Beyond the Bottom Line with Bert Miller

Tracy Holland is a founder, investor, Executive Chairman, and entrepreneur who is an authority on beauty and wellness with a global track record of incubating and launching brands. Tracy has dedicated her career to creating new brands and success stories by spotlighting innovation, amplifying authentic and celebrity voices in beauty and personal care, and nurturing promising talent--especially other women entrepreneurs.
After holding executive positions at numerous standout companies, Tracy co-founded the
HATCHBEAUTY brand accelerator in 2009. She has since led highly successful development
strategies and launches for popular brands including: Naturewell by Jewel, Nuance by Salma Hayek, BLISS color, FOUND Active, and Orlando Pita Haircare.
In the process, she built HATCHBEAUTY from a startup to a recognized global leader in beauty and wellness brands. Her awards and honors include 2019 Fashion and Beauty Award for Beauty Service Provider of the Year, EY Entrepreneur of the Year 2017, and election to The Committee of 200, an organization of the most successful women business leaders globally.

From dreams of becoming a rockstar to being voted one of the Top CEOs from Comparatively & Best Places to Work for Women, Ellis Singer McCue, CEO of Territory Foods, joins us for Season 2 Episode 3 of Beyond the Bottom Line with Bert Miller.
Join us as Ellis shares her mission to make the world a better place through healthier food, deep-diving into consumer and brand relationships, and crafting a personal relationship with the brand you lead and work in.
About Ellis Singer McCue
Ellis is a passionate executive and inspiring leader with a strong strategic, product, and growth skillset, a background in finance, supply chain, and technology, and 10+ years of experience developing end-to-end growth strategies that evolve global businesses and drive innovation for CPG, food, high tech, and retail companies. She is dedicated to building best-in-class leadership structures, performance measures, and organizations to drive disruptive growth.
Territory Foods is a venture-backed, innovation-focused, food technology company bringing chef-prepared, healthy meals to intentional eaters across the USA.
Recently, Ellis has been featured as a top 25 Consumer Health Tech Executive (2021 & 2022) for her foundational work in the Food as Medicine space, and top 15 CEOs of start-ups and small/midsize businesses, with Territory being featured as one of the top places for women to work in the US. Before joining Territory Foods, Ellis led successful, forward-looking business strategies for major global companies such as Deloitte, Gap Inc., and ZX Ventures(AbInBev).

In the Season 2 opener of Beyond the Bottom Line with Bert Miller, Ishveen Jolly, CEO and Founder of OpenSponsorship, discusses how she took her love for sports and boosted an analog industry to the digital age by creating a model to accelerate the non-top 5% sponsorship market.
Ishveen walks through lessons she's learned as a leader, OpenSponsorship's "secret sauce" in creating the data-driven and intentional platform, what she's found is the major difference between a successful and unsuccessful company, and the categories that are experiencing the greatest opportunities within this digital sponsorship model.
The Story of Ishveen and OpenSponsorship:
My love for playing sports started as a child from playing catch with my father in our backyard, which led me to captain the Keble College, Netball, and Cricket teams at Oxford University. It also gave me the courage to leave my career in management consultancy in London and move to New Delhi, India to become a sports agent. Working with premier leagues, teams, clubs, and athletes – brokering sponsorship deals gave me an insider perspective on how fragmented and unanalytical the sports sponsorship industry is. Realizing the industry lacked transparency, information, access, tracking, and tech innovation meant there was a huge untapped potential in the annual $60 Billion sports sponsorship market.
Why wasn’t there an Airbnb for sponsorship? Well, now there is, OpenSponsorship.com.
Today OpenSponsorship is the largest and smartest marketplace connecting brands and smart marketers to over 5,700 professional athletes. We are democratizing sponsorship by making it accessible, efficient, and data-driven. Using analytical insights, AI-based matching, and proprietary ROI information tracking we are leveraging technology and data to create meaningful partnerships and revolutionizing the way you search, secure, and track sports sponsorship.
The network effort - with 3,500 deals completed through the platform, covering over 160 sports, in 120 countries – the marketplace only gets smarter. We plan on applying the analytics and learning beyond athletes to teams, leagues, events, and other entertainment verticals.
Bringing sponsorship into the digital age!
About Beyond the Bottom Line:
In the Beyond the Bottom Line podcast series, Bert E. Miller connects with leaders across categories to discuss their proudest achievements, greatest challenges, and where they focus their energy each day. Tune in for countless valuable lessons that can be applied to today’s World of Work.

Find out what it takes to win high-stakes negotiations and uncover tactics to help you get more of what you want in business and your career.
In hostage situations, successful negotiations often mean the difference between life and death. Similarly, in business and in our careers, thoughtful discussions can make or break favorable outcomes. When the stakes are high or emotions boil over, it can be difficult to know what to say, or how to bring others together with you down a shared path.
Chris Voss knows how to diffuse high-pressure situations, and come out ahead. After growing up in the Midwest, Chris became a Kansas City police officer and went on to join the FBI as a lead crisis negotiator. His best-selling book, Never Split The Difference: Negotiating As If Your Life Depended On It, is largely considered the industry handbook for successful business negotiations. Today, as Founder and CEO of The Black Swan Group Ltd., Chris helps others to master the art of negotiation.
Chris joins Bert to discuss what makes someone a great negotiator, and how human beings are all driven by the same decision-making systems. Discover the one tactic that anyone can leverage to gain an advantage, and how to rally others to your side. Chris talks about what goes into getting a little better each day, and how leaders can inspire their teams and others to realize mutual gains.

The team at CareerBuilder is looking back to look forward. As one of the world's leading job portals, CareerBuilder has access to data from across the global economy that they use to identify major trends in the World of Work. In this episode, President Sasha Yablonosky shares the three trends most likely to shape the year ahead.
Sasha begins by focusing on upskilling. She explains that the long-time buzzword will take on new meaning in 2021 as nearly 10.9M unemployed Americans reassess their futures in a workforce drastically impacted by the COVID-19 pandemic.
Next, she discusses strategies CareerBuilder has implemented to build a truly diverse team and break down traditional hiring biases, and describes the double-edged sword of remote work where increased global opportunities and connectivity must be considered in conjunction with the long-term implications of employee isolation.
Tune in to Beyond the Bottom Line's official launch episode to hear what two industry leaders expect from the future World of Work (think flex > remote), the new prioritization of employee skills (EQ > IQ), and the onus of the employer through a period of immense change.