Richmond Flying Squirrels
03/01/22 • 58 min
The Double-A Richmond Flying Squirrels were one of the original wacky minor league brands, but now in their 13th season, they're one of the game's classic brands. On this episode, Flying Squirrels CEO "Parney" Parnell talks about the origin of the nickname and logo, Creative Services & Production Director Nick Elder talks about his work creating the team's Copa brand, the Ardillas Voladoras, and Marketing & Social Media Manager Samantha McCloskey discusses the responsibility of reflecting the team's persona on social media.
Plus, be sure to stay through the end credits for that surprise scene! On this episode, Christen Miller of Virginia State Parks joins the podcast to talk about what makes actual flying squirrels so great.
The Double-A Richmond Flying Squirrels were one of the original wacky minor league brands, but now in their 13th season, they're one of the game's classic brands. On this episode, Flying Squirrels CEO "Parney" Parnell talks about the origin of the nickname and logo, Creative Services & Production Director Nick Elder talks about his work creating the team's Copa brand, the Ardillas Voladoras, and Marketing & Social Media Manager Samantha McCloskey discusses the responsibility of reflecting the team's persona on social media.
Plus, be sure to stay through the end credits for that surprise scene! On this episode, Christen Miller of Virginia State Parks joins the podcast to talk about what makes actual flying squirrels so great.
Previous Episode
El Paso Chihuahuas
In many ways, the Triple-A El Paso Chihuahuas are the poster team for the era of wacky logos in minor league baseball. Lifelong El Paso resident and Chihuahuas Senior Director of Marketing & Communications Angela Olivas joins the podcast to talk about what the team's identity means to the community, and Brandiose's Jason Klein stops by again to share the thinking behind the development of the brand.
El Paso Chihuahuas
Website | Twitter | Instagram
Next Episode
Dub Sea Fish Sticks
The collegiate summer level Dub Sea Fish Sticks were the darlings of the offseason with their hotly contested online vote to determine a new name. The team's general manager comes on the show to break down the Fish Sticks/Seal Slingers electoral map, to track live polls on whether fish sticks are junk food, and react in real time to rival minor league social media accounts still bitter about how the online vote turned out.
Jason Klein from Brandiose joins the podcast again to talk about the unique idea to have two fully fleshed out brands go head to head in an online vote, and the process of designing a logo that looked just the right amount of fish stick crunchy.
And Ed Rivera from the Dad Hat Chronicles stops by to discuss his process in developing a new dad hat for the Fish Sticks (even though he was team Seal Slingers).
Dub Sea Fish Sticks
Website | Twitter | Instagram
Brandiose
Website | Twitter | Instagram
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