Email Marketing for Writers with Keith Monaghan

Become a Writer Today

07/15/21 • 30 min

In this episode, we focus on email marketing, and my guest is email marketing expert Keith Monaghan.

He knows his stuff as he previously worked as a market researcher and email marketer for companies like Nike, Specialized Bicycles, Trek, and NBC Television.

He's the author of the new book, Easy Email Marketing: 10 Simple Steps for Creating and Sending Marketing E-Mail Your Customers Will Love.

I asked Keith to walk through all the steps needed to create a successful campaign. From setting up an email list through to what to send. He also explains what to look out for and how to engage with readers more frequently.

In this episode, we discuss:

People are using email more than ever
The steps to creating a successful email campaign
Keith's recommended email tools
How to get the tone of your emails right
How to write a good subject line
Do a final check before sending your email

Resources:

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If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!

07/15/21 • 30 min

Become a Writer Today - Email Marketing for Writers with Keith Monaghan

Transcript

Keith: So the subject line is a promise of what’s inside. It’s like the headline to an article, the title of a book. The subject line is gonna tell the reader what’s inside and why they should open the e-mail. So, in that case, I recommend a very simple subject line. Choose clear over clever.

Introduction: Welcome to the Become a Writer Today podcast with Bryan Collins. Here, you’ll find practical advice and interviews for all kinds of writer

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