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Behind the Design

Behind the Design

Olivia Austin

No fluff or vague lectures that make you zone out. Just real talk on building the business and life of your dreams... Because you deserve both. Unfiltered entrepreneurship insights—in your ears for free every other week. Are you tired of reading and hearing the same old aspirational BS? Too much business content online is the curated result of years of painstaking work and unsexy struggle. Those poolside laptop photos and launch-earning reveals hide what really goes on behind the scenes, which is where the true lessons lie.
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Top 10 Behind the Design Episodes

Goodpods has curated a list of the 10 best Behind the Design episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Behind the Design for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Behind the Design episode by adding your comments to the episode page.

Behind the Design - 36. Copywriting That Converts with Kayla Dean
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08/19/20 • 65 min

Today we’re going to talk about all things copywriting with strategist Kayla Dean, from your website to your social media. She started her business, the Literary Co. in 2018 and since then has been turning brand stories into transformational copy that supports businesses for years to come. We talk about how to write your about page and be more unique with your copy, and the biggest mistakes she sees entrepreneurs making. You'll also learn how important copy is when working with a designer.

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Kari is the Founder + CEO of Feathered Arrow, a creative company specializing in wedding planning and design, lifestyle photography, and prints for your home. She is also the host of The Local Table, a podcast for entrepreneurs. In this episode, we're talking about entrepreneurship, finding your ideal client, the joy of missing out, and how to have compassion for yourself.

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Behind the Design - 16. Why It's Time to Invest in Branding
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03/18/20 • 37 min

You've probably heard a million times that branding is absolutely essential to drive forward the success of your business. But you might be wondering, "Why?" In this episode, I'll be answering questions like: How do you know when it's time to invest in branding? How will having quality branding actually make me money? I'll also dig into limiting beliefs around branding and how it holds you back from achieving your business goals, and the psychological breakdown of what having a strong brand does for your business.

This episode starts with mindset breakthroughs and ends with journal prompts to help you understand why now - not tomorrow, not a year from now - is the time to invest in branding.

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Caitlin Durning is the owner of a social media management and consulting company, Meraki Media, giving you the tools and confidence you need to succeed online. In this episode, I pick Caitlin's brain about all things Instagram - the dreaded algorithm, content that engages your ideal client, hashtags 101, what to focus on (and what not to focus on), and how to manage your mental health online.

Caitlin is truly in the business of making your presence on Instagram more authentic. I took a full page of notes during this episode. It is so packed with knowledge and is a great episode for any entrepreneur to tune into. I hope you enjoy!

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Gabrielle Laura is a online business coach and podcast host who specializes in helping aspiring entrepreneurs build the confidence and business game plan they need to break free from their 9-5’s. After getting laid off in the middle of a pandemic after working miserably in corporate America for 5 years, she had no choice but to make her online business work. She now has a deep passion for helping people add more control and freedom to their lives. You're going to love this insightful, inspiring, and fun conversation with Gabby!

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Behind the Design - 44. An Inside Look at My Client Process: Part 2
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11/18/20 • 11 min

Refining my client process is the reason I was able to scale to a multiple six-figure online business. In part one, I talked about onboarding, brand direction, and logo design. Today, we're talking about collateral (including a brand guide!), web design, and offboarding. Be sure to take notes and massive action, as you're going to learn a lot in part two.

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Okay you guys, it has been a MINUTE, I'm back... I'm ready... I'm excited to be sitting here today kicking off season 2 of Behind the Design. Grab a coffee, light a candle, because it's time to catch up and we have a lot to cover. In today's episode I'm sharing why I took a few months hiatus and how prioritizing your health helps your business immensely, what to expect in Season 2 of BTD (hint: it's gonna be great), how I took 3 weeks off for my wedding and honeymoon and little bit about how that wen and so much more. Basically, we're catching up like old friends would because I've missed ya!

LINKS:

https://www.instagram.com/byoliviaaustin/

https://instagram.com/current.designstudio

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In today's episode on Behind the Design Podcast I'm doing a different variation of reflections on 2022 and setting goals for the new year, by sharing challenges I had this year and how they negatively affected my business. While this might seem negative, we can learn a lot by evaluating poor decisions because it allows us to reflect how we overcame those challenges and how we can change things going forward.

I'm getting super vulnerable and sharing 3 bad business decisions I made in 2022 and lessons I learned from them, while also diving into what I'm doing differently in 2023. While these bad business decisions can see detrimental, I learned so much from them and it was from these lessons that I've completely shaped how I'm approaching business in 2023.

GOALS BY DESIGN FREE MINI-COURSE: https://currentdesignstudio.mykajabi.com/offers/SjdqDFT7

Come say hi! @byoliviaaustin on instagram

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Behind the Design - INCOME REPORT: FEBRUARY 2023
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03/01/23 • 11 min

Income report for February 2023 - If you're not measuring what you're doing each month, it makes it difficult to make insightful decisions in the business, know what to change or know what to focus on the next month. Each month I go over my business revenue for Design and Coaching, expenses in the business, KPI's and some wins/loses in hopes to help you in your business.

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"I welcome all things that life has to offer with ease and flow." This mantra has completely opened up my mindset after experiencing so many intense highs and lows, which I'll get into in today's episode. To start, we had to move out of our apartment unexpectedly, we lost an offer on a house, and my computer crashed. But shortly after embracing that mantra and getting in the right frame of mind, so many amazing things began happening. I got engaged and we found our dream home! In this episode, I'm going to share how to balance life and business in a professional, effective, and graceful way when you run into big life changes, and how I've been staying grounded through it all!

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FAQ

How many episodes does Behind the Design have?

Behind the Design currently has 143 episodes available.

What topics does Behind the Design cover?

The podcast is about Entrepreneurship, Podcasts and Business.

What is the most popular episode on Behind the Design?

The episode title '36. Copywriting That Converts with Kayla Dean' is the most popular.

What is the average episode length on Behind the Design?

The average episode length on Behind the Design is 34 minutes.

How often are episodes of Behind the Design released?

Episodes of Behind the Design are typically released every 7 days.

When was the first episode of Behind the Design?

The first episode of Behind the Design was released on Dec 8, 2019.

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