Episode 9: Knowing your Core Values with Cathryn Lavery

03/23/21 • 41 min

On our latest episode of MAG’s Mind, I had the pleasure of chatting with Cathryn Lavery, Founder & CEO of Best Self Co.
BestSelf Co. was founded in 2015 by Cathryn Lavery. In four years, the company has gone from launching a single product on Kickstarter to a global business with 8-figures in revenue.

Along the way, BestSelf Co. won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – the only company to win both awards consecutively. They’ve been featured in the New York Times, Entrepreneur, MTV, Huffington Post, Forbes, Inc., and more. Best Self is solely funded through the investments made by thousands of customers who have used their products to change their lives (myself included - I’m a big fan of their journals and productivity packs).

Through developing the latest productivity tools, journals and notebooks, partnering with thought leaders in the industry, and hosting events and webinars, they’ve helped people around the world discover and accomplish their goals.

But as Cathryn and I discuss in this episode, success isn’t always linear...

Cathryn has weathered both her fair share of successes and challenges and defines what it means to persevere.

Tune in as we discuss both the amazing opportunities and challenges that come with founding and running a successful business.

Cathryn shares a wealth of insights on what it’s like running a company that takes off like a rocket ship where you are holding on for dear life, the importance of finding and understanding your core values, focusing on generating true impact for your customers, and why it might be time to retire the label “female” entrepreneur....
Thanks for tuning in and for more about Best Self and their products, visit www.bestself.co!

But as Cathryn and I discuss in this episode, success isn’t always linear...

Cathryn has weathered both her fair share of successes and challenges and defines what it means to persevere.

Tune in as we discuss both the amazing opportunities and challenges that come with founding and running a successful business.

Previous Episode

Episode 8: Bootstrapping Your Way To Changing the World

"Companies have a responsibility to act as good humans." In this episode, we hear from a company that is, in fact, leading by example.
In our final episode of 2020, we are joined by the Co-Founders of IdeaScale, Rob Hoehn and Jessica Day.
IdeaScale is a global crowdsourcing innovation software company headquartered in Berkeley, CA. Rob and Jessica, in addition to being wonderful humans, have spearheaded many company initiatives on climate change, racial injustice, and political change.
Join us as we discuss the opportunity for companies to lead, but also the challenges faced when taking political, environmental, and social stands.

Next Episode

Episode 10: The Thoughtfulness & Intentionality of a Brand

In our 10th episode, we are joined by Jeff Sheldon, Creator and Founder of Ugmonk.
Ugmonk is an amazing design studio based out of Downingtown, PA that curates and creates amazing products ranging from t-shirts, to desk organizers, to analog productivity systems.
Ugmonk is one of the most thoughtful, intentional, and tasteful brands we have ever seen and so we wanted to know more about the company, Jeff's journey, the successes, failures, and future of Ugmonk. Tune in to hear more about their journey!
For more information about Ugmonk and to check out their products, visit www.ugmonk.com
Thanks!