59- Setting the right foundation before driving growth

As a SaaS founder, the pressure to move too fast can be relentless. It can be tempting to cut corners and try and gamble on your scale through quick wins and growth hacks.

More often than not, these initiatives become distractions that end up wasting time, money, and resources only to deliver subpar results.

In this episode of B2B Marketing Snacks, we detail the right foundation for a B2B software company – for both the quick wins and the long term scaling goals. Growth is much more likely to be smooth, consistent, and ROI positive, when you start off right.

It is essential to do some good up front research, audit what's working, what's not, and why, and make some early, tough decisions about prioritization and focus. Then, you can align the right resources and go to market with confidence!

Listen in as we help you with effective strategies for:

• Building a great go to market plan
• Convincing the rest of your leadership team to buy in
• Scaling your company to the next level

B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:

• Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi
  
  
• Brian Graf: CEO of Kalungi
  
  

B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!

The best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.

Resources shared in this episode:

• B2B SaaS Go-to-Market Strategy Essential Resources | Kalungi, Inc.
  
  
• Checklist for New Market Entry Go-to-Market Strategy
  
  
• [eBook] How to create a go-to-market strategy for B2B SaaS companies
  
  
• Template - Marketing ROI Forecast & Estimation
  
  
• T2D3 CMO Masterclass
  
  
• Submit and vote on our podcast topics
  
  

ABOUT B2B SAAS MARKETING SNACKS

Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.

Meet our Marketing Snacks Podcast Hosts:

• Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of Kalungi
  As a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft’s Office platform.
• Brian Graf: CEO of Kalungi
  As CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Bri...