2020 was a year of total transformation for consumers. We have seen that the pandemic has fundamentally changed how people interact with beauty brands. What trends are here to stay, and how should brands adjust to the "post-pandemic" consumer? Presentation by Google, Sam Mintz.
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Fireside chat with Lindsay McCormick, Founder of Bite Toothpaste Bits, facilitated by Jeannie Jarnot, Founder of Beauty Heroes.

Fireside Chat with Begoña Sanjuán and Isabel Ramos. LESS IS BEAUTY

At Ayuna - Less is Beauty, our mantra speaks to exactly what Blue Beauty represents: creating non-toxic innovations that are safe for our bodies and our planet with less impact on the Earth than traditional alternatives in all areas from ingredient sourcing to our formulas and packaging.
Ayuna have implemented a positive environmental impact in a number of ways but our most advanced opportunity is the procurement of our purest and most potent ingredients - Phyto-Peptides and Plasmas Rich in Botanical Cell Factors obtained from plant stem cell cultures through a high-tech patented process that is both sustainable and ecological:
Lab cultures do not consume natural biomass
Provides a high-performance process
Savings of over 99% in water consumption compared to traditional cultures
Savings of over 99% in arable land use over traditional cultivation methods
Allows for reproduction of endangered species without affecting their ecological niches
Ayuna use clean and safe technology to ensure all ingredients in our formulas are obtained in a way that does not produce polluting waste or use organic solvents or chemical reactants, leaving no traces of impurities that pose a risk to the safety of the product. Their formulas ensure our ingredients are procured without the use of pesticides or herbicides. Their packaging also represents a commitment to our environmental impact: Their jars are created to be as lightweight as possible, reducing our carbon footprint for each and every order shipment. The material for our jars themselves is Urea Resin, a raw material that uses no halogens or organic solvents, making them fully recyclable. The carbon footprint for the creation of this aminoplastic is also much smaller than conventional plastics, translating into minimal environmental impact and less energy consumption in production. Their boxes are fully recyclable. Their labels are also printed using vegetable ink versus conventional options.
Their most Innovative Packaging in Blue Beauty is represented in our seasonal offering collection, TERRA. The vessel for TERRA is 100% ceramic and an artisanal gem. There are no plastic linings, making the container both recyclable and biodegradable. TERRA, the Spanish word for Earth, was chosen for this specialty collection as the vessel can be crushed and returned to the Earth making it the most sustainable packaging available. This year, TERRA BELLA’s stoneware is a leafy green epitomizing freshness, elegance, delight and, of course, nature.

Tune in for a conversation with Begoña Sanjuán and Isabel Ramos and ask your question about Less if Beauty concept. This webinar will also be available on demand at the Past Events section in the Beauty Influence Network.

With the pandemic ongoing, it has changed human mindsets in a variety of ways that marketers can adapt to. While it was formerly only Gen Z and millennials that were targeted with digital campaigns, now it is entire populations. The upside is, it is easy to target folks who are at home ... the downside is everyone is doing it.

As such, perhaps higher than media buying and bidding strategies is the need for authentic content and creative content marketing to drive your message forward to cut through the clutter. Aside from driving value, forming a relevant and emotional connect will be key to driving success. While it may seem challenging, the opportunity is right to build a community and thrive from it.

This session will inspire businesses of all sizes to capitalize and build on their community, as well as enable them to think creatively to generate content which communicates the message and helps them to grow further.
Sourabh Sharma is creative director and head of digital marketing at FIG or out, a marketing and PR company that works across various verticals including tech, fashion, beauty and lifestyle. He is a seasoned marketer with a background in brand management, creative direction, digital marketing, social media and management consulting, having worked with multinationals and small businesses to deliver high impact growth. He also has a lifestyle portal 3FS Lifestyle, alongside a travel platform and an apparel brand. He has been published in the NY Times, Allure, GCI Magazine, Quirks, Yahoo!, and more, and has been keynote at conferences and a judge at brand competitions. Sharma has undergraduate engineering and business degrees and MBA from the Wharton School, the University of Pennsylvania and the Rotterdam School of Management.

Fireside Chat with Jeannie Jarnott, Founder and CEO of Beauty-Heroes and initiator of the Blue Beauty Awards. Facilitator Kelly Kovack, Founder and CEO of Beauty Matter.
Nominations are open now for LEADERS OF CHANGE and BLUE BEAUTY Awards at www.innocosevents.com
Tune in to hear about the challenges and opportunities that must be navigated for a company that's committed to making a positive impact on its customers and the environment.
Blue Beauty Webinar Series is a weekly live online event, hosted by INNOCOS and facilitated by Jeannie Jarnot, Founder of Beauty Heroes and leader of the Blue Beauty movement. Tune in and hear from the industry’s leading brand founders, entrepreneurs and thought leaders about the future of beauty, and how they are building businesses that leave the planet better, and bluer, than they found it. From zero-waste packaging to regenerative practices, you’ll discover why materials matter, how to make philanthropy the foundation of a profitable business model, and which innovative brands are leading the blue beauty revolution. In each episode, we’ll share what it takes to be considered for our annual Blue Beauty Award, in partnership with Beauty Heroes. Nominate here: https://www.beautyinfluencenetwork.com