Beauty and the Biz

Catherine Maley, MBA

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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Top 10 Beauty and the Biz Episodes

Goodpods has curated a list of the 10 best Beauty and the Biz episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Beauty and the Biz for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Beauty and the Biz episode by adding your comments to the episode page.

Social Proof Marketing + My Facelift (Ep. 59)

Beauty and the Biz

07/23/20 • 33 min

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

When prospective cosmetic patients are uncertain about what to do, they look to other people around them they trust (or want to be like) such as experts, celebrities, friends, etc. Learn how to leverage this behavior just like those surgeons who charge 3-5X more than others...AND have a waiting list!

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

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Fastest Path to Patients and Profits (Ep. 58)

Beauty and the Biz

07/16/20 • 14 min

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Don't let the unexpected and recent U.S. cosmetic patient surge blind you to the fact that we still don't have a clear picture of where we'll be at for the near future. I discuss how smart marketing choices will better position you for whatever transpires.

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

Interview with Dino Elyassnia, MD (Ep. 57)

Beauty and the Biz

07/09/20 • 53 min

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Earning his medical degree from USC and scoring in the top 1% nationwide, Dino Elyassnia, MD is a fellow of the NY Eye and Ear Infirmary, and surgeon at the world-renowned Marten Clinic in San Francisco, CA. Tune in as Dr. Elyassnia shares his story for success with practical tips you can use in your own practice.

www.DinoMD.com

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

Interview with Navy Seal: Dave Kaufman, MD, FACS (Ep. 56)

Beauty and the Biz

07/02/20 • 57 min

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Dave Kaufman, MD, FACS: Cosmetic surgeon. Entrepreneur. Harvard graduate. Navy Seal.

Learn from Dave's unique perspective of running a successful practice, how he went from being an elite member of the US military to becoming a cosmetic surgeon, and learn valuable lessons and advice to apply at your own practice.

Dr. Kaufman's website: https://www.thenaturalresult.com/

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

Interview with Mike Nayak, MD (Ep. 55)

Beauty and the Biz

06/25/20 • 73 min

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Tune in with Mike Nayak, MD of Nayak Plastic Surgery, An AAAHC accredited surgical facility, and of Avani Derm Spa in St. Louis. Hear how this successful practice, which has a 41 person team, has been able to cope and maintain through the uncertainty of the COVID-19 crisis. Get solid advice for your own practice and not just survive, but thrive.

www.NayakpPlasticSurgery.com

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

Interview with Lorne Rosenfield, MD (Ep. 54)

Beauty and the Biz

06/18/20 • 66 min

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Dr. Rosenfield has been in practice for over 31 years, is a board member of AAPS, is a professor at both USCF and Stanford, has written several book chapters, and has been voted by his peers as being amongst the “Best Doctors” and “Top Doctors in America”. Learn how you can succeed with your practice with practical advice and tips.

http://DrRosenfield.com

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

The Unhappy Patient — with Mark Constantian, MD (Ep. 53)

Beauty and the Biz

06/11/20 • 47 min

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Dr. Mark Constantian, author of "Childhood Abuse, Body Shame, and Addictive Plastic Surgery: The face of Trauma", shares with us the factors leading to body dysmorphia and how to recognize this condition in unhappy patients.

He's former president of The Rhinoplasty Society, NESPRS and NESPS, as well as former ASPS board member.

https://www.DrConstantian.com

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

Interview with Bruce Moskowitz, MD & Grigoriy Mashkevich, MD (Ep. 52)

Beauty and the Biz

06/04/20 • 39 min

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Today’s guests are two surgeons who joined forces to start their own practice in the most competitive area of the world – Park Avenue, NYC. Hear what's worked for them, and how they're keeping things together at the epicenter of the US COVID-19 pandemic.

Bruce Moskowitz, MD | Grigoriy Mashkevich, MD https://www.SpecialtyAestheticSurgery.com/

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

Interview with Peterson Pierre, MD on "Beauty and the Biz"

Beauty and the Biz

06/02/20 • 28 min

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Dr. Pierre is a board-certified cosmetic and medical dermatologist in Thousand Oaks, CA.

Known as "The Gentle Injector", he's been interviewed by Good Housekeeping, NBC News, Huff Post, MSN, Yahoo Lifestyle and others.

FREE CONSULTATIONS FOR A LIMITED TIME ($100 Value)!

Website: https://www.PierreSkinCare.com Location: 77 E Rolling Oaks Dr # 207, Westlake Village, CA 91361 Phone: (805) 262-9068 Pinterest: https://www.Pinterest.com/PierreSkinCare/

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

Stop Discounting! — with Catherine Maley, MBA (Ep. 287)

Beauty and the Biz

12/06/24 • 14 min

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Hello, and welcome to "Beauty and the Biz," where we'll discover if you are a one-hit wonder, and if there's a better way. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, "Stop Discounting! — with Catherine Maley, MBA."

Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”

Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”

Obviously, if you're relying on discounts to attract patients, you're not alone—but there’s a better way.

Indeed, in this week's "Beauty and the Biz" podcast, I share why discounting is a short-term strategy that hurts your bottom line. Additionally, you'll discover how you can create a loyal patient base that returns, refers, and raves about your practice without the need for discounts.

Specifically, here’s what you’ll discover:

First, why discounting attracts the wrong patients and devalues your services.
Furthermore, the hidden costs of discounting that drain your resources and profits.
Additionally, proven strategies to boost retention, maximize patient lifetime value, and grow your revenue.

Finally, I’ll introduce the KiSS Loyalty Rewards Club, a proven tool to reward and retain patients while increasing your profits.

In conclusion, stop chasing price shoppers. Start building loyalty, boosting your revenue, and creating a sustainable practice you can be proud of.

P.S. Indeed, patient retention is the key to building a sustainable, profitable practice. Additionally, by focusing on loyalty, you can stop chasing price-shoppers and start building relationships with patients who truly value your expertise.

Certainly visit KiSSLoyaltyClub.com today to see how easy it is to reward your patients, grow your revenue, and create a thriving practice in 2025.

Lastly, don’t miss our special End-of-Year Promo Rate!

Practice Growth Resources:

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "B...

Show more best episodes

Beauty and the Biz

Catherine Maley, MBA

Top 10 Beauty and the Biz Episodes

Social Proof Marketing + My Facelift (Ep. 59)

Fastest Path to Patients and Profits (Ep. 58)

Interview with Dino Elyassnia, MD (Ep. 57)

Interview with Navy Seal: Dave Kaufman, MD, FACS (Ep. 56)

Interview with Mike Nayak, MD (Ep. 55)

Interview with Lorne Rosenfield, MD (Ep. 54)

The Unhappy Patient — with Mark Constantian, MD (Ep. 53)

Interview with Bruce Moskowitz, MD & Grigoriy Mashkevich, MD (Ep. 52)

Interview with Peterson Pierre, MD on "Beauty and the Biz"

Stop Discounting! — with Catherine Maley, MBA (Ep. 287)

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