
I’m Immortal, Baby!” Guy Kawasaki on How to Leave A Legacy Via AI
05/08/24 • 38 min
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Harnessing AI for Creativity and Efficiency with Guy Kawasaki
In this episode, Guy Kawasaki, author and Chief Evangelist of Canva, discusses his journey into the world of Artificial Intelligence (AI), specifically generative AI, and its profound impact on his work and personal life. Kawasaki shares how he was introduced to generative AI and his fascination with its capabilities, such as generating precise responses and improving efficiency in his tasks. He introduces KawasakiGPT, a custom Large Language Model (LLM) built from his writings, videos, and podcast transcripts, which he uses to automate responses and draft writings, enhancing his productivity. Furthermore, Kawasaki details how AI has assisted him in diverse scenarios, from crafting effective letters to insurance companies to brainstorming book content, emphasizing AI's potential to amplify human capability and creativity. The episode also explores the philosophical implications of AI in learning, entrepreneurship, and personal growth, encouraging listeners to embrace AI tools to remain competitive and innovative.
00:00 Meet Guy Kawasaki: Author, Surfer, and Tech Evangelist
00:21 The Joy and Connections of Surfing
00:43 Exploring the World of AI with Guy Kawasaki
02:11 The Practical Magic of Generative AI
04:30 Personalizing AI: The Creation of KawasakiGPT
05:46 The Evolution of Writing with AI Assistance
08:36 Harnessing AI for Creative and Research Processes
10:57 The Art of Selective Innovation and Storytelling
15:47 Learning from Legends: Steve Jobs and the Art of 'Stealing'
17:21 Exploring the Limits of AI with Steve Jobs GPT
18:57 The Power of Dialogue in AI Interactions
19:26 Real-World Applications of Chat GPT
22:14 Learning from AI: Apologies and Communication
25:26 AI in Negotiations: A Personal Victory
30:24 Enhancing Entrepreneurship with AI
33:11 Reflecting on AI's Impact and Future Possibilities
For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley
Show edited by Emma Cecilie Jensen.
Harnessing AI for Creativity and Efficiency with Guy Kawasaki
In this episode, Guy Kawasaki, author and Chief Evangelist of Canva, discusses his journey into the world of Artificial Intelligence (AI), specifically generative AI, and its profound impact on his work and personal life. Kawasaki shares how he was introduced to generative AI and his fascination with its capabilities, such as generating precise responses and improving efficiency in his tasks. He introduces KawasakiGPT, a custom Large Language Model (LLM) built from his writings, videos, and podcast transcripts, which he uses to automate responses and draft writings, enhancing his productivity. Furthermore, Kawasaki details how AI has assisted him in diverse scenarios, from crafting effective letters to insurance companies to brainstorming book content, emphasizing AI's potential to amplify human capability and creativity. The episode also explores the philosophical implications of AI in learning, entrepreneurship, and personal growth, encouraging listeners to embrace AI tools to remain competitive and innovative.
00:00 Meet Guy Kawasaki: Author, Surfer, and Tech Evangelist
00:21 The Joy and Connections of Surfing
00:43 Exploring the World of AI with Guy Kawasaki
02:11 The Practical Magic of Generative AI
04:30 Personalizing AI: The Creation of KawasakiGPT
05:46 The Evolution of Writing with AI Assistance
08:36 Harnessing AI for Creative and Research Processes
10:57 The Art of Selective Innovation and Storytelling
15:47 Learning from Legends: Steve Jobs and the Art of 'Stealing'
17:21 Exploring the Limits of AI with Steve Jobs GPT
18:57 The Power of Dialogue in AI Interactions
19:26 Real-World Applications of Chat GPT
22:14 Learning from AI: Apologies and Communication
25:26 AI in Negotiations: A Personal Victory
30:24 Enhancing Entrepreneurship with AI
33:11 Reflecting on AI's Impact and Future Possibilities
For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley
Show edited by Emma Cecilie Jensen.
Previous Episode

Use AI for Stunning (fast and cheap) Product Images: Insights from Salma Aboukar
In this exciting episode, we dive into the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography.
Key Takeaways:
- Start with a conversation: Engage with GPT conversationally to generate initial ideas and refine your vision for the perfect product image.
- Leverage MidJourney for aesthetics: While GPT is great for ideation, MidJourney excels at capturing artistic elements like lighting, reflection, and refraction.
- Upscale for photorealism: Use upscalers like Crea or Magnific to add details and make images look photorealistic, especially when working with GPT-generated images.
- Experiment with styles: While focusing on photorealism for work, don't be afraid to explore different styles like anime or niche aesthetics for personal projects.
Resources Mentioned:
- CREATE Studio: Salma's platform for creating photorealistic product images using AI
- MidJourney, Stable Diffusion, GPT: AI tools used for image generation and ideation
- Crea and Magnific: AI upscalers for enhancing image details and photorealism
Thanks for listening to this episode of Beyond The Prompt! If you enjoyed the conversation, please share it with a friend and subscribe to the podcast on your favorite platform.
For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley
Show edited by Emma Cecilie Jensen.
Next Episode

How to 3x your output with GPTs: CMO Russ Somers on building a GPTeam
In this episode, Russ Somers, who heads marketing for Quantified, shares insights into leveraging generative AI to boost productivity and creativity within sales and marketing roles. Having built a 'GP team' of custom GPTs, Russ has tripled his output, illustrating how AI can serve as virtual team members for tasks ranging from webinar content creation to specialized knowledge acquisition. Through personal anecdotes and exploratory conversations, the episode delves into the process of building AI team members, the importance of play in learning and innovation, and strategies for incorporating AI into personal and professional growth. Highlights include building AI with specific skills sets like 'Wendy Webinar' and 'Roger RevOps,' and the philosophical implications of personifying AI for better engagement and output. Moreover, Russ's personal journey from a layoff to pioneering AI productivity tools opens a discussion on the transformative power of AI in the modern workplace.
00:00 Meet Russ Somers: The One-Man Marketing Powerhouse
01:42 Introducing Wendy Webinar: A GPT Team Member Revolutionizing Content Creation
03:42 Leveling Up with GPT: Beyond Basic Task Automation
05:18 Roger RevOps: A Custom GPT for Niche Expertise
08:07 Exploring the Next Frontier: Collaborative and Mentorship GPTs
14:25 The Art of Building and Utilizing GPT Staff: Tips and Tricks
22:27 Expanding the Team: Integrating GPTs into Human Workflows
23:42 Exploring Organizational Progress and Tool Adoption
25:25 The Importance of Measuring Effort and Encouraging Experimentation
26:50 Fostering Creativity and Psychological Safety in the Workplace
29:06 Personifying Bots for Better Engagement and Output
31:42 Reimagining Brand Communication in a Conversational World
34:58 The Transformative Power of Play and Exploration
38:43 Strategies for Personal and Professional Growth with GPT
47:54 Concluding Thoughts on Innovation and the Future of Work
For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley
Show edited by Emma Cecilie Jensen.
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