I is for Ideation

In this episode we explore ideation - a key element of design thinking - and how it fits into the innovation space.
If you think that ideation is just a brainstorming session, then you need to listen to this episode, because you couldn't be more wrong. This episode could just provide you with the framework you need to discover your next big product/service!
We chat creativity as an adult, how to get over 'blank page syndrome', what to do if you're a recovering perfectionism, and why you should be embracing your weirdness in order to get the best from your business.
With insights from her design engineering past, Tracy shares her struggles with ideation, whilst Lucy explains how a good facilitator will 'warm you up' to be open and willing to express your ideas...before helping you choose your MVP, MVE and wild card to take further.
Implementation is key though, so if you often fail at realising your ideas, then we've included a few tips to help you with that too.
(Affiliate) Book & Resource links for this episode are:
Thinkertoys: A Handbook of Creative Thinking Techniques - https://amzn.to/3Mc4ZMO
Design Thinking Toolbox - https://amzn.to/3ZSpAdf

Design Thinking for Business Growth - https://amzn.to/3J6QF5d

DT methodology book - https://amzn.to/3Fd0vRM

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Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests.
Season 2 - Engage with the opportunity to design think your way through your own project, whilst earning a qualification and CPD points at the same time.
Lucy - https://www.linkedin.com/in/lucypattersonflourish/
Tracy - https://www.linkedin.com/in/tracychristinasharp/

Website - https://abeginnersguidetodesignthinking.net/
If you have any questions, or would like to work with us, please email: [email protected]