
224: Why You Must Reduce ZMOT to Zero & 3 Strategies to Get There Faster
11/14/23 • 30 min
In this episode, Erin and Nicole discuss three simple shifts that will help you reduce ZMOT to zero and give you the edge you need to come out on top.
If you’d like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie
To connect with Erin and/or Nicole, email: [email protected]
If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!
- Follow b Cause on Twitter (really it's mostly Nicole)
- Follow Erin on LinkedIn or Instagram
- Join the b Cause Podcast Facebook Group
- Take our simple, fun and insightful"What’s your workplace superhero name?”quiz
- Unleash your Authentic Superpower with Erin’s book,"You Do You (ish)"
- Check out our blog for more no-BS career advice
- Work with Us
- Or just buy some fun, authentic, kick-ars merch here
- “Zero Moments of Truth is that time before people make a decision to purchase from you, to hire you, to do business with you, to buy your shit.”
- “You don't need as many hours, as many interactions, or as many location when you use authenticity,”
- “What is the intention?”
- “We can create our presence in the world so that people feel familiar with us.”
DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.
Tweetable Comments
In this episode, Erin and Nicole discuss three simple shifts that will help you reduce ZMOT to zero and give you the edge you need to come out on top.
If you’d like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie
To connect with Erin and/or Nicole, email: [email protected]
If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!
- Follow b Cause on Twitter (really it's mostly Nicole)
- Follow Erin on LinkedIn or Instagram
- Join the b Cause Podcast Facebook Group
- Take our simple, fun and insightful"What’s your workplace superhero name?”quiz
- Unleash your Authentic Superpower with Erin’s book,"You Do You (ish)"
- Check out our blog for more no-BS career advice
- Work with Us
- Or just buy some fun, authentic, kick-ars merch here
- “Zero Moments of Truth is that time before people make a decision to purchase from you, to hire you, to do business with you, to buy your shit.”
- “You don't need as many hours, as many interactions, or as many location when you use authenticity,”
- “What is the intention?”
- “We can create our presence in the world so that people feel familiar with us.”
DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.
Tweetable Comments
Previous Episode

223: Tools to Help You Stay Calm in Confrontation with Dr. Bridget Cooper
If there's one thing that can turn your day upside down, it's an unexpected confrontation. We often find ourselves in the thick of it, unsure how it got to this point and how we can make it out in one piece.
Luckily for us, Dr. Bridget Cooper is here to give us practical tools to help us stay calm during those tough talks.
Dr. Bridget Cooper is a self-proclaimed cage rattler; a coach, speaker, and author with over two decades of experience helping teams and leaders think and communicate more clearly and strategically so they can work and navigate problems proactively and effectively.
In this episode, you’ll hear:
1. One simple mindset shift Dr. B had that helped her go from wanting to take her life to finding her life's purpose 2. What happens in your brain when you're faced with conflict or confrontation 3. The Bubble Concept -- the hilarious story that brought it to life, and how you can use it to stay calm in confrontation 4. The power of adding "and" or "or" at the end of negative sentences 5. How you can LITERALLY shake it off
Ready to navigate those tricky situations and come out feeling empowered? This episode is one you don’t want to miss.
Unflappable: How Smart People Quit Overthinking, Ditch the Drama, & Thrive at Work"
LinkedIn: https://www.linkedin.com/in/drbridgetcooper/
If you’d like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie
To connect with Erin and/or Nicole, email: [email protected]
If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!
- Follow b Cause on Twitter (really it's mostly Nicole)
- Follow Erin on LinkedIn or Instagram
- Join the b Cause Podcast Facebook Group
- Take our simple, fun and insightful"What’s your workplace superhero name?”quiz
- Unleash your Authentic Superpower with Erin’s book,"You Do You (ish)"
- Check out our blog for more no-BS career advice
- Work with Us
- Or just buy some fun, authentic, kick-ars merch here
- “Me being in my bubble was the greatest act of kindness I was capable of offering under the circumstances.”
- “I don't think I would ever have become a person so guided with purpose toward what I'm trying to do with other people if I hadn't seen the level of depravity that I saw.”
- “We tell stories like nobody's business. And so often we leave out very salient details or add in nuance and features to things that don't often serve us.”
- “Shaking your hands sends a message to your central nervous system that you're okay.”
DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.
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Next Episode

225: The Analytical Achiever’s Dilemma with Aree Bly
You may have spent years honing and perfecting your skills, becoming an expert in your field. But despite your success, there might be an underlying feeling of restlessness that won't seem to disappear. Sound familiar? If so, you’ll love this week’s guest, Aree Bly, a seasoned actuary turned Champion for Sustainable Success.
Aree has spent over two decades honing her technical skills and nurturing diverse teams in the healthcare sector. Today, she leverages her analytical powers to help individuals navigate their unique values, strengths, and skills to find more sustainable footing in life and career.
In this episode, you’ll hear:
1. How to reframe your mind when you're good at what you do but not necessarily happy or meant to do what you do 2. What creating a sustainable life means (and no, it doesn't necessarily mean kamakizeeing out of corporate) 3. Where the F the reset button is - the four F words that'll get you there (and not fudge) 4. Why doing small experiments is more strategic than you think
If you're ready to take your success to the next level in a more sustainable way, this episode is for you.
The Sustainable Brain: An Analytical Mind's Guide to Creating a Sustainable Life
If you’d like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie
To connect with Erin and/or Nicole, email: [email protected]
If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!
- Follow b Cause on Twitter (really it's mostly Nicole)
- Follow Erin on LinkedIn or Instagram
- Join the b Cause Podcast Facebook Group
- Take our simple, fun and insightful"What’s your workplace superhero name?”quiz
- Unleash your Authentic Superpower with Erin’s book,"You Do You (ish)"
- Check out our blog for more no-BS career advice
- Work with Us
- Or just buy some fun, authentic, kick-ars merch here
- “How do I figure out where that new place is for me?”
- “What is the right thing for the compilation of experiences and skills that I now have?”
- “If this is really what brings you energy, if this is really what engages you, ask for little ways to start sprinkling that in.”
- “Experiment, but be strategic.”
DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.
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