Episode 5: BANKNOTES News (August 18, 2022)

08/18/22 • 2 min

Investment in the metaverse isn’t slowing down!

This week, Metaverse focussed company TerraZero announced a partnership with tech, gaming and AI media and event company VentureBeat. The two companies will build a Metaverse event center and corporate showcase environment in Decentraland.

As companies continue to invest in Metaverse projects, consumers continue to engage. 74% of US adults are joining or considering joining the Metaverse. And, by 2026, 25% of people will spend an hour in the Metaverse per day.

Another week, another round of updates to social media platforms that marketers need to keep an eye on.

A lot’s been happening in social media recently, but not all of it is going to be earth-shattering. Recent trends—like Facebook getting away from long-form video—highlight why social media diversification is key.

BANKNOTES took a deep dive into the latest updates across Instagram, TikTok, YouTube, Twitter and Snapchat.

Believe it or not, Cyber Week is right around the corner.

And though the economy has slowed, there’s still billions in potential revenue up for grabs during the holiday shopping season

Brands can’t underestimate the importance of creator marketing when planning their cyber week campaigns.

In fact, consumers are 71% more likely to buy products after seeing positive reviews on their social networks.

BANKNOTES breaks down how to get the most out of your creator campaigns for Cyber Week over at banknotes.link/cyberweek

Investment in the metaverse isn’t slowing down!

Another week, another round of updates to social media platforms that marketers need to keep an eye on.

BANKNOTES took a deep dive into the latest updates across Instagram, TikTok, YouTube, Twitter and Snapchat.

Believe it or not, Cyber Week is right around the corner.

And though the economy has slowed, there’s still billions in potential revenue up for grabs during the holiday shopping season

Brands can’t underestimate the importance of creator marketing when planning their cyber week campaigns.

In fact, consumers are 71% more likely to buy products after seeing positive reviews on their social networks.

BANKNOTES breaks down how to get the most out of your creator campaigns for Cyber Week over at banknotes.link/cyberweek

Previous Episode

Episode 4: BANKNOTES News (August 12, 2022)

This week on BANKNOTES News:

A new social media account and website is looking to shine a light on the influencer pay gap.

F You Pay Me’s mission is to bring more transparency, accountability, and fairness to the influencer industry, and to make sure influencers get paid what they’re worth.

Learn more over at banknotes.link/fypm

A new brand focused on "empowering dog parents to prepare home-cooked meals for their dogs" has launched online and is trying to upend a busy direct-to-consumer (DTC) pet-food vertical.

According to its website, Dog Child exists to "improve the quality of your dog’s life through easy home cooking and make it as special as it is to make homemade meals for your family.

Payments provider Finix today announced it has raised $30M in new capital, bringing its total funding to $133M.

This latest funding round for Finix comes on the heels of a May announcement that the company, which previously was focussed on helping businesses become their own payment companies, had transitioned to becoming a PayFac (payment facilitator) itself.

Next Episode

Spiritual TikTok: Content creators target digital worship (of all things)

Traditionally, people have sought answers to these big questions from spiritual gurus, religious leaders, palm readers, prophets, books, community groups (sometimes cults), nature, psychedelics, and other physical sources.

But, with the advent of the Internet, the growth of the Creator Economy, and the rise of TikTok as a source of information, spiritual enlightenment is innovating right along with popular technology. ... (READ MORE)