Momo Estrella, Head of Digital Design at IKEA China.

Takeaways:

💡 Through technology you can create little tools to enhance a creative expression.

💡 I am not educated to educate other people.

💡 When you are a retailer you grow either by acquiring new customers or by making existing customers more profitable. And those two things are becoming harder to do for home furniture.

💡 Everything that surrounds us has the opportunity to be better.

💡 Here you are able to launch things that may not be hyper polished. But you can launch them in a spirit of learning.

Momo Estrella is an advocate for human-centered design, change agency, and neurodiversity inclusion.

🚗 In China Between Meetings is a series of on-the-go interviews in which we discuss innovation, technology, and entrepreneurship at the speed of China. Our guests are industry leaders, entrepreneurs, and corporate innovators. We catch them between meetings. In a car ride across town, they share inspiring stores, personal experiences, industry insights, and practical advice on how to scale your way to success in China and beyond.

This podcast is brought to you by the team of weHustle, a Shanghai-based platform for innovation and growth, dedicated to supporting local and international teams as they navigate China’s dynamic business landscape. In partnership with Startups Gear which connects startups to growth opportunities in just one click.

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