Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
01/24/25 • 16 min
Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the online hype has likely helped sales, it also presents risks for the tobacco giant.
Today on the show, Bloomberg Businessweek writer Ellen Huet joins host Sarah Holder to discuss what could become an existential question: Can the company ride the Zynfluencer wave without getting in trouble if kids get hooked?
Read more: Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall
See omnystudio.com/listener for privacy information.
Zyn nicotine pouches hit the market as a run-of-the-mill tobacco-replacement product, but over the past few years, they’ve gone viral thanks to so-called “Zynfluencers”: content creators who post about Zyn. They’re not paid by Zyn’s parent company Philip Morris, and while the online hype has likely helped sales, it also presents risks for the tobacco giant.
Today on the show, Bloomberg Businessweek writer Ellen Huet joins host Sarah Holder to discuss what could become an existential question: Can the company ride the Zynfluencer wave without getting in trouble if kids get hooked?
Read more: Zyn’s Online Hype Risks Leading to the Nicotine Pouches’ Downfall
See omnystudio.com/listener for privacy information.
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Big Take - Influencers Fueled Zyn’s Rise. Could the Attention Backfire?
Transcript
Bloomberg Audio Studios, podcasts, radio news. How much one could woodchuck chuck if Woodchuck could rip upper deckisin.
Speaker 2He's upper deckye lip pillows food.
Speaker 1Max vander Art's TikTok videos might sound like he's speaking in obscure language. Online, he adopts this persona known as Chetty or freezer Tarps. He graduated from the University of T
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