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B2B Content Marketing: The Content Callout Podcast

Mark Raffan

The team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.

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Top 10 B2B Content Marketing: The Content Callout Podcast Episodes

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How to Create Google-Optimized Content with Ryo Chiba, Ep #74

B2B Content Marketing: The Content Callout Podcast

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01/18/22 • 18 min

Among startup founders, Ryo Chiba’s story is unique. He wasn’t a prodigy, nor did he develop a world-changing technology in his garage. His first coding class was in college, and he found himself working on technical and creative challenges. Over time, his work grew to become a marketing technology app called TINT. The company grew to 40 full-time employees, millions in annual revenue, and 1000+ customers in 172 countries. Ryo’s expertise is in understanding Google, how traffic translates into website visits, and how to optimize content to attract Google’s attention (and therefore land high in search results). Now he’s working on a new project called TOPIC, which the Content Callout team has been experimenting with within our quest to find the best tools for our content creation efforts. Listen to learn what’s needed to write a great blog, how AI can help with content generation, and content creators’ common mistakes.

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01/18/22 • 18 min

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90 Days To LinkedIn Marketing Success, with Sarah Scudder

B2B Content Marketing: The Content Callout Podcast

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01/11/22 • 35 min

Is LinkedIn a mystery to you? How does an everyday marketer win prospects and actually generate revenue for their company (yes, you heard that right - GENERATE REVENUE)? Our friend Sarah Scudder is back to help us understand how the marketing team of your firm can utilize LinkedIn to do more for the bottom line. Sarah’s current role is Chief Marketing Officer at SourceDay and she practices what she preaches when it comes to LinkedIn. On this episode, you’ll learn why strategic and consistent LinkedIn activity will be a significantly lower customer acquisition cost than paying a sales rep or BDR to drive inbound leads. And you’ll learn how you can use LinkedIn to produce the right content, get it in front of the right people, and be top-of-mind for others when it’s time to buy.

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01/11/22 • 35 min

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The Best and Worst Moments of 2021, Ep #72

B2B Content Marketing: The Content Callout Podcast

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01/04/22 • 33 min

Marketing in 2021 took on a life of its own, with the response to the pandemic being all over the board. As a content development and production team, the Content Callout crew have quickly become marketing connoisseurs of a sort, noticing and learning from both the ridiculous and the incredibly innovative.

Kayla Graham and I (Mark Raffan) thought it would be a good idea to chat about the good, the cringy, and the super successful things we noticed marketers doing in 2021. You’ll hear us talk about strange things that happened, debacles and missed opportunities, encouraging trends we see in B2B marketing and messaging, and we riff a bit on the uses of NFTs, the new Meta platform, and more. We wrap up with each of us sharing our top 3 marketing lessons learned in 2021.

Outline of This Episode
  • A quick summary of this “best and worst” moments episode [0:23]
  • Strange things that happened in the marketing world during 2021[1:15]
  • The Cinnamon Toast Crunch debacle and missed opportunity [8:35]
  • Effective and encouraging trends in sales and marketing alignment [12:51]
  • Challenges coming in 2022: Changes are happening super fast [19:16]
  • NFTs and the metaverse are going to be strong in the future [22:22]
  • Will Meta be any different than Facebook? Will the company fix its issues? [25:31]
  • Each of us shares our top 3 marketing lessons learned [28:09]
Resources & People Mentioned Connect With the Content Callout Team

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01/04/22 • 33 min

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Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70

B2B Content Marketing: The Content Callout Podcast

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12/07/21 • 47 min

Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts The Art of Entrepreneurship podcast and is a mentor to other professionals in the space.

Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn’t have access to the same resources large conglomerates did. So she started freelancing, and it turned into a business.

What did the process look like? What skills did she hire for? Find out what Jackie learned along the way in this episode of Content Callout!

Outline of This Episode
  • [1:00] Learn more about Jackie Hermes + Accelity
  • [6:31] Traditional education versus a hunger to learn
  • [8:34] Jackie’s tips for engaging on LinkedIn
  • [17:51] Tips for creating and building out a course
  • [26:41] The symbiotic relationship between marketing and sales
  • [32:58] Setting guardrails instead of strict processes
  • [38:02] What should the first hire be?
  • [41:49] Jackie’s top tips for marketers
  • [45:26] How to connect with Jackie Hermes
Resources & People Mentioned Connect with Jackie Hermes Connect With the Content Callout Team

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12/07/21 • 47 min

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Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69

B2B Content Marketing: The Content Callout Podcast

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11/30/21 • 28 min

Kate Bradley Chernis is the CEO and Co-Founder of LatelyAI, a content creation machine. Kate’s former life as a DJ gives her a unique perspective on copywriting. She loves lyrics and believes the way things sound trumps the rules. If it delivers results, who cares about the rules? Her Mantra? “It doesn’t matter what you say; it’s how you say it.” Listen to this episode of Content Callout to bask in her genius.

Outline of This Episode
  • [3:07] How Kate approaches copywriting
  • [7:36] Kate’s process for capturing tone of voice
  • [14:20] Can awful conversationalists be great writers?
  • [19:12] The concept of “Vomit—then edit”
  • [22:08] Kate’s workshop
  • [24:24] Focus on finding better verbs
  • [27:32] Connect with Kate online
Resources & People Mentioned Connect with Kate Bradley Chernis Connect With the Content Callout Team

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11/30/21 • 28 min

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The Death of Third-Party Cookies with Ana Raynes, Ep #68

B2B Content Marketing: The Content Callout Podcast

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11/23/21 • 40 min

Cookies are everything. It’s how marketers have tracked data. So with the death of third-party cookies, what do marketing agencies do? If you based a large portion of your marketing on retargeting ads, this will be a significant change for you. In this episode of Content Callout, Ana Raynes—the owner of B2B agency Simplified Impact—shares the data you’ll have to start leveraging to see continued marketing success—without cookies.

Outline of This Episode
  • [1:39] Understanding the death of the cookie
  • [4:07] Sorting personas into cohorts
  • [7:38] How advertising will change
  • [11:45] Navigating the changes in marketing
  • [18:31] The resurgence of traditional marketing
  • [24:11] Consider hiring a full-time copywriter
  • [25:49] The role of AI in advertising
  • [33:48] The role of YouTube in marketing strategy
  • [36:03] Ana’s top three takeaways
  • [39:42] How to connect with Ana Raynes
Resources & People Mentioned Connect with Ana Raynes Connect With the Content Callout Team

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11/23/21 • 40 min

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Christoph Trappe Shares How to Kickstart Your Content Journey, Ep #67

B2B Content Marketing: The Content Callout Podcast

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11/16/21 • 28 min

Christoph Trappe is a brilliant content marketer at the top of his game. He recently published a great book called “Content Performance Culture,” which I love. In this episode of Content Callout, we talk about the power of voice, podcasting, video, and how brands can take advantage of content and make a bigger impact than they are right now.

Outline of This Episode
  • [1:16] The biggest mistakes marketing professionals make with content
  • [4:10] Where to start on your content journey
  • [10:18] Is the podcast market becoming oversaturated?
  • [13:47] What traits make for a good podcast host?
  • [20:38] How AI impacts search results and content
  • [24:15] Define your audience and what makes you unique
  • [26:23] How to connect with Christoph and get his book
Resources & People Mentioned Connect with Christoph Trappe Connect With the Content Callout Team

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11/16/21 • 28 min

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B2B Marketing for a High-Growth SaaS Startup with Emma Cimolini, Ep #66

B2B Content Marketing: The Content Callout Podcast

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11/09/21 • 46 min

Emma Cimolini is the Marketing Director at Routific, a B2B SaaS startup that does route planning for delivery businesses. Emma was in the event industry for a long time before moving to agency work. She ended up at Microsoft for a time but knew a big corporation wasn’t for her. She’s one of the elite few that loves the chaos of startup life. In this episode of Content Callout, she shares some strategies she’s learned around B2B marketing for a SaaS startup.

Outline of This Episode
  • [0:35] Learn more about Emma Cimolini
  • [1:53] Building a marketing strategy from the ground up
  • [5:57] Developing a content strategy for a startup
  • [10:33] Don’t be afraid to fail—and fail fast
  • [12:26] How Routific defines an MQL
  • [14:34] The disconnect between marketing and sales
  • [21:41] Education and information: what’s relevant?
  • [27:57] With ever-changing SEO, quality content matters
  • [31:26] Creating marketing processes and content guidelines
  • [40:40] How to find the perfect content partnership
  • [45:11] How to connect with Emma Cimolini
Resources & People Mentioned Connect with Emma Cimolini Connect With the Content Callout Team

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11/09/21 • 46 min

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The Evolution of Marketing: Past, Present, and Future, Ep #65

B2B Content Marketing: The Content Callout Podcast

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11/02/21 • 54 min

It’s safe to say that marketing is ever-evolving, encompassing new ideas that build on the successful tactics of the past. In this special panel episode of Content Callout, Scott Cunningham, Lindsay Tjepkema, and Sarah Scudder each share a unique perspective on the past, present, and future of marketing. They talk podcasting, email marketing, print and packaging, data, and so much more. If you’re ready to see marketing in a whole new light, don’t miss this episode!

Outline of This Episode
  • [1:40] Learn more about Scott, Lindsay, and Sarah
  • [4:25] A discussion on the state of marketing today
  • [10:21] Authenticity from a print and packaging perspective
  • [16:38] Is data-based marketing the future?
  • [23:23] How to make the podcasting process easier
  • [27:42] How data influences print and packaging
  • [29:37] Battling the rising cost of print supplies
  • [31:10] Building a successful email campaign
  • [38:21] Podcasting—and marketing—is a long game
  • [40:32] What the future of marketing could look like
  • [48:55] Q&A session with Lindsay, Scott, and Sarah
  • [52:55] Some final thoughts from the panel
Connect with Scott Cunningham Connect with Lindsay Tjepkema
  • Lindsay Tjepkema is the CEO and co-founder of Casted
  • Connect on LinkedIn
Connect with Sarah Scudder Connect With the Content Callout Team

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11/02/21 • 54 min

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Successfully Marketing for Your Sales Team with Pam Didner, Ep #75

B2B Content Marketing: The Content Callout Podcast

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01/25/22 • 43 min

Pam notes that sales and marketing think and approach the same objectives very differently from the get-go. Sales and marketing teams have the same business and revenue objectives, but they usually differ in their approach. Salespeople say “accounts, “ whereas marketers say “buyer personas.” Salespeople focus on the bottom of the funnel, and marketing focuses on the top. Salespeople are driven by short-term objectives (i.e., quotas they have to meet), but marketers focus on long-term objectives (such as building brand awareness).

But once you understand the differences, you can find commonalities and ways to work together. Can your teams do a joint initiative? Can marketing help build sales templates? Pam recommends that sales and marketing teams find one or two projects to work on together.

Outline of This Episode
  • [2:26] How to get to know your customer deeply
  • [6:22] The number of “you” should be more than “we”
  • [11:18] Understand your company’s martech stack + processes
  • [16:06] How to determine the tools to invest in
  • [22:45] Proper integration of sales and marketing
  • [25:40] How to improve the quality of your MQLs
  • [30:58] What is account-based marketing?
  • [33:37] Kick off the year developing a marketing plan
  • [36:52] How to successfully write a book
  • [41:15] Get connected with Pam Didner
Resources & People Mentioned Connect with Pam Didner Connect With the Content Callout Team

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01/25/22 • 43 min

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FAQ

How many episodes does B2B Content Marketing: The Content Callout Podcast have?

B2B Content Marketing: The Content Callout Podcast currently has 101 episodes available.

What topics does B2B Content Marketing: The Content Callout Podcast cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on B2B Content Marketing: The Content Callout Podcast?

The episode title 'How to Create Google-Optimized Content with Ryo Chiba, Ep #74' is the most popular.

What is the average episode length on B2B Content Marketing: The Content Callout Podcast?

The average episode length on B2B Content Marketing: The Content Callout Podcast is 33 minutes.

How often are episodes of B2B Content Marketing: The Content Callout Podcast released?

Episodes of B2B Content Marketing: The Content Callout Podcast are typically released every 7 days.

When was the first episode of B2B Content Marketing: The Content Callout Podcast?

The first episode of B2B Content Marketing: The Content Callout Podcast was released on Sep 1, 2020.

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