Dana Gleason: Pack Man

02/25/20 • 68 min

Dana Gleason retired a millionaire after selling his company, the legendary pack manufacturer Dana Designs, in the late ’90s. But he was adrift and having too much fun skiing powder to feel purpose. His daughter changed that with a simple request: build me a minimalist hip pack. Soon after Mystery Ranch was born, and it’s been going strong for 20 years. And, Dana’s still crazy!

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Oliver Steffen: The Genuine Mind of G3

From making avalanche probes in his Vancouver kitchen, Genuine Guide Gear founder Oliver Steffen has been at the forefront of a slew of trends in backcountry skiing. Known for clean, inspired design, G3 has been a leader in telemark bindings, probes, shovels, skins and, now, tech bindings. We talk to Steffen about the culture of innovation that keeps G3 hopping.

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Annelise Loevlie: Icelantic Dreams

OK, we’re bragging here, but the CEO of Icelantic interned at Backcountry Magazine in 2004. That was just after she earned degrees in Spanish and International Business from UVM and just before she started at a brand-new ski company with her high school friends in Colorado. Through Icelantic’s meteoric rise to near fall, Loevlie found her voice and learned how to make the tough calls.