Email Marketing for Writers with Keith Monaghan

07/15/21 • 30 min

In this episode, we focus on email marketing, and my guest is email marketing expert Keith Monaghan.

He knows his stuff as he previously worked as a market researcher and email marketer for companies like Nike, Specialized Bicycles, Trek, and NBC Television.

He's the author of the new book, Easy Email Marketing: 10 Simple Steps for Creating and Sending Marketing E-Mail Your Customers Will Love.

I asked Keith to walk through all the steps needed to create a successful campaign. From setting up an email list through to what to send. He also explains what to look out for and how to engage with readers more frequently.

In this episode, we discuss:

People are using email more than ever
The steps to creating a successful email campaign
Keith's recommended email tools
How to get the tone of your emails right
How to write a good subject line
Do a final check before sending your email

Resources:

Support the show

If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!

In this episode, we focus on email marketing, and my guest is email marketing expert Keith Monaghan.

He knows his stuff as he previously worked as a market researcher and email marketer for companies like Nike, Specialized Bicycles, Trek, and NBC Television.

He's the author of the new book, Easy Email Marketing: 10 Simple Steps for Creating and Sending Marketing E-Mail Your Customers Will Love.

In this episode, we discuss:

People are using email more than ever
The steps to creating a successful email campaign
Keith's recommended email tools
How to get the tone of your emails right
How to write a good subject line
Do a final check before sending your email

Resources:

Support the show

If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!

Previous Episode

What Is Creative Planning and How Do You Do It? With Orna Ross

Was your first book a bit of a passion project? If you're going to commit to writing in the long term and want to earn a living wage from it, you need a plan.
That's one of the topics I address in this week's interview with Orna Ross. She is the Alliance of Independent Authors director, and she also coaches students on creative planning.
I wanted to know more about her creative planning process and how writers can benefit from it. I started our conversation by asking her to describe her background and how she first broke into self-publishing.
If you have questions, suggestions, or feedback for the show, please tweet me at @bryanjcollins.
I'd love to hear about your writing projects and what writing podcasts you're listening to at the moment.

In this episode, we discuss:

Are there more opportunities to self publish today
How creative planning works
Tips for what you should and shouldn't be doing
How to decided what to work on next
Taking time out for creative play
Can business be fun and creative?
Shifting from a hobby to a business

Resources:

Support the show

If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!

Next Episode

Bring More Vulnerability into Your Writing with Dai Manuel

In this episode, I catch up with TEDx speaker and author Dai Manuel.
Dai brings to his work his personal story of the challenges he overcame to become a wellness coach and run a multimillion-dollar business.
Dai explains how, when he started to bring more vulnerability into his writing, everything changed for him. His coaching clients increased, and he secured more public speaking gigs, including TEDx.
I was interested in finding out from Dai what it was like to give a TEDx talk, and I was fascinated to discover the amount of work and editing that goes into it.
Dai reveals how he worked with a team of editors and public speaking coaches who helped him perfect his talk and how much he learned from the whole process.
In this episode we discuss:

Dai explains what the five F's are
Identifying what to work on when you have a busy life
Overcoming the fear of being judged
Educating and inspiring others through story
Behind the scenes of a Tedx talk

Resources:

Support the show

If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!

Become a Writer Today - Email Marketing for Writers with Keith Monaghan

Transcript

Keith: So the subject line is a promise of what’s inside. It’s like the headline to an article, the title of a book. The subject line is gonna tell the reader what’s inside and why they should open the e-mail. So, in that case, I recommend a very simple subject line. Choose clear over clever.

Introduction: Welcome to the Become a Writer Today podcast with Bryan Collins. Here, you’ll find practical advice and interviews for all kinds of writer