Beervana Audioblog: Pelican at 25; A Brewer's Brewery

02/12/21 • 11 min

In May, Pelican Brewery turns 25. For the whole of its life, it has reflected the vision of its longtime brewer, Darron Welch. Yet unlike so many legacy breweries, Pelican is growing and thriving. There’s an important lesson here.

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Show 133: Branding Expert and Mascot Artist Jordan Wilson (pt 2)

Today we continue our exploration of graphic design and branding with Jordan Wilson. In today's show, Jordan uses examples of his own work with Old Town, 54-40, and Foreland to illustrate how brands are built or recast, and what they should accomplish.

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Beervana Audioblog: How Will We Understand The Craft Era?

So many forces are now scrambling the beer industry—including Covid, which may change it forever—that the very meaning of “craft beer” is up for grabs. It may help to consider the era through different lenses to take its full measure.