
Eric Otis Simmons Discusses Library Acquisition
06/26/23 • 63 min
If you want to sell books profitably, I highly encourage you to check out AMMO. There’s no program like it anywhere else. Click learn more to see if AMMO is a fit for you.
Eric Simmons is the CEO of ESE, Inc., a website development firm specializing in creating sites for small businesses, high school/college athletes, authors, poets, and others who seek to project their “Personal Brand” on the Internet.
A former college athlete, he enjoys sports and public speaking. He self-publishes under his full name, Eric Otis Simmons, and his written works are branded under the name ESETOMES (pronounced ESE-TOMES).
Eric has written and self-published five books that have appeared on Amazon’s “Best Sellers” list 212 times since January 2019. Two of his books were #1 “Hot New Releases” on Amazon.
His book Getting Your Book Into Libraries evolved from his well-received article, “How To Get Your Book Into Libraries,” which for two years was the top Google search result, out of over 2 billion, on the subject of “getting your book into libraries.” Over 200 Libraries, one as recent as last week, have purchased 258 copies of Simmons’ self-published books.
Connect with him on Facebook and Twitter.
Here his interview with Joanna Penn here.
And explore his resources for library contacts here.
Regarding Library Pricing
Eric and I discuss the library pricing strategy during this episode. Following our conversation, I ran out to investigate. I found that Ingram Spark encouraged authors to use 200% cost for library pricing as a starting point and in some cases up to 400% for library pricing.
You’ll find a pricing strategy that works for you. At this time, I’m going forward with the 2X pricing guide from Ingram Spark, but Eric has sold his books into over 200 branches and his advise was to offer distinct discounts to entice purchases. I’ll keep you posted on my outcomes in the coming weeks.
TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
If you want to sell books profitably, I highly encourage you to check out AMMO. There’s no program like it anywhere else. Click learn more to see if AMMO is a fit for you.
Eric Simmons is the CEO of ESE, Inc., a website development firm specializing in creating sites for small businesses, high school/college athletes, authors, poets, and others who seek to project their “Personal Brand” on the Internet.
A former college athlete, he enjoys sports and public speaking. He self-publishes under his full name, Eric Otis Simmons, and his written works are branded under the name ESETOMES (pronounced ESE-TOMES).
Eric has written and self-published five books that have appeared on Amazon’s “Best Sellers” list 212 times since January 2019. Two of his books were #1 “Hot New Releases” on Amazon.
His book Getting Your Book Into Libraries evolved from his well-received article, “How To Get Your Book Into Libraries,” which for two years was the top Google search result, out of over 2 billion, on the subject of “getting your book into libraries.” Over 200 Libraries, one as recent as last week, have purchased 258 copies of Simmons’ self-published books.
Connect with him on Facebook and Twitter.
Here his interview with Joanna Penn here.
And explore his resources for library contacts here.
Regarding Library Pricing
Eric and I discuss the library pricing strategy during this episode. Following our conversation, I ran out to investigate. I found that Ingram Spark encouraged authors to use 200% cost for library pricing as a starting point and in some cases up to 400% for library pricing.
You’ll find a pricing strategy that works for you. At this time, I’m going forward with the 2X pricing guide from Ingram Spark, but Eric has sold his books into over 200 branches and his advise was to offer distinct discounts to entice purchases. I’ll keep you posted on my outcomes in the coming weeks.
TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
Previous Episode

Piloting A Profitable Book Funnel
If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.
My guest this week is Matt, “M.G.” Herron. Grab copies of M.G. Herron’s books here. Visit his website here.
Along the journey, Matt discusses a great article about author finances. Here’s the link to that one by John Scalzi.
As always, here’s the link to my audiobooks. You can get my audiobooks 2 for just $15.00. It’s the best price I offer anywhere.
TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
Next Episode

The Pack - Building A Loyal Audience With Jonathan and Jynafer Yanez
“To get results like you’ve never had, you have to do things you’ve never done.”
- Jynafer Yanez (I think she was quoting someone else, but when aren’t we?)
If you want to sell books profitably, I highly encourage you to check out Author Marketing Mastery through Optimization (AMMO). There’s no program like it anywhere else. Click learn more to see if AMMO is a fit for you.
After you hear the amazing story behind the rise of Jonathan and Jynafer Yanez, you may find you want to be part of The Pack. Join here.
You can check out their new Kickstarter here, and grab any of Jonathan’s books here.
The gems came hot and fast here, so I highly recommend listening twice.
If you’ve ever found yourself saying you wish your books were on the big screen, have you ever thought about funding a project yourself? That’s exactly what Jonathan and Jynafer Yanez did themselves. You can watch the results here. It’s called Infinity System.
A few of the resources we mentioned if you want to look into them include Grant Cardone, Ed Mylett, Rachel Hollis. I love all of these people and the message they deliver.
AMMO has been a huge part of Jonathan and Jynafer’s success, as it has of mine. If you want to see what’s up, click learn more, to see if AMMO is a fit for you.
And, hey, I want to encourage you to buy my book in any format. Get ebooks here, audiobooks here, and paperbacks here.
TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
If you like this episode you’ll love
Episode Comments
Featured in these lists
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/becoming-a-household-name-211783/eric-otis-simmons-discusses-library-acquisition-31054018"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to eric otis simmons discusses library acquisition on goodpods" style="width: 225px" /> </a>
Copy