Your Facts Aren’t My Facts — Joe Rogan and Our Infodemic Age

02/10/22 • 48 min

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People are divided: you are either pro-vaccination or against it, and there seems to be no middle ground. Whether around the dinner table or on social media, people are entrenched in their positions. A deep-seated mistrust in science, despite its contributions to the flourishing of human life, is being fuelled by online misinformation. For the first time in history, humanity is in the midst of a pandemic with communication tools of almost unlimited reach and potential benefit, yet social media and the information economy appear structured to promote polarization. Take the case of The Joe Rogan Experience podcast on Spotify: Rogan, a comedian, is able to engage millions of listeners and spread, unchecked, misinformation about COVID-19 “cures” and “treatments” that have no basis in evidence. What responsibility does Spotify have as the platform enabling Rogan to spread this misinformation, and is it possible for the scientific community to break through to skeptics?

In this episode of Big Tech, host Taylor Owen speaks with Timothy Caulfield, the author of bestselling books such as Is Gwyneth Paltrow Wrong About Everything? and The Vaccination Picture. He is also the Canada Research Chair in Health Law and Policy at the University of Alberta. Throughout the COVID-19 pandemic, Caulfield has been outspoken on Twitter about medical misinformation with the #ScienceUpFirst campaign.

What we have learned though the pandemic is how critical it is to have clear public health communication, and that it is remarkably difficult to share information with the public. As everyone rushed to provide medical advice, people were looking for absolutes. But in science, one needs to remain open to new discoveries, so, as the pandemic evolved, guidelines were updated. As Caulfield explains, “I think it’s also a recognition of how important it is to bring the public along on that sort of scientific ride, saying, Look, this is the best advice we can give right now based on the science available.” When health guidelines are presented in a dogmatic way, it becomes difficult to share new emerging research; misunderstood or outdated facts become weaponized by those trying to discredit the public health sector who point to what was previously known and attempt to muddy the discourse and sow doubt. And that doubt leads to mistrust in institutions, the rise of “alternative facts,” the sharing of untested therapeutics on popular podcasts — and a convoy of truckers camped out in the Canadian capital to protest COVID lockdown and vaccine mandates.

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The Entrenched Colonialism of Tech

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Time and time again, we see the billionaire tech founder or CEO take the stage to present the latest innovation meant to make people’s lives better, revolutionize industries and glorify the power of technology to save the world. While these promises are dressed up in fancy new clothes, in reality, the tech sector is no different than other expansionist enterprises from the past. Their core foundation of growth and expansion is deeply rooted in the European and American colonialization and Manifest Destiny doctrines. And just as in the past, the tech sector is engaging in extraction, exploitation and expansion.

In this episode of Big Tech, host Taylor Owen speaks with Jeff Doctor, who is Cayuga from Six Nations of the Grand River Territory. He is an impact strategist for Animikii, an Indigenous-owned technology company.

Doctor isn’t surprised that technology is continuing to evolve in the same colonial way that he saw growing up and was built into television shows, movies and video games, such as the popular Civilizations franchise, which applies the same European expand-and-conquer strategy to winning the game regardless of the society a player represents in the game. “You see this manifested in the tech billionaire class, like all of them are literally trying to colonize space right now. It’s not even a joke any more. They grew up watching the same crap,” Doctor says.

Colonialism and technology have always been entwined. European expansionism depended on modern technology to dominate, whether it be through deadlier weapons, faster ships or the laying of telegraph and railway lines across the west. Colonization continues through, for example, English-only development tools, and country selection dropdown options limited to “Canada” or the “United States” that ignore Indigenous peoples’ communities and nations. And, as governments grapple with how to protect people’s personal data from the tech sector, there is little attention paid to Indigenous data sovereignty, to ensure that every nation and community has the ability to govern and benefit from its own data.

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Nicholas Carr Is Silicon Valley’s Most Prescient Tech Critic

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Nicholas Carr is a prolific blogger, author and critic of technology since the early days of the social web. Carr began his blog Rough Type in 2005, at a time when some of today’s biggest companies where still start-ups operating out of college dorms. In 2010, he wrote the Pulitzer Prize for Nonfiction finalist The Shallows, in which he discussed how technology was changing the human brain. At the time, many were skeptical about Carr’s argument, but in just over a decade many of his predictions have come true.

In this episode of Big Tech, host Taylor Owen and guest Nicholas Carr reflect on how he was able to identify these societal shifts long before others. The social web, known as Web 2.0, was billed as a democratizing tool for breaking down barriers so that anyone could share information and have their voices heard. Carr had concerns; while others saw college kids making toys, he saw the potential for major shifts in society. “As someone who had studied the history of media, I knew that when you get these kinds of big systems, particularly big communication systems, the unexpected, unanticipated consequences are often bigger than what everybody thinks is going to happen,” Carr explains.

We are again on the verge of the next online shift, called Web3, and as new online technologies like non-fungible tokens, cryptocurrencies and the metaverse are being built, we can learn from Web 2.0 in hopes of mitigating future unanticipated consequences. As Carr sees it, we missed the opportunity to become involved early on with social platforms, before they became entrenched in our lives. “Twitter was seen as a place where people, you know, describe what they had for breakfast, and so society didn’t get involved in thinking about what are the long-term consequences here and how it’s going to play out. So I think if we take a lesson from that, even if you’re skeptical about virtual reality and augmented reality, now is the time that society has to engage with these visions of the future.”