3D A Non-Negotiable Need

04/15/24 • 19 min

In this compelling episode of Beyond Dimensions, Adam Sutcliffe, CPO of Amutri, engages with Alexandra Powell, an innovative architect, co-founder of Powell Property Group and MD of Powell DC. Alexandra shares her revolutionary approach to architectural design, emphasising the indispensable role of 3D visualisation in supercharging client buy-in when creating dream homes. From prioritising interior functionality leading to beautiful form, to leveraging 3D to help win planning permission, Alexandra's insights offer a glimpse into the future of architecture and design. This conversation is a must-watch for anyone interested in how technology and creative thinking are transforming the clients are engaged and the projects are designed and delivered.

https://www.amutri.com/

https://www.amutri.com/

Previous Episode

Making Space for Increased Empathy

The discussion centres around Austin-Smith:Lord's role and approach in the architecture, engineering, and construction (AEC) sector, emphasising their multidisciplinary, design-led practice and the use of 3D visualisation. Graham Ross (CEO) highlights the fact that 3D visualisation is potentially the key to more empathetic design. By enabling stakeholders, of all types, to be engaged early you unlock the opportunity for co-design. In doing so you inevitably introduce more empathy as the act forces one to listen to, and consider, the wants, needs and desires of all stakeholder audiences. The conversation also touches on the potential of data science and digital tools to inform design decisions, aiming for environmentally responsible and community-focused outcomes. Looking to the future, Graham’s vision involves leveraging 3D visualisation and other technologies to enhance design processes and outcomes, emphasising empathy, creativity, and a collaborative approach to architecture.

https://www.amutri.com/

Next Episode

Empowering Communities

Join Adam Sutcliffe (CPO @ Amutri) as he delves into a transformative conversation with Fang Xu, an associate at Foster + Partners. Discover the groundbreaking intersection of architecture, community engagement, and technology as Fang shares the captivating story of Watertown's revitalisation through participatory design. This episode of Beyond Dimensions uncovers how digital tools and 3D visualisation can empower communities, bridge professional gaps, and inspire innovative urban development. A must-watch for anyone passionate about the future of design, community involvement, and the power of technology in shaping spaces with stakeholder co-design.

https://www.amutri.com/

Beyond Dimensions - 3D A Non-Negotiable Need

Transcript

Hello everyone, welcome to another episode of Beyond Dimensions. My name's Adam Sutcliffe, I am the CPO of Immutry. Today I am lucky enough to be speaking to Alexandra Powell, who is not only an architect, but co-founder of Powell Property Group and the managing director of Powell DC, as well as being a part-time lecturer at Staffordshire University.

So, hi Alexandra, thank you very much for your time today. Hi, Adam. It's an absolute pleasure. I'm really excited for this conversation. S