060 - Let's talk Hard Cider

Points of discussion:

1. Our wonderful travel experience headed out to CiderCon.

2. Hard Cider segment overview

3. There are several multi-regional cideries that would land in the top 50 breweries by production volume

4. All eyes on Angry Orchard (and Boston Beer's quizzical lack of investment in the brand)

5. Defining Hard Cider

6. Should your brewery launch a Hard Cider?

7. Brand Architecture & Fourth Category beverages we're seeing in cider

8. How far away from apples can you get and still claim to be a cider?

9. Parallels between beer and hard cider

10. NA cider's are an interesting positioning challenge

11. Exploring cider's halo effect (an inherent naturalness that comes from being tied to agriculture)

12. Gluten free as a secondary benefit

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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