Behind the Design

Today we’re going to talk about all things copywriting with strategist Kayla Dean, from your website to your social media. She started her business, the Literary Co. in 2018 and since then has been turning brand stories into transformational copy that supports businesses for years to come. We talk about how to write your about page and be more unique with your copy, and the biggest mistakes she sees entrepreneurs making. You'll also learn how important copy is when working with a designer.

There is no reason you shouldn't be obsessed with your clients. In fact, a lot of my clients have turned into close confidantes and business besties. In today's episode, I'm going to help you work better with your ideal client and avoid working with difficult clients, plus I'll share the horror stories I've experienced and how to break up with clients who aren't the right fit. This episode is action-packed!

Kari is the Founder + CEO of Feathered Arrow, a creative company specializing in wedding planning and design, lifestyle photography, and prints for your home. She is also the host of The Local Table, a podcast for entrepreneurs. In this episode, we're talking about entrepreneurship, finding your ideal client, the joy of missing out, and how to have compassion for yourself.

Want to know the trick to establishing a solid brand photoshoot that ends with amazing photos? It starts with planning, and I have the process down to a T after working with dozens of brand photographers. In this episode, I'm sharing why you need brand photos and the exact tangible steps you need to take to plan your next or first photoshoot.

Your website should hands down be your #1 salesperson. People buy into programs, products, and coaches every single day. If your clients aren't knocking down your door and you're falling short on your income goals, this episode is for you. I'm sharing how to create a high-converting sales page on your website and how to structure it in a way that your offers actually sell.

"I welcome all things that life has to offer with ease and flow." This mantra has completely opened up my mindset after experiencing so many intense highs and lows, which I'll get into in today's episode. To start, we had to move out of our apartment unexpectedly, we lost an offer on a house, and my computer crashed. But shortly after embracing that mantra and getting in the right frame of mind, so many amazing things began happening. I got engaged and we found our dream home! In this episode, I'm going to share how to balance life and business in a professional, effective, and graceful way when you run into big life changes, and how I've been staying grounded through it all!