Strategies for Serving a Changing Community with Laura Worzella of OneAZ Credit Union
Behind the Vault07/10/24 • 20 min
In this episode, Laura Worzella, Chief Operating Officer of OneAZ Credit Union, discusses building a strategy for long-term success based on market and demographic trends. From slow-moving generational shifts in population to the rapid changes new industries can bring to a region, staying ahead of your community's evolving needs can be difficult. Laura shares OneAZ's insights and approach to doing just that with the changing face of America's Southwest.
Highlight from our discussion:
The unique demographic shifts in Arizona
The growing industrial and SMB
How all of these factors influence expansion and technology investment
Implementing Agile as a business philosophy
Internal organization to reduce friction
OneAZ's website: https://www.oneazcu.com/
Their community partnership examples: https://www.oneazcu.com/about/news/2023/oneaz-credit-union-partners-with-novle-community-activators-to-better-serve-latino-community/
Their SMB partnership with State Forty Eight Clothing: https://www.youtube.com/watch?v=yEj_w7zcQ4c
Laura's profile on LinkedIn: https://www.linkedin.com/in/laura-worzella-65288ab/
07/10/24 • 20 min
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