Big Ideas in Supply Chain - The CFO’s perspective on recession, inflation and supply chain success

The CFO’s perspective on recession, inflation and supply chain success

04/26/23 • 19 min

As the world continues to face challenges from pandemic-related disruptions to potential global recessions, it is now more important than ever to equip supply chain planners with the tools and knowledge they need to respond to crisis. Blaine Fitzgerald, Chief Financial Officer at Kinaxis, and Jim Bralsford, Sr. Director of Industry and Solutions Marketing at Kinaxis, discuss the benefits of long-term planning, diversifying costs and minimizing financial impact to business while preparing for the future.

Blaine states that while some geographies such as US, Japan and parts of Europe have gone in and out of recession, there are other financial indicators such as the inverted yield curve that could imply that the recession isn’t over yet. This means organizations still need to take proactive measures to reduce the impact of recession and inflationary pressures on supply chains. To help companies accelerate out of a slow-growth period, Blaine recommends thinking of the supply chain as a strategy center and not just as a cost center; investing in digitalized planning solutions; engaging in short-term vs long-term supply chain planning and diversification of cost. [5:53]

Blaine also talks about the independent academic research that analyzed the financial performance of about 700 companies (including Kinaxis customers) across different industries over the last 3 years. The results showed that financial metrics improved in companies that used a digital supply chain planning solution, with average growth revenue of 3.62%, vs peers that didn’t use a supply chain planning solution, where growth shrunk by 5.77% on revenue. The results of this study have solidified and elevated the rank of supply chains as a strategic function with direct impact on financial success, in the eyes of boards and executives. This pivotal shift is a key learning from the pandemic and recession that CFOs and CEOs cannot overlook going into future business planning. [10:37]

To learn more about Blaine Fitzgerald, Chief Financial Officer, Kinaxis: https://www.linkedin.com/in/blaine-fitzgerald-71a07972, Twitter: @Blaine_Fitz

To learn more about Jim Bralsford, Sr. Director, Industry and Solutions Marketing, Kinaxis: https://www.linkedin.com/in/jimbralsford/

To learn more about Blaine Fitzgerald, Chief Financial Officer, Kinaxis: https://www.linkedin.com/in/blaine-fitzgerald-71a07972, Twitter: @Blaine_Fitz

To learn more about Jim Bralsford, Sr. Director, Industry and Solutions Marketing, Kinaxis: https://www.linkedin.com/in/jimbralsford/

Previous Episode

Connecting supply chains to corporate strategy

Join Tariq Farooq, former SVP Global Supply Chain at Sanofi, as he speaks with Matt Spooner, Industry Thought Leader at Kinaxis, about how the COVID pandemic and subsequent shortages have caused boards and executives to re-evaluate the importance of the supply chain. They discuss why the supply chain has risen to the top of the corporate agenda, and why it is now essential not just to think about tradeoffs in terms of cost, cash and service, but also to include resilience and environmental impact in the equation.

Summary points:

Recent supply chain disruptions that have stemmed from the pandemic have changed the way that boards and executive teams look at and consider the supply chain. According to Tariq, many consumer-packaged goods (CPG) companies, as well as high-tech companies are beginning to recognize the important role that the supply chain plays. As a result, C-suite executives are bringing more supply chain topics to the table. (2:00)

The perception of the importance of the supply chain hasn’t grown just among C-suites, but also among the average person as consumers aren’t seeing what they want on shelves. Supply chain disruption has become a challenge across many industries.

Some supply chain leaders insist that resilience is important – but that it must also be cost neutral. Tariq states that, while cost is important at any time, there has never been a higher need for resilience than now. While many organizations were previously cutting down on costs by doing things like mono-sourcing, in an age of disruption, many companies, especially large-scale ones, are forced to multi-source to maintain efficiency. Tariq states, “The challenge really becomes how do you shift from where you have been, where cost efficiency might have been the primary objective to being in a situation which is more balanced as we move ahead. [...] I think increasingly what they'll be doing is leveraging some of the efficiencies that come because of digitalization, because of automation, because of all the great talent that's been developed across supply chains and the supply chain networks that they establish to offset some of those incremental risks.” (8:00)

In the past, supply chain professionals were focused on trying to balance the triangle of service, cost and cash. Tariq states that as we move forward, this triangle will look more like a pentagon where you’re trying to balance service, cost, cash, environmental impact and resilience. (8:50)

Click here to follow or know more about the speakers:

Tariq Farooq - https://www.linkedin.com/in/tariqfarooq/
Matt Spooner - https://www.linkedin.com/in/spoonermatthew/

Next Episode

Build resilience into all supply chain decisions

One of the biggest challenges of any Supply Chain Officer is convincing CEOs to invest in resilience. As supply chain practitioners face ongoing disruption while trying to solve for transformation and short-term financial benefits, it’s become clear that supply chains need to be more agile and responsive. In our latest video podcast, Mike Corbo, former Chief Supply Chain Officer at Colgate-Palmolive joins Angel Mendez, Board Member and Supply Chain Innovator, and Dr. Anne Robinson, Chief Strategy Officer at Kinaxis, to discuss lessons learned from leading during times of disruption, the value of investing in resilience, and how supply chain leaders can promote revenue growth.

Mike saw a lot of changes during his 40 years at Colgate-Palmolive. One of his biggest challenges during his time as Chief Supply Chain Officer was the COVID-19 pandemic. Although COVID created drastic developments, Mike says the company survived this period of disruption thanks to the supply chain planning risk management playbook Colgate-Palmolive had developed a decade prior. Mike says the global supply chain organization had back-up supplies and multiple alternate suppliers they could pivot to while validating new sources in record time, to help them manage the immediate impacts of the pandemic. [8:27]

To expedite planning processes during the pandemic, Colgate-Palmolive also made the choice to cut their hierarchy of decisions for efficiency, avoiding bottlenecks and reducing reaction time from 60-90 days to only 7-8 days. [10:00]

During times of supply chain crisis, Angel says there are three key questions: what is the expected duration, how impactful is it, and how wide is it? Unfortunately, with COVID, these questions were unanswerable due to its global severity with no end date in sight. Because of this, approaching the boardroom about an investment in resilience raises the conversation to a very strategic level. Mike says the key is to balance cost efficiencies and resiliency, which can be done by building resilience into supply chain decisions. [16:14]