be Boutique PR with Tracie Jones

In this episode Tracie is joined by Katie Sperry with The Heart Association

Together they give you the facts and advice when it comes to Cardiovascular Disease.

Sherrie McCarter and Tracie discuss the importance of having a consistent morning routine.

Sherri McCarter joins Tracie to talk about residual income, network marketing and women in business.

Sherri also gives her "younger self" some great advice.

You may have invented a great product.  The product may meet an unserved need.   It can be the greatest idea.  It may be a very marketable product.

But none of that matters if you don't know the right people or the process of getting your invention to the next level

Tracie Jones has taken products to the next level.  In this episode, she gives the details on getting a product on TV.

be Boutique PR is a full-service public relations firm based in Dallas, Texas. Plain and simple we cultivate relationships!

With 25 years marketing experience, we have helped businesses create their brand presence and achieve their goals.  Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed.   

THE FIVE

1.  Relatable
2. Educate
3. Dialogue through Direct Message
4. Interact thrrough a Poll
5. Collect Emails - USE THE YES/NO if you are under 10,000 Followers!

Need help with your social media marketing?  Need help getting to 10,000 REAL and AUTHENTIC Followers?  Want to use the YES/NO Poll?  Email us at [email protected] or call 972-369-2921.

 
You can be on Instagram and have 1,000 people, and only have 11 people see you, so we need to get you where you can be seen.

Right, okay. So, before, posting was kind of first, then it was everything else, now Instagram's changed it, and your stories are the most important way to get your content out, and then it goes to posting, and then it goes to live, and then it goes to Instagram TV. So if you're building your business, and you've got a certain amount of time to devote to this, you want to look at it in that order. Stories, posting, live, and then Instagram TV. So that you're using the algorithm now, to the best, and to get the most out of it.

So, everything we're gonna talk about is gonna be about stories, and how to use these five things in your story, to get your content out there. But here's the deal, if you've got, you know, a cosmetic line, every post, if you start posting everything, or everything in your story is about that, you know, and I've already bought your product, then what's gonna make me want to follow you?

Basically, have to entertain, or we have to tell stories, Instagram's kinda like a book, and every day you're opening it up, and you're reading a story about that person, what's going on in their life that day.

And it tells me something I don't already know.

Yeah, yeah, yeah, give me an education, give me-

I learned that from you, by the way.

Yeah, you did.

So, I mean, it's give something that they need, but if you get boring and repetitious, then people unfollow you because they don't want to see you. So everything we're gonna talk about today's gonna be in the story link. If you don't know how to do stories, just click on the email address that's gonna be in the content, and send us an email, we'll send you out some to do's on how to do stories, we've got a little PDF we can send you for that.

But if you already know how to do stories, here's the first thing. You need one post a day, in said stories, that is relatable. So what does that mean? That means that it needs to be no business. So what are you doing that day? What do you want to share that day? Did you go to an event? Or did you ... something when you're exercising at the club, or you know, something like that. You just want something relatable.

Bring people in?

Yeah, bring people in. I mean, people want to buy from people, they don't want to buy from something that's not touchable, that they can't get a relation to.

One of the ... I call it cliché, but things you hear in the chamber of commerce meetings, and all these networking groups I'm going to, is people want to buy from people they know, like and trust.

It's exactly right.

So open the window, is what you're saying.

Right, exactly.

And let people into your life.

Yeah. And you know, if you're not comfortable on video, you don't have to do video in the beginning. Do a picture of something else, or do a picture of yourself, or whatever, but if you're not ... you don't necessarily have to be video, but video works best.

Get comfortable doing video.

Get comfortable doing video.

Get over yourself.

You do. If you're in business right now, and social selling, or being online, is your avenue, you're gonna have to get comfortable with it. I was talking with a new client this morning, and I said, "Okay, how comfortable are we doing videos?" And she said, "I'm not at all." I said, "Well okay, well we're gonna start promoting your business this way, but eventually, you're gonna have to do a video training with me," which I will do with my clients. Teach them how to get comfortable in front of the camera. Teach them how to use their iPhone for video, it's so simple, and it's really easy. Instagram especially, they want short videos, so it's not like you have to go to produce a movie. I mean, it's really easy.

So, but yes, you kind of do have to get over yourself. I mean, how bad do you want your business to succeed, versus how shy are you to be on camera?

Yeah.

So it's relatable. So just spend some time thinking, ...