B2B Content Marketing: The Content Callout Podcast
Mark Raffan
All episodes
Best episodes
Top 10 B2B Content Marketing: The Content Callout Podcast Episodes
Goodpods has curated a list of the 10 best B2B Content Marketing: The Content Callout Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to B2B Content Marketing: The Content Callout Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite B2B Content Marketing: The Content Callout Podcast episode by adding your comments to the episode page.
Leverage this 3-Step B2B Link-Building Strategy with Farzad Rashidi, Ep #99
B2B Content Marketing: The Content Callout Podcast
07/12/22 • 39 min
Anyone in the SEO and content marketing world knows link building is one of the hardest things to master. The sheer number of links you need to get to rank in the top 10 is overwhelming, especially for small content shops. So what’s the solution? Farzad Rashidi shares a three-step B2B link-building strategy in this episode of The Content Callout. It’s not easy, but if done correctly, it can get astounding results for your business.
Farzad Rashidi is the Lead Innovator at Respona, a company that helps marketers build backlinks to their content. Respona is an all-in-one link-building and content promotion software that allows content marketers to promote their content and build quality backlinks from relevant authoritative publications in their space.
Outline of This Episode- [0:54] Learn more about Farzad Rashidi and Respona
- [2:28] Farzad’s three rapid-fire tips for marketers
- [7:48] How and where to promote your content
- [11:38] Farzad’s 3 step process to get backlinks
- [23:12] Why competition is a good thing
- [27:17] How to calculate how many people to reach out to
- [28:34] Create a template for your outreach as a starting point
- [34:07] Remember the importance of user experience
- [36:31] How to connect with Farzad and learn more about Respona
Subscribe to The Content Callout on
Why Marketing to Existing Customers is Key in B2B with Derek Hovinga, Ep #89
B2B Content Marketing: The Content Callout Podcast
05/03/22 • 29 min
What happens after the ink runs dry on the contract? Businesses stop marketing to existing customers. They stop providing tools to succeed with the product or service they initially bought into. When marketers do this, they’re leaving money on the table.
Derek Hovinga believes that a huge part of growth marketing is increasing retention among current customers. It increases revenue and new customer acquisition. Happy customers are your best advocates. That’s why you can’t forget to market to existing customers. Derek shares why marketing to existing customers is so important in this episode of The Content Callout.
Outline of This Episode- [1:48] Tip #1: Don’t ghost your customers after a sale
- [8:21] Tip #2: Customer marketing is the easiest way to get more customers
- [12:09] Tip #3: There’s nothing better than a referral (except, maybe, pizza...)
- [17:35] What your funnel should look like to market to customers
- [19:38] How to market to customers that you’ve lost
- [24:34] The biggest mistake marketers make that prevents success
- [26:08] How to connect with Derek Hovinga
- Connect with Derek on LinkedIn
- Follow Derek on Instagram
- The Inbound Lab on TikTok
- Tableside Mashed Potatoes
- The Clientside Podcast
Subscribe to The Content Callout on
How to Foster an Inclusive Culture as a Marketing Leader with Joseph Taiano, Ep #85
B2B Content Marketing: The Content Callout Podcast
04/05/22 • 39 min
As a marketing leader, fostering an inclusive culture in your organization is key to successful marketing. It’s not just about including different genders, ethnicities, orientations, etc. but also cultivating diversity of thought and opinion. Joseph Taiano believes that you’ll be able to use those different perspectives to strengthen your marketing message. As the Managing Director and Global Head of Marketing for Consumer and Manufacturing Industries at Accenture, Joseph lends an innovative and creative approach to marketing. And with over 20 years in B2B marketing, he has the experience to back up every word he says in this episode of The Content Callout. Don’t miss it!
Outline of This Episode- [1:35] Learn more about Joseph Taiano
- [2:43] Joseph’s top 3 tips for marketers
- [8:47] Inclusion and diversity in marketing
- [15:07] Ways to become more inclusive
- [16:48] Environmental, Social, and Governance in marketing
- [21:04] Joseph’s favorite resources for continuous learning
- [22:15] How to improve B2B Storytelling
- [27:15] Tips to simplify your message
- [29:19] Social media and thought leadership in the B2B space
- [34:55] Be brave enough to ask the right questions
- [37:04] How to connect with Joseph Taiano
- On Brand with Donny Deutsch
- The 9 to 5 Network podcast
- The Daily Podcast
- MasterClass
- Out Leadership
- Survey: 40% of employees are thinking of quitting their jobs
- Ready or not: why marketing innovation starts with decluttering operations
- Connect with Joseph on LinkedIn
- Joseph.Taiano(at)Accenture.com
Subscribe to The Content Callout on
3 Steps to Achieve Sales and Marketing Alignment with Darryl Praill, Ep #98
B2B Content Marketing: The Content Callout Podcast
07/05/22 • 27 min
Is sales and marketing alignment necessary? Should marketing own the SDR function? Why are most marketers afraid to be corporate evangelists? Darryl Praill—the CMO at Agorapulse, the industry’s leading social media management platform—has some strong opinions about this topic. Specifically, he firmly believes that sales and marketing must align. How do you achieve that? We dive into it all in this episode of The Content Callout.
Outline of This Episode- [1:33] Darryl’s rapid-fire tips for marketers
- [1:50] Sales and marketing alignment is more than a sound bite
- [9:55] Should the SDR function be part of marketing?
- [16:25] The problem is that messaging isn’t consistent
- [18:31] Why are people afraid to be brand evangelists?
- [26:10] The best way to connect with Darryl
- Connect with Darryl on LinkedIn
- Agorapulse
Subscribe to The Content Callout on
MillZ Marketing with Christine King, Ep #7
B2B Content Marketing: The Content Callout Podcast
09/15/20 • 44 min
What in the world is “MillZ marketing?” How is it changing the landscape in the marketing world? “MillZ” is the term that has been coined for the mash-up of millennials and Generation Z. Christine King—the Director of Digital Marketing at Tealbook—shares some insight into the ever-evolving world of marketing. There’s been a distinct shift towards social marketing, heavily influenced by the MillZ generation. What should your marketing strategy look like? How will the world shift moving forward? Listen to this episode of the Content Callout podcast as Amanda, Kayla, and Christine discuss the future of marketing.
Outline of This Episode- [1:11] Christine’s role at Tealbook
- [2:39] Unpacking the un-sexy parts of marketing
- [4:53] Reimagining marketing in a Millennial world
- [9:21] The “Death by Jeff” phenomenon
- [12:10] How brick-and-mortar need to shift
- [17:21] Marketing to the “New” experience
- [21:30] Societal marketing with B2B businesses
- [24:16] The era of monetizing side hustles
- [29:02] Capitalizing the army of one
- [35:32] Christine’s Tealbook team
- [38:52] How to connect with Christina King
- Connect on LinkedIn
- CTK Holdings Group
Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts
How to Restore the Soul of Business
B2B Content Marketing: The Content Callout Podcast
09/01/20 • 31 min
What does Rishad Tobaccowala mean when he talks about restoring the soul of business? How does that change things from a marketing perspective? COVID-19 has brought about a radical shift in the world—not just in business. So in this episode of Content Callout, Rishad Tobaccaowala talks about what’s changing in the world of marketing and how marketers must change and adapt as the world does.
Rishad Tobaccowala has been in the marketing industry for 40+ years. He ended his formal career as the Chief Growth Officer at Publicist Group. Now, Rishad is an advisor, author, educator, and speaker focused on change, innovation, and re-invention. In this episode, he shares incredible insight from his book, Restoring the Soul of Business: Staying Human in the Age of Data. Don’t miss it!
You will want to hear this episode if you are interested in...- [1:43] 3 Actionable tactics + strategies
- [3:46] Build a competitive product that could destroy you
- [6:29] How should we change or shape our view?
- [9:18] The future of marketing is voice, AI, and android
- [14:00] How does COVID-19 change the future of marketing?
- [21:02]Creating a human connection between brands and people
- [27:05] How to navigate change—because it sucks
- [28:15] Restoring the Soul of Business
- Rishad’s Book: Restoring the Soul of Business
Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts
Understanding The Value of a Slack Community with Michael Cadieux and David Feinman, Ep #83
B2B Content Marketing: The Content Callout Podcast
03/22/22 • 38 min
Online Geniuses is THE largest Slack community for marketers. They have over 38,000 members from 100 countries. It consists of an army of marketers—CMOs, Digital Marketing Directors, Owners of Agencies—from around the world engaging in one centralized slack channel. You have the knowledge base of the world’s marketers at your fingertips. Online communities are the future of networking.
How can your brand leverage slack communities? How can you personally benefit from a Slack community? Michael Cadieux and David Feinman share the immense benefits in this episode of The Content Callout.
Outline of This Episode- [1:52] Learn more about Online Geniuses and Procurement Foundry
- [4:45] Mike’s rapid-fire tips for marketers
- [9:09] David’s rapid-fire tips for marketers
- [13:23] Community building takes a community
- [15:38] Who is the Online Geniuses Slack community built for?
- [16:20] How to network the right way in online communities
- [18:12] What you can expect from the communities
- [25:40] How to share new technologies with Online Geniuses
- [29:23] Why experience design matters in online communities
- [31:20] The #1 thing marketers should be doing that they don’t
- [35:40] How to learn more about Mike, David, and Online Geniuses
- Connect on LinkedIn
Subscribe to The Content Callout on
Successfully Marketing for Your Sales Team with Pam Didner, Ep #75
B2B Content Marketing: The Content Callout Podcast
01/25/22 • 43 min
Pam notes that sales and marketing think and approach the same objectives very differently from the get-go. Sales and marketing teams have the same business and revenue objectives, but they usually differ in their approach. Salespeople say “accounts, “ whereas marketers say “buyer personas.” Salespeople focus on the bottom of the funnel, and marketing focuses on the top. Salespeople are driven by short-term objectives (i.e., quotas they have to meet), but marketers focus on long-term objectives (such as building brand awareness).
But once you understand the differences, you can find commonalities and ways to work together. Can your teams do a joint initiative? Can marketing help build sales templates? Pam recommends that sales and marketing teams find one or two projects to work on together.
Outline of This Episode- [2:26] How to get to know your customer deeply
- [6:22] The number of “you” should be more than “we”
- [11:18] Understand your company’s martech stack + processes
- [16:06] How to determine the tools to invest in
- [22:45] Proper integration of sales and marketing
- [25:40] How to improve the quality of your MQLs
- [30:58] What is account-based marketing?
- [33:37] Kick off the year developing a marketing plan
- [36:52] How to successfully write a book
- [41:15] Get connected with Pam Didner
- Everybody Writes by Ann Handley
- Pam’s Website
- Check out Pam’s YouTube channel
- Pam’s podcast: B2B Marketing and More
- Follow Pam on Twitter
- Connect on LinkedIn
- The Modern AI Marketer
- Effective Sales Enablement
- Global Content Marketing
Subscribe to CONTENT CALLOUT on
Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70
B2B Content Marketing: The Content Callout Podcast
12/07/21 • 47 min
Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts The Art of Entrepreneurship podcast and is a mentor to other professionals in the space.
Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn’t have access to the same resources large conglomerates did. So she started freelancing, and it turned into a business.
What did the process look like? What skills did she hire for? Find out what Jackie learned along the way in this episode of Content Callout!
Outline of This Episode- [1:00] Learn more about Jackie Hermes + Accelity
- [6:31] Traditional education versus a hunger to learn
- [8:34] Jackie’s tips for engaging on LinkedIn
- [17:51] Tips for creating and building out a course
- [26:41] The symbiotic relationship between marketing and sales
- [32:58] Setting guardrails instead of strict processes
- [38:02] What should the first hire be?
- [41:49] Jackie’s top tips for marketers
- [45:26] How to connect with Jackie Hermes
- Heather Monahan
- Shield: LinkedIn Analytics Tool
- Content Callout episode with Scott Cunningham
- Accelity Marketing
- Jackie’s personal website
- The Art of Entrepreneurship podcast
- Connect with Jackie on LinkedIn
- Follow Jackie on Twitter
Subscribe to CONTENT CALLOUT on
Interactive Content = Marketing of the Future [Saksham Sharda] Ep #77
B2B Content Marketing: The Content Callout Podcast
02/08/22 • 34 min
Will interactive content be the marketing of the future? Interactive content is changing marketing. As more and more content floods communication channels, organizations need to find a way to stand out with their marketing messages. Interactive content is one way to do this, but historically it has been difficult and expensive to create.
Outgrow Is a content platform where users can create interactive content without needing to code. How can interactive content benefit B2B marketers? Creative Director and CIO Saksham Sharda shares how you can embrace the trends and remain agile with your marketing in this episode of The Content Callout!
Outline of This Episode- [1:07] Learn more about Saksham Sharda
- [3:03] Rapidfire tips for marketers
- [4:48] Don’t treat the market too seriously
- [9:55] How to get good with a no-code tool
- [12:07] What tools are your competitors using?
- [18:20] Will interactive tools be a necessity?
- [20:46] Overcoming choice paralysis
- [29:10] Outgrow’s tools for 2022
- [30:49] How to connect with Saksham
- Get a one-month trial of Outgrow! Use coupon code: Outgrow+TCC-1Month
- Product Hunt
- BOOK: Steal Like an Artist
- The Marketer of the Month Podcast
Subscribe to CONTENT CALLOUT on
Show more best episodes
Show more best episodes
FAQ
How many episodes does B2B Content Marketing: The Content Callout Podcast have?
B2B Content Marketing: The Content Callout Podcast currently has 101 episodes available.
What topics does B2B Content Marketing: The Content Callout Podcast cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on B2B Content Marketing: The Content Callout Podcast?
The episode title 'How to Create Google-Optimized Content with Ryo Chiba, Ep #74' is the most popular.
What is the average episode length on B2B Content Marketing: The Content Callout Podcast?
The average episode length on B2B Content Marketing: The Content Callout Podcast is 33 minutes.
How often are episodes of B2B Content Marketing: The Content Callout Podcast released?
Episodes of B2B Content Marketing: The Content Callout Podcast are typically released every 7 days.
When was the first episode of B2B Content Marketing: The Content Callout Podcast?
The first episode of B2B Content Marketing: The Content Callout Podcast was released on Sep 1, 2020.
Show more FAQ
Show more FAQ