, 2015.
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