Oliver Steffen: The Genuine Mind of G3

From making avalanche probes in his Vancouver kitchen, Genuine Guide Gear founder Oliver Steffen has been at the forefront of a slew of trends in backcountry skiing. Known for clean, inspired design, G3 has been a leader in telemark bindings, probes, shovels, skins and, now, tech bindings. We talk to Steffen about the culture of innovation that keeps G3 hopping.