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B2B Writing Institute
Top 10 B2B Craftworks Episodes
Best episodes ranked by Goodpods Users most listened
B2B Writing Institute: The Origin Story
01/01/20 • 9 min
The origin story of the B2B Writing Institute.
We look at three guiding principals of the institute:
MULTI-TRACK WRITING CAREERS
...And we hear how these principals will play out in the first year of B2BWI.
We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research.
Power in Case Studies with Joel Klettke
07/01/20 • 25 min
Season 2 Trailer: Exploring Power in B2B Writing
06/18/20 • 3 min
How to Humanize a Stuffy B2B Product Email Sequence
05/26/20 • 40 min
Turning Full-Time Experience It Into a Writing Niche
05/11/20 • 42 min
How to Not Be Just Another Generic Writer
04/30/20 • 64 min