PRWeek Beyond the Noise podcast: Cannes, the metaverse and comms amid travel chaos

06/23/22 • 58 min

The episode includes a special guest, Cow executive creative director Mark Perkins, while PRWeek editor-in-chief Danny Rogers gives his thoughts from Cannes about how the 2022 festival is shaping up.

PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify or your favourite platform, or listen in your browser below.

Alongside regular host Frankie Oliver and PRWeek UK editor John Harrington, this podcast examines at the current state of creativity in PR, how earned media works as part of integrated campaigns, the perceptions of the industry among adland (and among clients) - and how PR agencies might fare in the PR Lions this year.

Perkins, whose previous work includes the famous Christmas Tinner and Missing Type campaigns, expresses scepticism about how the metaverse is currently being used in campaigns.

We also reveal which individuals or organisations have been chosen as 'Top' and 'Flop' of the past two weeks or so, from a reputation perspective.

Hosted on Acast. See acast.com/privacy for more information.

The episode includes a special guest, Cow executive creative director Mark Perkins, while PRWeek editor-in-chief Danny Rogers gives his thoughts from Cannes about how the 2022 festival is shaping up.

Perkins, whose previous work includes the famous Christmas Tinner and Missing Type campaigns, expresses scepticism about how the metaverse is currently being used in campaigns.

We also reveal which individuals or organisations have been chosen as 'Top' and 'Flop' of the past two weeks or so, from a reputation perspective.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

PRWeek Beyond the Noise podcast: Jubilee, Paddington Bear and Boris - is he over and out?

PRWeek UK’s fortnightly Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR.

Download the podcast via Apple, Spotify, on your favourite platform or listen in your browser below.

The regular host is Frankie Oliver, founder of the climate and social change comms consultancy New Society. Oliver is an experienced comms professional who has held senior roles at agencies including Grayling, Fever, Nexus and Kindred. Joining her this week is PRWeek editor-in-chief Danny Rogers.

In what was a heated debate, the duo talk through:

Jubilee coverage and claims it was a PR masterclass.
The Paddington Bear intervention, discussing the impact of having the family favourite join the Queen for marmalade sandwiches.
Fallout from the no-confidence vote, examining if it's the beginning of the end for Boris.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

PRWeek Beyond The Noise Podcast: Environment protests - the impact for PR and Big Oil

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify or your favourite platform, or listen in your browser below.

Recent weeks have seen a spate of environment protests, not least during the Cannes Lions, where Greenpeace sent a flotilla of kayaks to WPP’s rented beach space. On Monday, protestors from Just Stop Oil glued themselves to a John Constable painting in the National Gallery. The group had earlier targeted Sunday's British Grand Prix.

Regular host Frankie Oliver and PRWeek UK editor John Harrington examine how the environmental campaign movement has evolved and what it means for PR agencies that work with fossil fuel clients.

We also reveal who is 'top' and 'flop' for their comms prowess (or not) in the past fortnight. The Government has been spared inclusion in the latter; the podcast was recorded before the spate of resignations on Tuesday evening.

Finally, having reached the halfway point of the year, we look at the best UK communicators of 2022 so far.

If you need help and support with anything mentioned in this episode, contact CALM on 0800 58 58 58 or at thecalmzone.net

Hosted on Acast. See acast.com/privacy for more information.