B2B IN 15

Tycho shares all his secrets around Demand Capture in his new podcast episode.
1 How to make cold outreach work, and get you new business
2 How to NOT use Google Ads
3 The newest Google innovations that’ll change how people search
4 How to leverage comparison websites
5 And more!

In this episode, Tycho talks you through the steps he would take to set up the marketing machine for a service business that does 2 million in revenue. He explains the 5 steps he would take, with a budget of €4000 when there is no marketing set up at that moment.

In this B2B in 15 podcast, Tycho makes video content easier than ever. He presents 4 ways of video content creation that require almost no budget and very little time. After this podcast you won't have an excuse not to make video content again.

Demand Gen does not work without good content. And for good content, we need senior staff. To be more specific; we need the Subject Matter Experts (SMEs) of the organization. However, the SMEs are busy and have a hard time staying committed to co-creating content with the marketing team. We see this happening again and again. In this episode, Tycho shares his three main tips for keeping SMEs involved in content creation.

Imagine if all your ideal customers would know who you are. Imagine that you would be the first company that they think of when they think of your category. That is the effect of Niche Fame. In this episode, Tycho tells you how the Niche Famous Framework is different from 'awareness' and 'demand generation'. More importantly, he shows you how you can become Niche Famous yourself.