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Beyond the Cover - How to Find Calm in the Chaos with Stacy Igel from Boy Meets Girl Clothing

How to Find Calm in the Chaos with Stacy Igel from Boy Meets Girl Clothing

Explicit content warning

03/19/24 • 49 min

Beyond the Cover

Dreaming what it would be like to participate in New York Fashion Week? Or perhaps imagining the luxurious life of a most recognized impact fashion brand owner? Maybe you’ve had a life-long dream of becoming a HarperCollins author?

Well, Stacy Igel of Boy Meets Girl clothing and author of “Embracing the Calm in the Chaos” has rocked the socks off all of those things!

Entrepreneurial Grit Meets Literary Wit

In this episode you hear about her journey from impact fashion mogul to author, what the writing and publishing process was like with HarperCollins, and her experiences in some of her most frenzied and serene moments.

Stacy and I dissect the strategy behind her unique book debut at Bloomingdale's, and the subsequent whirlwind of events and supportive friends and vendors that helped her become a best seller.

Turning Fashion Expertise into Literary Success

[19:05] Seven-Year Journey to Writing Business Book

Entrepreneur's journey to writing business memoir with ghostwriter and agent, including personal stories and interviews, securing deal with HarperCollins Leadership. Personal connections and creative strategies enhance book launches.

[33:03] Book Launch Strategy and Promotion

A fashion designer's transition to author, strategic book launch at Bloomingdale's, turnout and ongoing promotion, upcoming event in Chicago.

[42:00] Book Launch Strategies and Branding

Entrepreneurship, personal branding, speaking engagements, community support, book promotion, collaboration, and strategy for success.

Key Takeaways:

  • Rally and rely on your community to reach your goals
  • Build a platform first to launch big
  • Trust the advice from your editors and publishers

Follow Lauren for more:

Instagram: @lauren_cobello

Website: www.laurencobello.com

LinkedIn: www.linkedin.com/in/laurencobello

YouTube: www.youtube.com/@LaurenCobello

PR for Authors: https://leveragewithmedia.com/

Follow our guest, Stacy Igel:

Instagram: @stacyigel

LinkedIn: https://www.linkedin.com/in/stacyigel/

Website: www.stacyigel.com

Shop: https://www.boymeetsgirlusa.com/collections/shop-all

Podcast audio and show notes by Podcast Abundance. Find out more at www.podcastabundance.com/services

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Dreaming what it would be like to participate in New York Fashion Week? Or perhaps imagining the luxurious life of a most recognized impact fashion brand owner? Maybe you’ve had a life-long dream of becoming a HarperCollins author?

Well, Stacy Igel of Boy Meets Girl clothing and author of “Embracing the Calm in the Chaos” has rocked the socks off all of those things!

Entrepreneurial Grit Meets Literary Wit

In this episode you hear about her journey from impact fashion mogul to author, what the writing and publishing process was like with HarperCollins, and her experiences in some of her most frenzied and serene moments.

Stacy and I dissect the strategy behind her unique book debut at Bloomingdale's, and the subsequent whirlwind of events and supportive friends and vendors that helped her become a best seller.

Turning Fashion Expertise into Literary Success

[19:05] Seven-Year Journey to Writing Business Book

Entrepreneur's journey to writing business memoir with ghostwriter and agent, including personal stories and interviews, securing deal with HarperCollins Leadership. Personal connections and creative strategies enhance book launches.

[33:03] Book Launch Strategy and Promotion

A fashion designer's transition to author, strategic book launch at Bloomingdale's, turnout and ongoing promotion, upcoming event in Chicago.

[42:00] Book Launch Strategies and Branding

Entrepreneurship, personal branding, speaking engagements, community support, book promotion, collaboration, and strategy for success.

Key Takeaways:

  • Rally and rely on your community to reach your goals
  • Build a platform first to launch big
  • Trust the advice from your editors and publishers

Follow Lauren for more:

Instagram: @lauren_cobello

Website: www.laurencobello.com

LinkedIn: www.linkedin.com/in/laurencobello

YouTube: www.youtube.com/@LaurenCobello

PR for Authors: https://leveragewithmedia.com/

Follow our guest, Stacy Igel:

Instagram: @stacyigel

LinkedIn: https://www.linkedin.com/in/stacyigel/

Website: www.stacyigel.com

Shop: https://www.boymeetsgirlusa.com/collections/shop-all

Podcast audio and show notes by Podcast Abundance. Find out more at www.podcastabundance.com/services

Previous Episode

undefined - How to Start a Movement with a Book: Simran Kaur from Girls that Invest

How to Start a Movement with a Book: Simran Kaur from Girls that Invest

Simran Kaur, the dynamic force behind Girls that Invest, shares how her personal crusade for gender equality evolved into a transformative global movement. Her unwavering commitment to educating women on financial mastery lays the foundation for a future where finance is as much a women's world as it is a man's.

We don’t just talk shop about investment strategies; we dig into the roots of her mission, exploring the gender pay gap and financial abuse, and how these issues underscore the vital need for financial literacy. Her story, from advocating for fairness in her own home to igniting a worldwide community of female investors, emphasizes her commitment to making finance both accessible and equitable.

The Power of Women, Wealth, and Wisdom

Together, we trace the path from youthful realizations about the importance of money matters to the burning desire to stand financially independent without a partner’s safety net.

Hear the cultural hurdles and societal epiphanies that catalyzed Simran’s quest for independence, transforming a simple Instagram account into a rallying cry for feminist empowerment.

Unlocking Women's Financial Mastery

[02:08] - Financial Independence Empowers Women - Simran's journey to financial independence, addressing cultural expectations, empowering others, social media influence, and importance of financial literacy for women.

[16:37] - The Impact of Publishing a Book - Understanding publishing intricacies, using proactive strategies for promotion, and embracing the journey of authorship and entrepreneurship.

[22:17] - Parenting Woes and Publishing Frustrations - Balancing parental duties, podcast promotion, book publishing challenges, and surreal moments for authors post-publication.

[35:51] - Importance of Effective Communication - Power dynamics and professional courtesy in author interactions and public relations.

Behind the Scenes of Entrepreneurship

We peel back the curtain on the business side of content creation, from securing deals and negotiating contracts to the highs and lows of post-launch life. And because life doesn't pause for anyone—not even for authors—we also explore (with humor) the hurdles of juggling parenting and professional commitments, all while navigating the rollercoaster ride of authorship and entrepreneurship.

Key Takeaways of this episode include:

  • Just because you make a lot of money doesn’t mean you’re financially independent.
  • The gender pay gap is real and financial literacy is crucial to women’s equality.
  • Share your knowledge to empower others and celebrate your progress.

Follow Lauren for more:

Instagram: @lauren_cobello

Website: www.laurencobello.com

LinkedIn: www.linkedin.com/in/laurencobello

YouTube: www.youtube.com/@LaurenCobello

PR for Authors: https://leveragewithmedia.com/

Follow our guest, Simran Kaur

Instagram: @girlsthatinvest

Website: https://girlsthatinvest.com/

Podcast: https://girlsthatinvest.com/pages/podcast

Twitter: https://twitter.com/girlthatinvest

TikTok: https://www.tiktok.com/@girlsthatinvest

Buy the Book, “Girls that Invest: Your Guide to Financial Independence through Shares and Stocks” at https://www.amazon.com/Girls-That-Invest-Financial-Independence/dp/111989378X

Podcast audio editing and show notes by http://www.podcastabundance.com/services.

Next Episode

undefined - The Transformative Question for Success in Life, Love, and Business with Sonia Satra

The Transformative Question for Success in Life, Love, and Business with Sonia Satra

Sonia Satra traded her soap opera scripts for the pen of a thought leader by sharing the transformative question that can redefine our journey to success: Her book, "What If It Were Easy," unravels this concept.

A simple shift in perspective might be all you need to unlock your hidden potential. Our conversation begins with the story of her husband's entrepreneurial ventures and leads us to the inception of 'Moticise', a unique blend of mindset work and exercise.

Humble Logos to Powerful Affirmations

Sonia's insights on the power of embracing imperfection reveal her approach to creating Moticise. It's a testament to the idea that we can grow and adapt through the challenges that entrepreneurship throws our way.

The Journey From Soap Opera Star to Author

[08:44] Embracing Growth Through Imperfection - Starting small, making difficult choices, book writing and marketing, and Moticise coaching method are discussed in this chapter.

[20:46] Overcoming Fear and Building Strength - Physical activity and positive affirmations can enhance mental resilience and confidence to achieve ambitious goals.

[32:40] Navigating the Publishing Process - Embracing past experiences, choosing one's path, and publishing a book are discussed in relation to personal and professional growth.

[44:02] Entrepreneurship and Personal Growth - Positive thinking's transformative power in personal and professional settings, entrepreneurship, and the impact of a 'what if' mindset.

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The strength we build to surmount fear and step into our power becomes palpably clear as we explore Sonia's potent combination of pushups and positive affirmations.

Discussing the reality of navigating the publishing industry, we reveal the diligence and decision-making that creates a book like "What If It Were Easy."

Key Takeaways include:

  • Instead of thinking of your goals as these large, nearly unattainable feats, they may be more achievable than ever with a simple perspective shift.
  • It's going to be imperfect when you start, no matter how much time you spend (procrastinating) trying to make it perfect. All of our businesses and creative works must be allowed to grow and change over time.
  • What can you do to build both physical and mental strength 1% at a time?
  • Your business can't outgrow your personal development.

Follow host, Lauren Cobello:

Instagram: @lauren_cobello

Website: www.laurencobello.com

LinkedIn: www.linkedin.com/in/laurencobello

YouTube: www.youtube.com/@LaurenCobello

PR for Authors: https://leveragewithmedia.com/

Follow guest, Sonia Satra:

Instagram: @soniasatra_moticise

Website: soniasatra.com

YouTube: www.youtube.com/@SoniaSatraMoticise

Buy the Book at https://whatifitwereeasy.com/

Beyond the Cover - How to Find Calm in the Chaos with Stacy Igel from Boy Meets Girl Clothing

Transcript

Welcome to the Beyond the Cover podcast, a podcast that takes you on a journey beyond the pages of your favorite books. I'm your host, Lauren Cabello. Join me for captivating conversations with the brightest authors who are also celebrities, influencers, entrepreneurs and successful business owners shaping our worlds today. We'll go beyond the surface, uncovering the motivations and driving forces behind their compelling narratives. Let's uncover the extraordinary together. I'm so excited to h

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