Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Basic Bananas Radio

Basic Bananas Radio

Basic Bananas

Mareketing and business strategies for small business success. We share the finest of details on the tried and tested marketing strategies to generate more customers. We also interveiw successful business owners about their approach. Enjoy the show!
bookmark
Share icon

All episodes

Best episodes

Top 10 Basic Bananas Radio Episodes

Goodpods has curated a list of the 10 best Basic Bananas Radio episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Basic Bananas Radio for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Basic Bananas Radio episode by adding your comments to the episode page.

The Enduring Power of Podcasts for Business Owners

In today’s fast-paced digital landscape, small business owners must continually adapt their marketing strategies to effectively reach and engage their target audiences. One medium that has stood the test of time are podcasts, proving its enduring viability as a powerful tool for businesses of all sizes. Here’s why podcasting for business owners should be on every entrepreneur’s radar:

Expanding Your Reach

Podcasting offers a unique opportunity to reach a wide and diverse audience. With millions of listeners tuning in regularly, businesses can tap into this engaged audience base, transcending geographical boundaries to connect with potential customers worldwide.

Establishing Authority and Building Trust

Hosting a podcast allows business owners to showcase their expertise and knowledge within their industry. By discussing relevant topics, sharing insights, and interviewing industry experts, businesses can position themselves as trusted authorities. This not only builds credibility but also fosters trust with the audience, making them more inclined to choose your products or services.

Cost-Effective Content Marketing

Creating a podcast can be remarkably cost-effective compared to traditional marketing strategies. With minimal initial investment in basic recording equipment and editing software, coupled with the availability of free or low-cost podcast hosting platforms, businesses of all sizes can leverage this medium without breaking the bank.

Fostering Personal Connections

Podcasts have a unique ability to create a personal connection between the host and the audience. The intimate nature of audio allows listeners to feel as though they are part of a conversation, fostering a sense of connection and loyalty towards the brand.

Enhancing Brand Visibility

Consistent podcast episodes keep your brand top-of-mind for your audience. By regularly providing valuable content, businesses can increase their visibility and maintain a strong presence within their industry, reinforcing brand recognition and encouraging repeat engagement.

Diverse Content Opportunities

Podcasts offer versatility in content creation, allowing businesses to experiment with various formats such as interviews, panel discussions, solo episodes, and Q&A sessions. This diversity keeps content fresh and engaging, catering to different listener preferences.

Driving Traffic and Lead Generation

Podcasts can be a powerful tool for driving traffic to your website and generating leads. By including calls-to-action in your episodes and leveraging show notes and episode descriptions, businesses can effectively convert listeners into potential customers, enhancing their SEO efforts in the process.

Monetisation Potential

Beyond marketing benefits, podcasts can evolve into a revenue stream for your business through sponsorships, advertisements, and listener donations. These monetisation avenues provide additional income streams, offsetting production costs and contributing to the bottom line.

Flexibility and Convenience

Podcasting offers flexibility for both creators and listeners, allowing businesses to create content at their convenience and listeners to consume content on-the-go, increasing the likelihood of regular engagement.

Staying Ahead of Trends

As voice search and smart speakers become more prevalent, podcasts are well-positioned to leverage these advancements. By staying ahead of these trends, businesses can maintain a competitive edge and ensure their content remains relevant in the future.

Google Podcasts Farewell

On June 23, 2024, Google Podcasts will say goodbye, marking the end of an era for one of the popular podcast platforms. However, this doesn’t mean podcasts are not viable anymore. The medium continues to thrive across various other platforms, ensuring that businesses can still harness its power effectively.

In a rapidly evolving digital world, podcasts provide a dynamic platform for business owners to share their stories, expertise, and amplify their brand’s voice. By embracing the enduring power of podcasting, businesses can create meaningful engagement, drive traffic, generate leads, and explore new revenue streams, unlocking new opportunities for growth and success.

Sources:

Basic Bananas Radio - S14 EPISODE 07: The Infinite Sales System
play

05/27/24 • -1 min

The Infinite Sales System by Julia Ewert reveals the keys to converting leads into loyal, revenue-generating customers. Marketing and sales are partners in growth, with marketing attracting leads and building interest, while sales steps in to nurture and convert those leads.

In this episode, we chat with Julia Ewert, sales strategist and professional negotiator, about...

  • her proven sales methodology and how it can revolutionise your sales approach..
  • what business owners generally get wrong when it comes to selling, some of the most important sales principles,
  • and practical sales tips that will make a big difference in your business.

To connect with Julia, please find her on Linkedin.

And her newest book From Pitch to Profit is available here.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 07: The Infinite Sales System first appeared on Basic Bananas.

bookmark
plus icon
share episode
Basic Bananas Radio - S14 EPISODE 06: Confronting Fear and Intuition vs Strategy
play

05/06/24 • 29 min

Join us as we shatter the illusion of perfection and ignite the flames of action with Cesar Aldea. Learn to trust your instincts while weaving them seamlessly with strategic prowess, forging a path that’s uniquely yours.

Tune in to discover:

  • A discussion around the fear of failure.
  • Intuition vs strategy.
  • How our upbringing may impact how we run our businesses.

To connect with Cesar, please find him on Linkedin or check out his website.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!The Basic Bananas Team

The post S14 EPISODE 06: Confronting Fear and Intuition vs Strategy first appeared on Basic Bananas.

bookmark
plus icon
share episode

Prepare to revolutionise your understanding of health with our latest episode, where we delve into the groundbreaking realm of quantum biology with Anthony Hartcher, the founder of me & my wellness . Discover the three essential elements necessary to achieve peak vitality and unlock the secrets to optimal well-being.

Tune in to discover:

  • Quantum biology unpacked.
  • Why food only constitutes one third of our diet.
  • The underlying cause of all dis-ease.
  • How to supercharge your life by making small adjustments.

To connect with Anthony, please find him on Linkedin.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!The Basic Bananas Team

The post S14 EPISODE 05: Quantum Biology – Unconventional Health Hacks Every Business Owner Must Know first appeared on Basic Bananas.

bookmark
plus icon
share episode
Basic Bananas Radio - S14 EPISODE 03: The Steps to Consistent Success
play

03/10/24 • -1 min

In this episode, Christo Hall shares a simple process to move close to success in a systematic way. It’s not about revolutionising an industry. There are simple steps anyone can take to move closer to consistent success every day.

In this episode, you will discover:

  • The simple method to ensure growth activities are prioritised
  • The process the best sales people follow to implement high impact tasks
  • The main things people get wrong when it comes to marketing and how to avoid these mistakes

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!The Basic Bananas Team

The post S14 EPISODE 03: The Steps to Consistent Success first appeared on Basic Bananas.

bookmark
plus icon
share episode

Curious about the secret behind the resonance of your message with your audience? (The art of words)
Tune into this episode for insights on:

  • Crafting your business’ unique vocal imprint.
  • Overlooked aspects of audience research that can make a big difference.
  • Grasping the essence of your brand’s mission.
  • The critical inquiry to pose to yourself during the content creation process.

CJ’s philosophy is to ‘choose your words wisely!’ – a sentiment we wholeheartedly share!

To connect with CJ, please visit her website or listen to her podcast Full of Words.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!The Basic Bananas Team

The post S14 EPISODE 02: The art of words – how to connect with your audiences through aligned communication first appeared on Basic Bananas.

bookmark
plus icon
share episode

Nowadays most businesses have some form of ecommerce on their website. There are key metrics which ecommerce sites need to look at to be more successful and direct decisions.Sometimes just the smallest change can make a huge difference and shift an ecommerce business from struggling to generating a healthy profit. Each week at Basic Bananas we work with and review ecommerce websites to assist our members to generate better returns. This episode shares just some of the things you can implement immediately to generate better results.

In this episode, you will learn the following...

  • The key areas to measure and how to set targets for your ecommerce site to be effective.
  • Why traffic, conversions and delivery should be your priority.
  • How to get better conversion rates from your checkout forms.
  • How to maintain a sustainable ecommerce business.

Happy listening!

To discover more marketing strategies! Join The Marketing Blast-Off Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!The Basic Bananas Team

The post S13 EPISODE 23: Ecommerce – How to create a more successful ecommerce store first appeared on Basic Bananas.

bookmark
plus icon
share episode

Ever wonder what it really takes to wrap up your business journey with a win? In this cozy chat, Shivani Gupta is pulling up a chair to share the honest truths of her own exit story. 🍃 In this episode, Shivani isn’t holding back. She’s giving us a peek into the top three insights that helped her seal the deal on her successful exit:

  • It’s about focus, plain and simple. Shivani reminds us to keep a steady gaze on what matters most in our business. It’s like keeping the ball in play during a tense ping-pong match—don’t drop it before the game is won.
  • Then, she gets real about the numbers. Let’s talk about making the most of our profits and cutting down on costs without cutting corners. It’s not just about squeezing out profits; it’s about smart, sustainable growth.
  • Lastly, Shivani shares a personal reflection about the aftermath of a business sale, and why sticking around for an earn-out might not always be the golden ticket we expect.

To connect with Shivani, please visit her website Ask Shivani or find her on Linkedin. Happy listening! To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/ Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/ Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team

The post S14 EPISODE 04: How to set your business up for a successful exit first appeared on Basic Bananas.

bookmark
plus icon
share episode
Basic Bananas Radio - S14 EPISODE 01: Process and End Goals: Boost Results Fast
play

02/06/24 • 10 min

Understanding the difference between process and end goals or routines can help you accelerate your results exponentially.

End Goals:

  • Definition: End goals refer to the ultimate outcomes or achievements that a person aims to reach. They are the final objectives, the ‘destination’ you aim to arrive at after a certain period.
  • Characteristics:
    • Outcome-Oriented: They focus on the final result, such as winning a race, getting a job, or graduating with honours.
    • Long-Term Perspective: End goals often take longer to achieve and are set in the future.
    • Motivational: They provide a clear target to aim for, which can be motivating.

Process Goals:

  • Definition: Process goals, on the other hand, are about the steps you take to reach your end goals. They focus on the actions and behaviours that you can control and manage on a daily basis.
  • Characteristics:
    • Action-Oriented: These goals are about the ‘journey’, focusing on the behaviours and strategies you adopt.
    • Ongoing: They are often set for shorter periods and can be repetitive or ongoing.
    • Controllable: You have more direct control over process goals, as they are about your actions and efforts.

And that’s a wrap for process and end goals. Make sure to also check out our upcoming masterclasses!

Happy listening!

To discover more marketing strategies! Join The Marketing Blast-Off Workshop to map out your two-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!The Basic Bananas Team

The post S14 EPISODE 01: Process and End Goals: Boost Results Fast first appeared on Basic Bananas.

bookmark
plus icon
share episode

Incentive-based marketing can be a game-changer for many businesses. This strategy isn’t just a sales booster; it’s a relationship builder. Imagine customers buzzing about your brand and coming back for more, all thanks to those sweet incentives. It’s marketing magic in today’s competitive world.

Tune in as Franziska Iseli and John Dwyer discuss this strategy. John is also the founder of The Institute of Wow and Fun Escapes.

In this episode, you’ll discover...

  • How Jerry Seinfeld has helped a business grow exponentially
  • The exact steps to launch an incentive-based marketing campaign
  • An impressive case study using incentive-based marketing.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!The Basic Bananas Team

The post S13 EPISODE 22: How to get the most out of the holiday season using incentive-based marketing first appeared on Basic Bananas.

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Basic Bananas Radio have?

Basic Bananas Radio currently has 18 episodes available.

What topics does Basic Bananas Radio cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Basic Bananas Radio?

The episode title 'S14 EPISODE 07: The Infinite Sales System' is the most popular.

What is the average episode length on Basic Bananas Radio?

The average episode length on Basic Bananas Radio is 24 minutes.

How often are episodes of Basic Bananas Radio released?

Episodes of Basic Bananas Radio are typically released every 18 days, 2 hours.

When was the first episode of Basic Bananas Radio?

The first episode of Basic Bananas Radio was released on Nov 16, 2023.

Show more FAQ

Toggle view more icon

Comments