B2B Craftworks

The origin story of the B2B Writing Institute.
We look at three guiding principals of the institute:
ACCESSIBILITY
MULTI-TRACK WRITING CAREERS
EDUCATION
...And we hear how these principals will play out in the first year of B2BWI.
We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research.
b2bwritinginstitute.com/

Does it seem like Joel Klettke was born with a case study project map in his hand? In this episode of B2B Craftworks, you'll hear how Joel got started with case studies and his advice for aspiring case study writers.

Here's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing.
www.B2BWritingInstitute.com

Eman Zabi talks about writing human

HR writer Liz Sheffield shares how she built a thriving B2B writing business out of her corporate HR experience at Starbucks.
www.lizsheffieldcopywriting.com
www.b2bwritinginstitute.com

Maggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea.
www.maggiefrankhsu.com
www.B2BWritingInstitute.com

Founder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table.
www.b2bwritinginstitute.com

Melissa Suzuno explains why it's so important to stay social, and how to build your network as a B2B writer.
www.melissasuzuno.com
www.b2bwritinginstitute.com

Quick thoughts on building relationships so good that B2B brands and clients send you presents.
www.B2BWritingInstitute.com

Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing.