Awkward Silences

As teams look for effective ways to collaborate between in-person and remote work, hybrid meetings are a flexible solution to meet both needs. But how can teams strike a balance of both in-person and remote meetings in a hybrid setting? How can facilitators reimagine collaboration to make meetings more effective and productive?

In this episode of Awkward Silences, Lead UX Research Manager at Miro, Eduardo Gomez Ruiz, is back to share his team’s insight from Miro’s latest research study on the advantages and challenges of hybrid meetings. He shares exactly how he secured stakeholder buy-ins, UX research methods, and surprising signals. As hybrid working models take hold, this study serves as a great starting point for understanding new paradigms, trends, and attitudes as we continue to navigate new ways of working.

In this episode, we discuss:

• How UX is affected by the evolving hybrid work environment
• Effective ways to gather collaborators and stakeholders
• The various UX research methods Eduardo and his team used for the study, and some surprising results
• The role of inclusion in facilitating hybrid work environments
• Best tips and practices from successful hybrid meeting facilitators

Highlights:

• [00:05:17] The project's hypothesis was to uncover the dynamics of the overlap between devices, environment, and culture
• [00:09:12] How Eduardo gained support from the CEO and the Chief Product Officer
• [00:13:50] The four-phase plan; observation, interviews, surveys, and a co-creation session
• [00:18:57] Revealing surprising insights about IRL vs. remote user research and inclusivity
• [00:21:27] Attending in-office meetings as if they were remote
• [00:25:29] The biggest challenge: maximizing hybrid meetings for both remote and in-person contributors
• [00:35:01] J.H. touches on emerging approaches to asynchronous communication in meetings
• [00:37:33] Helpful tips on inclusion and initiating collaboration during hybrid meetings

Sources mentioned in the episode:

• userinterviews.com/awkward
• https://miro.com/

About our guest

Eduardo Gomez Ruiz is the Senior UX Research Manager at Miro, which develops cutting-edge collaboration software trusted by over forty million users. He has also served as a Design Thinking Associate Professor at IE Business School for nearly eight years. Since Eduardo joined Miro in 2020, he has been instrumental in the growth and development of the company’s UX research department. Prior to joining Miro, he held positions at Uber and several consulting agencies as a Global UX Researcher and UX Consultant

In this episode, Erin and Carol sit down with Tyler Wanlass, lead product designer at CommandBar, to explore practical strategies for conducting user research without a dedicated research team. They dig into techniques that designers and product managers can use to gather valuable insights efficiently, especially in resource-constrained environments. Tyler's approach is scrappy, flexible, and creative.

Tyler shares some of the tools that create his research toolkit, including efficient note-taking, creative approaches to participant recruitment, and mixed-methods continuous discovery methods. He explains how session recordings and account impersonation can offer deeper insights when primary research isn't possible. Tyler reinforces the value of proactive research, such as social listening and competitive analysis.

This is a useful conversation for anyone without "researcher" in their title, but who wants to increase their customer engagement, build more thoughtful products, and do so in a way that respects both budgets and timelines.

Episode Highlights

• 03:16 - The scrappy mindset: learning from real-life experiences
• 10:21 - Broadening perspective through cross-industry inspiration
• 16:12 - Proactive user research for connecting and learning
• 24:17 - Streamlining customer feedback with TL;DR summaries
• 36:51 - Tools and tactics for customer insights
• 44:09 - The importance of pricing and packaging

About Our Guest
Tyler design interfaces for software products, builds internet businesses, and occasionally writes books. In his off time he's renovating a 100 year old Victorian house in the Pacific Northwest. In a past life he designed video games.

More Resources on UX Research for Designers and PMs

• The Product Manager's Guide to UX Research
• The UX Designer's Guide to Research
• Uncomplicated Recruitment for Non-Researchers
• "People Who Do Research," a Discovery Study

Few companies are most closely associated with UX design right now than Figma, which not only helps designers get their work done, but serves as a bridge for others to get more involved in the process. Erin and Carol are joined by Andrew Hogan, Figma's Head of Insights, to explore the nature of collaboration today and how the structure of that collaboration can impact our ability to effect UX change.

Andrew shares some of his team's own research on design collaboration, from how it's changed, what still needs improving, and how UX professionals can collaborate better. This includes the growing and evolving impact of AI. He also talks about what he learned during his recent parental leave—including the pervasiveness of screens—and how he's applying that learning to his own team.

Highlights

• 11:13 Design's Role in Software and Team Collaboration
• 18:01 Diverse Methods for Sharing Research Insights
• 20:46 Uncertain Future of AI: Expectations Reset
• 24:34 AI's Impact on Productivity and Team Collaboration
• 29:49 Overcoming Challenges: Standing Out in Content Saturation
• 33:05 Perceptions of Change: Exploring Role Spikiness

About Andrew
Andrew Hogan conducts research on the design industry and design practices to figure out what’s happening. He love anecdotes, anecdata and data. He also likes to write and speak about what he finds, sometimes in the form of jokes and is occasionally quoted by places like Fast Company, WSJ, Forbes, CNN, Business Insider, AdAge, CIO.com and Tech Republic. In the past he authored/co-authored 50+ Forrester reports about design, UX, CX and the design industry, and created CX certification training modules on journey mapping and data/AI + design.

Resources

• A Designer's Guide to UX Research
• Product x Research Collaboration Report
• The 2024 AI in UX Research Report

In this episode, Erin and Carol tackle one form of research impact growing in importance and necessity: revenue. Their guest is Claudia Natasia, co-founder and CEO of Riley AI. Before starting Riley, Claudia grew product teams at early-stage companies and worked in the financial industry. These experiences showed her the importance of linking user research outputs to the bottom line of a business.

During their conversation, Claudia breaks down what revenue typically looks like for a company and where you can find the specific revenue goals for your company. Then she digs into the important processes of weaving those revenue goals into a research strategy from the start, offering examples from her time on product teams.

The discussion also explores the importance of triangulation, or combining multiple data types to form a more complete whole. Claudia explains that user researchers should balance conducting primary research with existing information to help clarify how UX is linked with wider business goals. She offers suggestions for teams big and small looking to make impact with the highest level decision makers and company executives.

Episode Highlights
06:07 - Strategic frameworks for company growth and revenue
12:05 - Leveraging competitive analysis for market success
22:06 - Creating meaningful insights for your business
30:05 - Tracking research impact: Setting expectations and routine updates
37:13 - Elevating projects: Moving from junior to senior stakeholders
44:39 - Triangulating data: Connecting research to company success

About Our Guest
Claudia is a leader with 10+ years experience leading product, strategy, and data teams across the enterprise and financial technology space. Her work has directly influenced companywide strategies, leading to a $5B total valuation, a successful international acquisition, and multi-million dollar growth fundraising rounds. She advises and angel invests in early stage startups, in North America and Southeast Asia. Her areas of focus are enterprise, finance, and consumer AI-generated content.

Resources on Research Impact and Revenue

• A guide to showing the value of user research
• Claudia's textbook of choice for learning about revenue
• The three aspects of high-impact UX research
• The Business of Research Slack Community

In this episode, Erin chats with Victoria Sakal, Head of Growth at Wonder, all about desk (or secondary) research—think web searches, checking internal resource libraries (like repositories), or interviewing colleagues. Desk research is a critical step when starting a new project.

Victoria shares her framework for thinking about the differences between primary and secondary research, suggesting that instead of distinct categories, they exist on a continuum. She argues that primary research is sharper, more impactful, and has better ROI when it's supported by secondary research.

In addition to sharing best practices for desk research, Victoria walks through research her team conducted on how organizations approach research, offering strategies to maximize your efforts based on specific company growth stages and product demands. The episode closes by exploring how desk research is changing in light of emergent technologies such as large-language models and the benefits of reading widely.

Episode Highlights

• 06:39 - Integrating desk research into your research strategy
• 12:30 - Desk research techniques and best practices
• 17:41 - Unpacking trends in the kinds of questions asked during desk research
• 23:31 - How desk research is evolving alongside AI technology
• 25:14 - The role of curiosity in desk research and innovation
• 34:20 - How research repositories and agile methods impact desk research

About Our Guest
With a passion for turning complex inputs (data, research, behaviors) on customers, market dynamics, and competitors into smart strategies that drive growth, Victoria has spent the last decade helping companies ask better questions to get better data, source more powerful insights, and stay on top of important dynamics that matter. Previously at Morning Consult and Kantar, Victoria now focuses on all things demand gen, product marketing, market research, and growth strategies to deliver more value for Wonder users.

More Resources on Desk Research

• How to conduct (and write) a research literature review
• UX research is better with market research collaborations
• This database showcases AI-powered desk research tools