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Beyond the Horizon: Future-Focused MSP Insights - Unlocking MSP Sales Success

Unlocking MSP Sales Success

06/27/24 • 42 min

Beyond the Horizon: Future-Focused MSP Insights

In this episode of Beyond the Horizons, host Pete Roythorne sits down with Stefanie Hammond, sales and marketing Head Nerd at N-able, to discuss effective sales and marketing strategies for Managed Service Providers (MSPs). With over 20 years of experience in the industry, Stefanie shares insights on overcoming common challenges like new customer acquisition, differentiating services, and developing a robust go-to-market strategy. Whether you're a small MSP struggling to find new clients or a larger provider looking to streamline your sales process, this episode is packed with practical tips and expert advice to set your business up for success.

Stefanie cover the following areas:

• Common Obstacles in Customer Acquisition

• Importance of Differentiating Your MSP

• Hiring for Growth: Account Managers vs. Sales Executives

• Setting Clear Sales Goals and Expectations

• Working On vs. In the Business

• Tools and Tactics for Lead Generation

• Creating a Roadmap for MSP Growth

• Effective Strategies for Closing More Deals

• What KPIs to Measure When It Comes to Evaluating Your Progress

Download Stefanie’s White Paper, The MSP’s Guide to Winning at Sales and Marketing here.

You can also keep up to date with Stefanie’s and the other Head Nerds’ latest Boot Camps, here

If you want more Sales and Marketing tips for your MSP, you can check out Stefanie’s blogs, here

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

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In this episode of Beyond the Horizons, host Pete Roythorne sits down with Stefanie Hammond, sales and marketing Head Nerd at N-able, to discuss effective sales and marketing strategies for Managed Service Providers (MSPs). With over 20 years of experience in the industry, Stefanie shares insights on overcoming common challenges like new customer acquisition, differentiating services, and developing a robust go-to-market strategy. Whether you're a small MSP struggling to find new clients or a larger provider looking to streamline your sales process, this episode is packed with practical tips and expert advice to set your business up for success.

Stefanie cover the following areas:

• Common Obstacles in Customer Acquisition

• Importance of Differentiating Your MSP

• Hiring for Growth: Account Managers vs. Sales Executives

• Setting Clear Sales Goals and Expectations

• Working On vs. In the Business

• Tools and Tactics for Lead Generation

• Creating a Roadmap for MSP Growth

• Effective Strategies for Closing More Deals

• What KPIs to Measure When It Comes to Evaluating Your Progress

Download Stefanie’s White Paper, The MSP’s Guide to Winning at Sales and Marketing here.

You can also keep up to date with Stefanie’s and the other Head Nerds’ latest Boot Camps, here

If you want more Sales and Marketing tips for your MSP, you can check out Stefanie’s blogs, here

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

Previous Episode

undefined - Navigating AI Adoption in MSPs

Navigating AI Adoption in MSPs

Explore how AI is transforming the MSP industry, from strategic applications to regulatory concerns, with Nicole Reineke, AI Strategist at N-able.
Join Pete Roythorne and Nicole Reineke, AI Strategist at N-able, as they dive into the evolving role of AI in the Managed Service Provider (MSP) industry. Discover how AI is being utilized beyond marketing and code creation, the current opportunities, regulatory challenges, and strategies for MSPs to integrate AI effectively.

Download Nicole’s White Paper, AI for MSPs at https://www.n-able.com/resources/ai-for-msps

In this episode, we explore the current state and future potential of AI within the MSP industry. We discuss the findings of the MSP Horizons report, highlighting how AI usage has evolved from marketing and code creation to more strategic applications such as predictive maintenance and efficiency improvements. Nicole explains the concept of "Shadow AI," where employees use AI tools independently, leading to broader acceptance and integration within businesses.

The conversation also addresses the growing regulatory concerns, with a shift from fear of AI to understanding its legal and ethical implications. Nicole emphasizes the need for transparency and consent when using AI, particularly in handling customer and employee data. They discuss practical steps MSPs can take to adopt AI responsibly, including setting clear standards for data use, ensuring transparency, and leveraging community resources like Huggingface.

Nicole outlines a process for MSPs to evaluate AI products, considering factors like data availability, technological feasibility, business value, and risk. She also highlights that modern tools have leveled the playing field, allowing even small MSPs to harness AI's power effectively. The episode concludes with a discussion on ensuring data integrity and the importance of data engineering in successful AI implementation.

Listeners are encouraged to explore available resources, including a white paper on AI adoption for MSPs and guidelines from industry leaders like IBM and the Center for Humane Technology.

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timefram

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

Next Episode

undefined - Turning Compliance into an Opportunity

Turning Compliance into an Opportunity

In this episode, Pete Roythorne sits down with Charles Weaver, CEO and co-founder MSPAlliance, to delve into the growing demand for managed service providers (MSPs) to handle compliance for their clients. Weaver emphasizes the shift in how compliance is viewed—from a bureaucratic necessity to a significant business opportunity.

This episode is crucial for MSPs looking to understand and capitalize on the growing demand for compliance services. Charles Weaver's insights highlight the evolving landscape of compliance and its implications for MSPs. From exploring new revenue opportunities to understanding global compliance trends, this discussion provides valuable perspectives for MSPs aiming to enhance their service offerings and navigate the complexities of regulatory requirements.

Some of the key themes, this podcast touches on:

1. Evolution of Compliance:

Compliance has historically been seen as bureaucratic and procedural. However, the role of MSPs in compliance is evolving, particularly in sectors like banking and defense. MSPs are now critical in managing compliance efforts, from cyber insurance to software compliance, creating new revenue streams.

2. Cyber Insurance and Revenue Opportunities:

The pandemic accelerated MSPs' involvement in cyber insurance, with many helping clients with insurance renewal forms and charging for these services. This shift has placed MSPs at the center of the compliance discussion, expanding their roles in corporate risk and governance.

3. Global Compliance Trends:

Compliance requirements are becoming standardized across major developed countries, with regulations like GDPR influencing data privacy practices globally. MSPs are crucial for ensuring that mid-market and SMB clients meet these standards, solidifying their role in global IT management.

4. Compliance as a Service:

The concept of "compliance as a service" is gaining traction, though there are concerns about commoditization. Effective compliance requires a symbiotic relationship between MSPs and their clients, where MSPs are integral to the client's compliance strategy.

5. Vertical Specialization:

Some MSPs may choose to specialize in specific industries, leveraging their expertise in industry-specific regulations. However, there is also a push for MSPs to adopt general cyber frameworks to elevate all clients' cybersecurity standards.

6. Managed Services Immunity:

Weaver introduces the concept of "managed services immunity," where MSPs and their clients achieve a high standard of cyber hygiene and operational behavior. This concept aims to provide benefits for adopting good practices, counterbalancing the regulatory burdens.

7. Compliance and Small MSPs:

Compliance strategies should be accessible to MSPs of all sizes, not just larger ones. Smaller MSPs must balance client compliance with the need to protect themselves contractually and through insurance.

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements. https://www.n-able.com

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