
Say NO with Consideration, Courage, and Conviction
10/06/20 • 16 min
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Episode 249 - Lessons Learned with Jeff Burningham
When you’re first starting a business, it’s not only about the idea you have or the plan you’ve made to make your company successful. Most importantly, it’s about the people you begin your journey with and the individuals that you decide to accept in your inner professional circle – because business is a team sport, and you can only win if you learn how to select your players.
Today’s episode is full of nuggets from our guest, Jeff Burningham. His vast experience not only in the entrepreneurial world but also in the political arena comes with lots of lessons learned along the way - and he was kind enough to share some of them with us. We discussed how to choose the right partner for your business and what to focus on when interviewing a potential employee, how the best leaders show up for their people, as well as Jeff insights on running for governor and the reasons he decided to start a podcast after he’s spoken with thousands of people in his campaign.
Jeff Burningham has built and sold multiple businesses and he’s invested in several others through Peak Capital Partners, a company he founded to helps organizations get their feet off the ground. More recently, he ran for governor in the state of Utah. He is one of the people that just have an incredible amount of background experience and a wealth of ideas that would definitely benefit you and so many other people.
Listen to Episode 249 of Becoming Your Best, to learn from Jeff’s journey through life and business and choose at least one lesson learned by him that you can apply today to become your best on the path you’ve taken.
Some questions I ask:
- Jeff, can you give us a little background on who you are? (02:30)
- What are some of the most important things that you’ve seen, that will help make a business, an entrepreneur, or a team successful? (05:58)
- What are you looking for in the people you hire? (12:08)
- What were some of your lessons learned from the experience of running for governor? (17:26)
- What are one or two of the most impactful lessons learned in your personal life? (24:22)
In this episode, you will learn:
- The number one job entrepreneurs, founders, or CEOs have. (06:18)
- What it means to be an urgent leader and why it’s important for early-stage businesses. (07:35)
- The reason why Jeff doesn’t like to invest in solo founders. (09:11)
- The attributes of an ideal partnership. (10:20)
- Jeff’s favorite question when he’s interviewing people for a job. (14:04)
- What Jeff’s podcast is all about. (19:37)
- Why politics offer ‘fake leadership’. (22:32)
- The importance of having compassion over comparison. (27:59)
Connect with Jeff:
Becoming Your Best Resources:
- Becoming Your Best Website
- Becoming Your Best University Website
- Becoming Your Best Library
- Email: [email protected]
- Book: Becoming Your Best: The 12 Principles of Highly Successful Leaders
- Book: Conquer Anxiety: How to Overcome Anxiety and Optimize Your Performance
- Facebook Group – Conquer Anxiety
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

Episode 251 - The Culture Spark: 5 Steps to Ignite and Sustain Team Growth
If you’ve listened to our podcast long enough, you know that we often talk about people, culture, and strategy. The reason we put so much emphasis on these three words is because they are crucial to a company’s success.
The culture you create right from the get-go in an organization is the fuel that helps all the other things run smoothly. According to our guest today, it’s the DNA of any organization, and treating it with the utmost importance and creating a strategy for it just like you would do in your financial department, can surely take you far.
In today’s episode, our guest is Jason Richmond – the CEO and founder of Ideal Outcomes Inc., and the author of the book, “Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth”. He is a business executive with more than 25 years of experience, and an in-demand keynote speaker who has worked closely with Fortune 500 leadership teams all around the country.
We dive deep into what it means an organizational culture, what you should focus on in terms of corporate culture, what are some myths around this topic, and what are the 5 steps toward sustained organizational growth. Listen to Episode 251 of Becoming Your Best, to learn the fundamentals that help your team become their best and thrive.
Questions I ask:
- What’s your story? How did you get to where you are today? (04:55)
- How do you define organizational culture? (07:54)
- Why having the right kind of corporate culture is so important? (09:35)
- What are some common myths about corporate culture and the impact they have on business? (12:14)
- What impact did COVID-19 have on culture? (20:16)
- Any final tips you’d like to leave our listeners with? (24:31)
In this episode, you will learn:
- The one thing that’s consistent in every high-performance culture. (03:28)
- One turning point in Jason’s career. (05:52)
- The six fundamentals that are defining an organizational culture. (08:15)
- The role ‘culture influencers’ have in a company. (11:05)
- The first step to creating a strong organizational culture. (14:33)
- How to diagnose your company’s culture. (16:50)
- How to measure your culture. (18:49)
Connect with Jason:
- Facebook Page
- Ideal Outcomes Inc. website
- Email: [email protected]
- Book: Jason Richmond – Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth
Becoming Your Best Resources:
- Becoming Your Best Website
- Becoming Your Best University Website
- Becoming Your Best Library
- Email: [email protected]
- Book: Becoming Your Best: The 12 Principles of Highly Successful Leaders
- Book: Conquer Anxiety: How to Overcome Anxiety and Optimize Your Performance
- Facebook Group – Conquer Anxiety
Hosted on Acast. See acast.com/privacy for more information.
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