Back of Napkin: The 2019 Crystal Ball

Back of Napkin: CMO hot topics discussed in less time than lunch.

01/15/19 • 25 min

Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year.

Episode Mentions:

Ginger Conlon
The Drum
Ikea
Coke
This Coke is a Fanta
Fauxvertising
Jeetendr Sedhev
The Kim Kardashian Principle
McDonald's

01/15/19 • 25 min

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