The Anti-Pitch Copywriting Framework that Bypasses Customer Resistance Forever
BE the Sought-After Entrepreneur Podcast11/12/24 • 51 min
In this episode, we dive into a game-changing framework for creating potent messaging that moves hearts and minds. Kathryn Thompson shares her Human Consciousness Spiral, a tool that helps you connect with your audience on a profound level by addressing their experiences, beliefs, values, and identity.
BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:
- The fundamental flaw in the traditional marketing approach that focuses on proving expertise, showcasing authority, and demonstrating why you're right (& how it’s impacting your sales).
- The Human Consciousness Spiral framework - a revolutionary approach to crafting messaging that bypasses customer resistance and creates genuine, lasting connections.
- The truth about why people buy: they don't buy what you're selling; they buy what they believe, and to change beliefs, you must first understand them.
- The crucial perspective shift that most entrepreneurs need to make to create marketing messages that resonate and drive action.
If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway—whether it’s created those aha moments or given you food for thought on achieving greater success.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.Free on-demand training >>> https://www.creativelyowned.co/watchnowTo find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.
>>>https://creativelyowned.com/offer-architect
11/12/24 • 51 min
BE the Sought-After Entrepreneur Podcast - The Anti-Pitch Copywriting Framework that Bypasses Customer Resistance Forever
Transcript
INTRO: After generating over a million dollars in sales and selling one of her businesses with a single email, your host, Kathryn Thompson, takes an unconventional approach to marketing and sales. So if you're ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry, without having to spend endless hours marketing your business and chasing clients, you're in the right place. Be The Sought After Entrepreneur Podcast is here to help you ditch the
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