Oliver Steffen: The Genuine Mind of G3

02/25/20 • 60 min

From making avalanche probes in his Vancouver kitchen, Genuine Guide Gear founder Oliver Steffen has been at the forefront of a slew of trends in backcountry skiing. Known for clean, inspired design, G3 has been a leader in telemark bindings, probes, shovels, skins and, now, tech bindings. We talk to Steffen about the culture of innovation that keeps G3 hopping.

Previous Episode

Spearhead Reimagined

The iconic traverse between Blackcomb and Whistler, B.C. is a paradox. It’s super crowded near its entry and exit points, yet you still have to winter camp if you want to complete the multiday route. But with huts going in, will it be more popular than ever? Or more controlled? Filmmaker of the new movie Spearhead Seth Gillis shares his opinions.

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Dana Gleason: Pack Man

Dana Gleason retired a millionaire after selling his company, the legendary pack manufacturer Dana Designs, in the late ’90s. But he was adrift and having too much fun skiing powder to feel purpose. His daughter changed that with a simple request: build me a minimalist hip pack. Soon after Mystery Ranch was born, and it’s been going strong for 20 years. And, Dana’s still crazy!