How to Start a Movement with a Book: Simran Kaur from Girls that Invest

PR for Authors: https://leveragewithmedia.com/

Follow our guest, Simran Kaur

Instagram: @girlsthatinvest

Website: https://girlsthatinvest.com/

Podcast: https://girlsthatinvest.com/pages/podcast

Twitter: https://twitter.com/girlthatinvest

TikTok: https://www.tiktok.com/@girlsthatinvest

Buy the Book, “Girls that Invest: Your Guide to Financial Independence through Shares and Stocks” at https://www.amazon.com/Girls-That-Invest-Financial-Independence/dp/111989378X

Podcast audio editing and show notes by http://www.podcastabundance.com/services.

The Power of Women, Wealth, and Wisdom

Together, we trace the path from youthful realizations about the importance of money matters to the burning desire to stand financially independent without a partner’s safety net.

Hear the cultural hurdles and societal epiphanies that catalyzed Simran’s quest for independence, transforming a simple Instagram account into a rallying cry for feminist empowerment.

Unlocking Women's Financial Mastery

[16:37] - The Impact of Publishing a Book - Understanding publishing intricacies, using proactive strategies for promotion, and embracing the journey of authorship and entrepreneurship.

[22:17] - Parenting Woes and Publishing Frustrations - Balancing parental duties, podcast promotion, book publishing challenges, and surreal moments for authors post-publication.

[35:51] - Importance of Effective Communication - Power dynamics and professional courtesy in author interactions and public relations.

Behind the Scenes of Entrepreneurship

Key Takeaways of this episode include:

Just because you make a lot of money doesn’t mean you’re financially independent.
The gender pay gap is real and financial literacy is crucial to women’s equality.
Share your knowledge to empower others and celebrate your progress.

Follow Lauren for more:

Instagram: @lauren_cobello

PR for Authors: https://leveragewithmedia.com/

Follow our guest, Simran Kaur

Instagram: @girlsthatinvest

Website: https://girlsthatinvest.com/

Podcast: https://girlsthatinvest.com/pages/podcast

Twitter: https://twitter.com/girlthatinvest

TikTok: https://www.tiktok.com/@girlsthatinvest

Buy the Book, “Girls that Invest: Your Guide to Financial Independence through Shares and Stocks” at https://www.amazon.com/Girls-That-Invest-Financial-Independence/dp/111989378X

Podcast audio editing and show notes by http://www.podcastabundance.com/services.

Previous Episode

Becoming the Celebrity CEO: Personal Branding Secrets with Ramon Ray

Ever wonder how some entrepreneurs turn into local legends or industry rockstars? Say hello to Ramon Ray, author of The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and Strong Personal Brand. Ramon reveals how he spun his own narrative into not just another success story, but a masterclass in personal branding.

He's chatted with President Obama, stood shoulder to shoulder with big names like Gary Vaynerchuk, and now he's here to share the playbook for elevating your brand to celebrity status, no matter your niche.

Ramon unpacks the secrets to becoming a household name within your own industry, emphasizing that the potential for recognition isn't just reserved for global superstars.

The Insider's Guide to Becoming a Household Name in Business

Ramon takes us through the trenches of PR battles and the triumph of securing top-tier publishers, all while maintaining a media presence that keeps the spotlight on him. It's not just about the glitz of the launch; Ramon emphasizes the groundwork of community-building and the art of storytelling that makes a lasting impression, ensuring that his message—and yours—doesn't just echo in the halls but resonates with a growing tribe of followers.

We explore the nine core pillars essential to personal branding success, including the savvy use of webinars, social media, and the creation of a supportive community well ahead of any book release.

Rise to Fame Strategies for Entrepreneurs with Expert Insights

[17:38] - Strategies for Becoming a Celebrity CEO - Building a personal brand and becoming a 'celebrity CEO' through niche creation, community building, and strategic content repurposing.

[30:17] - Importance of Book Marketing and Publicity - How key life events, media appearances, personal storytelling, and niche platforms solidify one's reputation and authority in their field.

[34:52] - Interviewing President Barack Obama - Ramon’s experience of securing an interview with President Obama, leveraging high-profile experiences for personal branding, humanization of celebrities, and addressing nerves associated with interviewing.

[42:43] - Author Branding and Book Launch Strategies – Delving into authors' motivations, book launches, speaking engagements, financial backing, and brand building for subsequent books.

Building a Brand That Makes You a Star with Ramon Ray

Ramon reflects on the gravity of interviewing a president and how such milestones are more than just feathers in your cap—they're rocket fuel for your brand. He dissects the anatomy of a book launch, emphasizing the need for financial savvy and the real talk on what it takes to hit the lists that matter.

Key Takeaways of this episode include:

Anyone has the potential to propel their brand to becoming a name people know and trust.
Solid strategies for marketing, PR, and storytelling are critical to the success of your brand.
Establish and nurture a supportive community to ensure your message thrives.

Follow Lauren for more:

Instagram: @lauren_cobello

PR for Authors: https://leveragewithmedia.com/

Follow guest , Ramon Ray:

Instagram: @ramonraysmarthustle

Website: https://www.ramonray.com/

LinkedIn: www.linkedin.com/in/ramonraysmallbiz

Buy the Book, “The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and Strong Personal Brand” at

Next Episode

How to Find Calm in the Chaos with Stacy Igel from Boy Meets Girl Clothing

Dreaming what it would be like to participate in New York Fashion Week? Or perhaps imagining the luxurious life of a most recognized impact fashion brand owner? Maybe you’ve had a life-long dream of becoming a HarperCollins author?

Well, Stacy Igel of Boy Meets Girl clothing and author of “Embracing the Calm in the Chaos” has rocked the socks off all of those things!

Entrepreneurial Grit Meets Literary Wit

In this episode you hear about her journey from impact fashion mogul to author, what the writing and publishing process was like with HarperCollins, and her experiences in some of her most frenzied and serene moments.

Stacy and I dissect the strategy behind her unique book debut at Bloomingdale's, and the subsequent whirlwind of events and supportive friends and vendors that helped her become a best seller.

Turning Fashion Expertise into Literary Success

[19:05] Seven-Year Journey to Writing Business Book

Entrepreneur's journey to writing business memoir with ghostwriter and agent, including personal stories and interviews, securing deal with HarperCollins Leadership. Personal connections and creative strategies enhance book launches.

[33:03] Book Launch Strategy and Promotion

A fashion designer's transition to author, strategic book launch at Bloomingdale's, turnout and ongoing promotion, upcoming event in Chicago.

[42:00] Book Launch Strategies and Branding

Entrepreneurship, personal branding, speaking engagements, community support, book promotion, collaboration, and strategy for success.

Key Takeaways:

Rally and rely on your community to reach your goals
Build a platform first to launch big
Trust the advice from your editors and publishers

Follow Lauren for more:

Instagram: @lauren_cobello