B2B Content Marketing: The Content Callout Podcast

What does Rishad Tobaccowala mean when he talks about restoring the soul of business? How does that change things from a marketing perspective? COVID-19 has brought about a radical shift in the world—not just in business. So in this episode of Content Callout, Rishad Tobaccaowala talks about what’s changing in the world of marketing and how marketers must change and adapt as the world does.

Rishad Tobaccowala has been in the marketing industry for 40+ years. He ended his formal career as the Chief Growth Officer at Publicist Group. Now, Rishad is an advisor, author, educator, and speaker focused on change, innovation, and re-invention. In this episode, he shares incredible insight from his book, Restoring the Soul of Business: Staying Human in the Age of Data. Don’t miss it!

You will want to hear this episode if you are interested in...

• [1:43] 3 Actionable tactics + strategies
• [3:46] Build a competitive product that could destroy you
• [6:29] How should we change or shape our view?
• [9:18] The future of marketing is voice, AI, and android
• [14:00] How does COVID-19 change the future of marketing?
• [21:02]Creating a human connection between brands and people
• [27:05] How to navigate change—because it sucks
• [28:15] Restoring the Soul of Business

Resources & People Mentioned

• Rishad’s Book: Restoring the Soul of Business

Connect with Rishad Tobaccowala

• Connect on LinkedIn
• Follow on Twitter

Connect With the Content Callout Team

• https://ContentCallout.com

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Online Geniuses is THE largest Slack community for marketers. They have over 38,000 members from 100 countries. It consists of an army of marketers—CMOs, Digital Marketing Directors, Owners of Agencies—from around the world engaging in one centralized slack channel. You have the knowledge base of the world’s marketers at your fingertips. Online communities are the future of networking.

How can your brand leverage slack communities? How can you personally benefit from a Slack community? Michael Cadieux and David Feinman share the immense benefits in this episode of The Content Callout.

Outline of This Episode

• [1:52] Learn more about Online Geniuses and Procurement Foundry
• [4:45] Mike’s rapid-fire tips for marketers
• [9:09] David’s rapid-fire tips for marketers
• [13:23] Community building takes a community
• [15:38] Who is the Online Geniuses Slack community built for?
• [16:20] How to network the right way in online communities
• [18:12] What you can expect from the communities
• [25:40] How to share new technologies with Online Geniuses
• [29:23] Why experience design matters in online communities
• [31:20] The #1 thing marketers should be doing that they don’t
• [35:40] How to learn more about Mike, David, and Online Geniuses

Resources & People Mentioned

• Online Geniuses
• Procurement Foundry
• Loom

Connect with Michael Cadieux

• Connect on LinkedIn

Connect with David Feinman

• Connect on LinkedIn
• Follow on Twitter

Connect with The Content Callout

• https://www.contentcallout.com/

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Pam notes that sales and marketing think and approach the same objectives very differently from the get-go. Sales and marketing teams have the same business and revenue objectives, but they usually differ in their approach. Salespeople say “accounts, “ whereas marketers say “buyer personas.” Salespeople focus on the bottom of the funnel, and marketing focuses on the top. Salespeople are driven by short-term objectives (i.e., quotas they have to meet), but marketers focus on long-term objectives (such as building brand awareness).

But once you understand the differences, you can find commonalities and ways to work together. Can your teams do a joint initiative? Can marketing help build sales templates? Pam recommends that sales and marketing teams find one or two projects to work on together.

Outline of This Episode

• [2:26] How to get to know your customer deeply
• [6:22] The number of “you” should be more than “we”
• [11:18] Understand your company’s martech stack + processes
• [16:06] How to determine the tools to invest in
• [22:45] Proper integration of sales and marketing
• [25:40] How to improve the quality of your MQLs
• [30:58] What is account-based marketing?
• [33:37] Kick off the year developing a marketing plan
• [36:52] How to successfully write a book
• [41:15] Get connected with Pam Didner

Resources & People Mentioned

• Everybody Writes by Ann Handley

Connect with Pam Didner

• Pam’s Website
• Check out Pam’s YouTube channel
• Pam’s podcast: B2B Marketing and More
• Follow Pam on Twitter
• Connect on LinkedIn
• The Modern AI Marketer
• Effective Sales Enablement
• Global Content Marketing

Connect With the Content Callout Team

• https://ContentCallout.com

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts

Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts The Art of Entrepreneurship podcast and is a mentor to other professionals in the space.

Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn’t have access to the same resources large conglomerates did. So she started freelancing, and it turned into a business.

What did the process look like? What skills did she hire for? Find out what Jackie learned along the way in this episode of Content Callout!

Outline of This Episode

• [1:00] Learn more about Jackie Hermes + Accelity
• [6:31] Traditional education versus a hunger to learn
• [8:34] Jackie’s tips for engaging on LinkedIn
• [17:51] Tips for creating and building out a course
• [26:41] The symbiotic relationship between marketing and sales
• [32:58] Setting guardrails instead of strict processes
• [38:02] What should the first hire be?
• [41:49] Jackie’s top tips for marketers
• [45:26] How to connect with Jackie Hermes

Resources & People Mentioned

• Heather Monahan
• Shield: LinkedIn Analytics Tool
• Content Callout episode with Scott Cunningham

Connect with Jackie Hermes

• Accelity Marketing
• Jackie’s personal website
• The Art of Entrepreneurship podcast
• Connect with Jackie on LinkedIn
• Follow Jackie on Twitter

Connect With the Content Callout Team

• https://ContentCallout.com

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts

Will interactive content be the marketing of the future? Interactive content is changing marketing. As more and more content floods communication channels, organizations need to find a way to stand out with their marketing messages. Interactive content is one way to do this, but historically it has been difficult and expensive to create.

Outgrow Is a content platform where users can create interactive content without needing to code. How can interactive content benefit B2B marketers? Creative Director and CIO Saksham Sharda shares how you can embrace the trends and remain agile with your marketing in this episode of The Content Callout!

Outline of This Episode

• [1:07] Learn more about Saksham Sharda
• [3:03] Rapidfire tips for marketers
• [4:48] Don’t treat the market too seriously
• [9:55] How to get good with a no-code tool
• [12:07] What tools are your competitors using?
• [18:20] Will interactive tools be a necessity?
• [20:46] Overcoming choice paralysis
• [29:10] Outgrow’s tools for 2022
• [30:49] How to connect with Saksham

Resources & People Mentioned

• Get a one-month trial of Outgrow! Use coupon code: Outgrow+TCC-1Month
• Product Hunt
• BOOK: Steal Like an Artist
• The Marketer of the Month Podcast

Connect with Saksham Sharda

• Outgrow
• Connect with Saksham on LinkedIn

Connect With the Content Callout Team

• https://ContentCallout.com

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts