Give your audience a taste of membership with free trials | Norma O’Mahony | #19
06/12/23 • 22 min
By offering a free trial, you can invite your audience to try out one of your paid membership levels for free for seven days, before committing. This short, but immersive, experience gives curious fans a real taste of your membership — one that can inspire them to sign up for the long term.
In this episode, Norma O’Mahony, a product manager on Patreon’s Growth team, walks through how free trials work, data illustrating how free trials improve creators’ earnings, and tips for getting started.
Hosted on Acast. See acast.com/privacy for more information.
By offering a free trial, you can invite your audience to try out one of your paid membership levels for free for seven days, before committing. This short, but immersive, experience gives curious fans a real taste of your membership — one that can inspire them to sign up for the long term.
In this episode, Norma O’Mahony, a product manager on Patreon’s Growth team, walks through how free trials work, data illustrating how free trials improve creators’ earnings, and tips for getting started.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
A disc golfer’s guide to exclusive content fans love | Foundation Disc Golf | #18
Through their YouTube channel and podcast, Foundation Disc Golf became leaders in the flying-disc sport and surrounding industry. The company’s membership business blends retail sales of gear and apparel with audio and video content — all designed to encourage their passionate base of disc golf fans of all levels.
Co-founder Hunter Thomas shares how members get to select the topic for an exclusive video that he and his team make each month, plus their approach to hosting live, pop-up events in different cities.
We’re on Twitter @PatreonPodcast https://twitter.com/PatreonPodcast. Transcripts are available at patreon.com/backstage. Join the discussion about the episode in the Patreon Creator Community Discord https://discord.gg/patreon.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
On making it work as a creator and a parent | Lords of Limited | #20
Having pivoted from acting to full-time content creation — across podcasting, streaming, YouTube, writing, and coaching — Ethan Saks, co-host of podcast Lords of Limited, shares how he does it all. Getting paid to do what you’re passionate about sounds great. But how do you achieve that while trying to grow your online community and showing up as a parent?
In this episode we chat with Ethan about how he and co-host Ben Werne, navigate the tremendous changes that come with life as a full-time creator.
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/backstage-with-patreon-322267/give-your-audience-a-taste-of-membership-with-free-trials-norma-omahon-47255075"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to give your audience a taste of membership with free trials | norma o’mahony | #19 on goodpods" style="width: 225px" /> </a>
Copy