S1 Ep5: Golden Quarter Special – Black Friday, Singles’ Day & Click Frenzy

10/29/18 • 42 min

It’s Q4, the peak trading period for many online retailers and affiliates and so we decided to record a special edition of the podcast looking ahead to some of the biggest seasonal shopping dates. Singles’ Day, Black Friday and Australia’s Click Frenzy all take place during November and therefore it seemed a good opportunity to interview some experts on each of these retail events. Rob speaks to Rick Parada at the US-Chinese online shopping site RebatesMe about Singles’ Day, Kevin interviews Grant Arnott from the website Click Frenzy in Australia, and Craig chats with Andy Mulcahy at IMRG about the evolution of Black Friday.

Previous Episode

S1 Ep4: US data law discussion with Gary Kibel, worldwide ad spend figures and gaming reviews on TripAdvisor and Amazon

In episode four of Awin Talks Kevin interviews US digital media attorney Gary Kibel to find out more about data privacy laws there and how they may affect online businesses. The team also discuss the case of the Italian man recently jailed for selling fraudulent reviews on TripAdvisor, as well as the news that some Amazon employees have been bribed to delete negative product reviews. And Craig quizzes Rob and Kev on their knowledge of current worldwide ad spend figures that have been recently published by eMarketer.

Next Episode

S1 Ep6: 2018 reflections, 2019 predictions

As yet another jam-packed year draws to a close, the Awin talks Podcast series returns. The team discuss their highlights from the industry in 2018. They also review how the peak Black Friday period went from Awin’s perspective and speculate as to what 2019 might bring for the affiliate channel.

Rob Davinson Awin’s Content Analyst will also host a special end-of-year festive contest, pitting Craig Foster, Data Analyst and Kevin Edwards, Global Client Strategy Director against each other to find out who will be the inaugural winner of the Awin Talks Christmas Quiz.