Backlight : The Video & Digital Marketing Podcast

In this episode we take a look at online pay-per-click and pay-per-view advertising – so that's search and display advertising on platforms like Google AdWords, YouTube and Facebook video – and how these platforms have revolutionised the online advertising market by turning it on it's head through the power of direct targetted engagement.

We cut through all the jargon with our guest, and chat through the key metrics that are important for you to understand – and we take a look at what the difference is between push and pull advertising....... and why there's no need to be afraid of those little cookies!

Gez McGuire is one of the UK's Leading Internet Marketing Experts, and with his boutique online marketing consultancy business - MCG Digital Media - has spent 12 years specialising in search marketing and online advertising, managing budgets totalling over £20 million.

Gez's company are the only boutique consultancy in the UK to hold the elite Red Partner's Badge - which is a Premier Partnership accreditation awarded by Google themselves.

I caught up with Gez at his office in Moseley, Birmingham to talk all things AdWords, PPC and PPV.....

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: https://www.slinkyproductions.co.uk/backlight/02-video-ppv-ppc-advertising-gez-mcguire

You can visit Gez at: http://www.mcgdigitalmedia.co.uk

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - https://www.slinkyproductions.co.uk

In this episode we talk to a stop-motion animator who gives us an insight into his world... frame.... by.... frame.... including the perils of mixing 2D and stop-motion animation together.

We take a look at why stop-motion is cheaper than you think to produce, and even tips on how to do it yourself. Here's a clue.... you have to be patient!

We also learn what beeswax is used for, and what it was like working with a trippy biscuit boy called Barry.

Drew Roper founded Yamination Studios in Birmingham in the UK five years ago. Working with a variety of mediums - but primarily stop-motion animation - Drew and his studio team have worked on productions for the likes of Cravendale and Coca-Cola - and most recently an animated ident for Roald Dahl’s 'The Twits' Birthday, as well as production work for Walt Disney.

Yamination's new innovative short film 'At-issue' premiered on Sky Arts in 2016, and showcased blending three different animation techniques together in a unique way.

I caught up with Drew at his Birmingham studio....

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: https://www.slinkyproductions.co.uk/backlight/06-stop-motion-animation-drew-roper

You can visit Yamination Studios at: http://yamination.com

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - https://www.slinkyproductions.co.uk

In this episode we talk all things 'royalty free' with Anthony McTiffen, the Managing Director of AKM Music, who offer a great music library with simple, no-hassle, royalty free music licensing.

MORE INFORMATION

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: https://www.slinkyproductions.co.uk/backlight/17-royalty-free-music-licensing-anthony-mctiffen-akm-music/

You can find out more about AKM Music at https://www.akmmusic.co.uk

ABOUT BACKLIGHT

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - https://www.slinkyproductions.co.uk

In this episode we get a great insight into the work of a prolific character voice artist, and discover what actually goes into creating a great character voice.

Our guest also talks about performing an A-list cartoon character live on TV to the world, and how he dealt with it when it all went a bit pear shaped – dealing with it live on-air in character of course.

We also look at the art of the voiceover, and why it's never a good idea to cram too many words into your script.

Marc Silk is one of the most in-demand voice artists in the business. He's worked across numerous mediums, spanning cartoons, feature films, TV Shows, computer games and commercials. Some of his highlights include working with George Lucas voicing a member of the Galactic Senate in Star Wars – Episode One, narrating The Pingu Show, performing 30 characters in the new Danger Mouse, as well as being the voice of Scooby-Doo & Shaggy, Johnny Bravo and Bob the Builder in the United States.

I caught up with Marc at his studio in the West Midlands.

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: https://www.slinkyproductions.co.uk/backlight/01-voiceover-character-voice-artist-marc-silk

You can visit Marc at: http://www.marcsilk.com

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - https://www.slinkyproductions.co.uk

In this episode we take an insightful look at the vital role of the Production Manager, a role in TV and film production that's literally at the heart of everything that goes on.

As well as looking at the logistical and creative aspects of the role, we take a look at the art of negotiation with our guest, and also tips on keeping your cool when just about everything is going wrong!

Hilary Weston Jones is a well-respected name in Production Management in the UK, with over 24 years as a Television Production Manager to her name.

She's worked across a variety of genres; including factual, reality, documentary, children’s and drama – with credits including Countryfile and Trawlermen for the BBC, and Big Brother for Channel 4.

Hilary currently resides as the Production Manager at Parkside MediaHouse, which is the studio facility based within Birmingham City University.

MORE INFORMATION:

For more information on this episode, and to view accompanying images and videos, visit the episode web page at: https://www.slinkyproductions.co.uk/backlight/07-production-management-television-hilary-weston-jones/

ABOUT BACKLIGHT:

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.

Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

* Backlight (noun); Illumination from behind which helps to give depth to an image. *

Backlight is brought to you by Slinky Productions - a video production company based in Birmingham UK - https://www.slinkyproductions.co.uk