#Ep 89: How To Create Scroll Stopping Content So You Can Sell More Products with Chef Irena Aristigueta

10/02/24 • 17 min

Struggle with getting clients to take a second look? Then this is for you. Unlock the secrets to creating captivating content that not only stops the scroll but also drives sales! Join us as we welcome back the brilliant Chef Irenia, a culinary maestro and American Cake Decorating Magazine columnist. She’s here to share her expert tips on mastering visual marketing to attract high-end clients. Whether you're a seasoned entrepreneur or new to the game, Chef Irenia’s insights on audience alignment, content planning, and creative repurposing will transform the way you present your products. Learn how to batch-create content for consistency and engage your audience with fresh hooks and captions, all while saving precious time.
In this episode, we will cover:

How to create content that attracts high-paying clients
How to create content that isn't time consuming
The key to creating content even when you don't have orders
The top apps and tools used to save time when creating content

Loved Chef Irena? Me too!! Fun fact- She is my accountability partner and is wonderful for kicking me in the ass and keeping me on track of my vision and goals. Everyone needs someone like that, and I would love to share her with you.
Follow Chef Irenea here on Instagram and tag her
FREEBIE GIFT: Need help with branding and props for your content sessions? Click here to get her free guide.
***Ready to dive into her course? ***Grab it here

Two ways I help my students earn $2-10k monthly👇?
1.) Grow your home bakery business inside The Entrepreneur Community by clicking here
2.) Learn to sell digital products inside Digital Product Community by clicking here

How to create content that attracts high-paying clients
How to create content that isn't time consuming
The key to creating content even when you don't have orders
The top apps and tools used to save time when creating content

Previous Episode

#Ep 88: From Viral Home Baker To Digital Product Success With Sarah Does Sourdough

Can a loaf of bread change your life? For Sarah from Sarah's Sourdough(@saradoessourdough), the answer is a resounding yes. Join us as we unravel Sarah's journey from an Australian stay-at-home mom in Oklahoma to a flourishing sourdough entrepreneur.
Discover how Sarah managed to scale her home-based bakery from humble porch pickups to a thriving enterprise, thanks to a pivotal viral moment and a strategic focus on digital products. Sarah’s $20 ebook, "Sourdough for Beginners," became an overnight success, generating over $13,000 and proving the power of trust and relatability in building a loyal customer following.
In this episode, we will discuss:

How Sarah started her cottage bakery
How she transitioned from wholesale to porch pick up's
How she uses content to grow her brand
How she is using her platform to teach others to have sourdough success with digital products and more

Want to connect with Sarah? Follow her here on Instagram (Sara Does Sourdough)
Ready to make sourdough? Check out her guide here and be on the lookout for her new video course.

Next Episode

#Ep 90: From Baking Blogger to Author: 1 on 1 With Sarah Fennel Of Broma Bakery

Ever wondered how a simple hobby can turn into a flourishing career? Discover the incredible journey of Sarah Fennel, the brilliant mind behind Broma Bakery, as she shares her transformation from passionate food blogger to successful cookbook author.
Sarah’s transition from blogger to cookbook author was not without its hurdles. She spent two years meticulously transforming her beloved online content and creating new recipes into a tangible book for her audience. With 100 recipes, including new creations and fan favorites, Sarah put her skills in branding, writing, and photography to work. Her commitment to understanding her audience's needs has been pivotal, guiding her choices in both her blog and book creation. This episode offers a behind-the-scenes look at the process of creating her first book, filled with memorable moments and the excitement of seeing a creative endeavor come to life.
In our conversation, Sarah also reflects on her experiences with course creation and the bittersweet decision to close her successful food photography school. She shares insights into how these experiences shaped her approach to launching her cookbook, "Sweet Tooth," and discusses influential cookbook authors who have inspired her journey. As Sarah embarks on her book tour, she invites listeners to explore her exciting new recipes. This episode is packed with inspiration and creativity, encouraging listeners to pursue their passions and embrace the delightful complexity of the baking industry.
You can pre-order the book and get information on her book tour by clicking here.

Baking For Business Podcast - #Ep 89: How To Create Scroll Stopping Content So You Can Sell More Products with Chef Irena Aristigueta

Transcript

Speaker 100:00:02.504

Hey , sweet friends , my name is Chef Seanburg . I started my baking business with a bottle of DeSorono and one Bundt cake pan . Fast forward to today , from news to magazines , speaking on national stages and more . I can truly say that baking has changed my life . So now , as a bakery business coach , I get to help others have the same success . I've helped hundreds of my stude